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Free checklist on how to maximise publicity around new lawyer recruits

Download our free checklist to ensure that when a new solicitor comes into a firm, all publicity opportunities are maximised and they can hit the ground running in terms of their online profile.

Law firm marketing
Legal content
Team
Marketing plans
Content strategy
Law firm start-ups
Marketing strategy
Law firm websites
Photography
Lawyer marketing

Does your law firm marketing team have a digital housekeeping plan?

Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?

E-marketing
GDPR
Knowledge management
Law Consultancy Network
Law firm marketing
Law firm start-ups
Law firm websites
Lawyer marketing
Marketing budgets
Marketing plans
Marketing strategy
Time management

30Jan '25

Winning ways - How to win an award (First published in Managing for Success)

Who doesn’t love an award? But drafting entry submissions is time consuming, so how can you ensure that you stand the best chance of success? Sue Bramall has participated in several panels to judge awards for law firm marketing, and she shares her top 7 tips.

International
Knowledge management
Law Consultancy Network
Law firm marketing
Lawyer marketing
Legal market research
Legal awards (UK)
Marketing plans
Marketing strategy

12Dec '24

'Find and replace' these family law acronyms

The excessive use of acronyms can be ‘a significant impediment to communication’ and rarely enhance the reader experience. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.

Content strategy
Law firm marketing
Legal content
Legal writing tips
Legal newsletters

09Oct '24

Judging the Lexis Nexis Legal Awards 2025: Business Development

Is it time that your hard work got some recognition from an award? I’ve been asked to join the panel of judges for the Lexis Nexis Legal Awards again ...

Law firm marketing
Team
Time management
Legal awards (UK)
Marketing strategy
Lawyer marketing

09Jul '24

How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)

The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.

International
Knowledge management
Law Consultancy Network
Lawyer marketing
Law firm websites
Law firm start-ups
Law firm marketing
Legal awards (UK)
Legal newsletters
Marketing plans
Marketing strategy
Team

06Jun '24

Five ways to fine tune your legal copywriting

Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.

Content strategy
Internet search results
Law firm websites
Legal content
Legal writing tips
Marketing strategy

14Jan '24

Chat GPT and generative AI: eight questions the ICO recommend you should ask

The ICO is warning that ChatGPT carries with it a range of concerning legal issues,

AI & big data
Legal content
Law firm marketing

07Nov '23

ASA warns of misleading advertising to older people

The Advertising Standards Authority has warned against misleading advertising to older people.

Law firm marketing
Legal content
Content strategy
Diversity & inclusion