News & views

Types

  • All
  • News
  • Articles
  • Events

30Sep '21

Launch of our law firm marketing toolkit - rebranding checklist

Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.

  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm mergers
  • Law firm start-ups
  • Law firm websites
  • Marketing plans
  • Marketing strategy

21Sep '21

Tech lawyers can learn from Microsoft as it wipes non-inclusive language

A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.

  • Diversity & inclusion
  • Editorial Style Guides
  • Knowledge management
  • Law firm marketing
  • Legal content
  • Legal writing tips

02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

11Jun '21

Gender neutrality in language and legal content writing

A guide on how to draft legal documents that are both legally effective and gender neutral.

  • Content strategy
  • Diversity & inclusion
  • Law firm marketing
  • Legal writing tips

13May '21

Hungary Legal Fest 2021: Is the UK a good model for legal marketing?

On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona.

  • International
  • Marketing strategy
  • Marketing budgets
  • Law firm marketing

09Apr '21

Law firm marketing plans - Firmwide v Practice v Sector v Client?

How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?

  • Diversity & inclusion
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm mergers
  • Law firm start-ups
  • Legal market research
  • Marketing budgets
  • Marketing plans
  • Marketing strategy
  • Time management

19Mar '21

Is law firm marketing necessary if you have strong internal referrals?

Think law firm marketing is unnecessary because you should have strong internal referrals? Sue Bramall looks at the key drivers of internal referrals and explains why trust and understanding are key to unlocking the potential

  • Law Consultancy Network
  • Law firm marketing
  • Marketing plans
  • Marketing strategy

23Feb '21

2021 Employment law facts & figures cards now available

Our handy employment law facts & figures cards are now available!

  • Employment law
  • Legal content

Get in touch ...

We are always happy to have an informal chat. As a member of the Law Consultancy Network, if we cannot help you we may be able to introduce you to a specialist who can.

Contact
Tell us your communication preferences