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02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

11Jun '21

Gender neutrality in language and legal content writing

A guide on how to draft legal documents that are both legally effective and gender neutral.

  • Content strategy
  • Diversity
  • Law firm marketing
  • Legal writing tips

13May '21

Hungary Legal Fest 2021: Is the UK a good model for legal marketing?

On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona.

  • International
  • Marketing strategy
  • Marketing budgets
  • Law firm marketing

09Apr '21

Law firm marketing plans - Firmwide v Practice v Sector v Client?

How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?

  • Diversity
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm mergers
  • Law firm start-ups
  • Legal market research
  • Marketing budgets
  • Marketing plans
  • Marketing strategy
  • Time management

19Mar '21

Is law firm marketing necessary if you have strong internal referrals?

Think law firm marketing is unnecessary because you should have strong internal referrals? Sue Bramall looks at the key drivers of internal referrals and explains why trust and understanding are key to unlocking the potential

  • Law Consultancy Network
  • Law firm marketing
  • Marketing plans
  • Marketing strategy

23Feb '21

2021 Employment law facts & figures cards now available

Our handy employment law facts & figures cards are now available!

  • Employment law
  • Legal content

19Feb '21

Updates to our Legal Marketing Editorial Style Guide for content writers

We have made some changes and updates to the Berners Legal Marketing Editorial Style Guide.

  • Editorial Style Guides
  • Legal content
  • Legal writing tips

05Feb '21

Legal marketing and content strategy (first published in the Solicitor's Journal)

In her article for the Solicitor's Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence.

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