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12Nov '21

Is diversity & inclusion more than skin deep in your firm’s brand?

Sue Bramall explains why commitment to diversity and inclusion must be embedded within a law firm’s culture and championed by staff at all levels.

  • Diversity & inclusion
  • Law firm marketing
  • Law firm websites
  • Marketing plans
  • Marketing strategy

29Oct '21

Legal marketing consultant Sue Bramall to judge the Lexis Nexis Awards 2022

Managing director and legal marketing expert Sue Bramall has been invited to sit on the judging panel for the LexisNexis Awards 2022.

  • Lawyer marketing
  • Legal market research
  • Legal awards (UK)
  • Team

30Sep '21

Launch of our law firm marketing toolkit - rebranding checklist

Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.

  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm mergers
  • Law firm start-ups
  • Law firm websites
  • Marketing plans
  • Marketing strategy

29Sep '21

Five ways to fine tune your legal copywriting

Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.

  • Content strategy
  • Internet search results
  • Law firm websites
  • Legal content
  • Legal writing tips
  • Marketing strategy

21Sep '21

Tech lawyers can learn from Microsoft as it wipes non-inclusive language

A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.

  • Diversity & inclusion
  • Editorial Style Guides
  • Knowledge management
  • Law firm marketing
  • Legal content
  • Legal writing tips

02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

11Jun '21

Gender neutrality in language and legal content writing

A guide on how to draft legal documents that are both legally effective and gender neutral.

  • Content strategy
  • Diversity & inclusion
  • Law firm marketing
  • Legal writing tips

13May '21

Hungary Legal Fest 2021: Is the UK a good model for legal marketing?

On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona.

  • International
  • Marketing strategy
  • Marketing budgets
  • Law firm marketing

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