https://www.bernersmarketing.comThe latest articles from the Berners Marketing team.en-gbCopyright (C) 2019 bernersmarketing.cmhttps://www.bernersmarketing.com/blog/free-checklist-on-how-to-maximise-publicity-around-new-lawyer-recruitsDownload our free checklist to ensure that when a new solicitor comes into a firm, all publicity opportunities are maximised and they can hit the ground running in terms of their online profile.https://www.bernersmarketing.com/blog/free-checklist-on-how-to-maximise-publicity-around-new-lawyer-recruitsFri, 02 May 2025 00:00:00 +0000https://www.bernersmarketing.com/blog/does-your-law-firm-marketing-team-have-a-digital-housekeeping-planYour law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?https://www.bernersmarketing.com/blog/does-your-law-firm-marketing-team-have-a-digital-housekeeping-planFri, 28 Feb 2025 00:00:00 +0000https://www.bernersmarketing.com/blog/winning-ways-how-to-win-an-award-first-published-inmanaging-for-successWho doesn’t love an award?  But drafting entry submissions is time consuming, so how can you ensure that you stand the best chance of success? Sue Bramall has participated in several panels to judge awards for law firm marketing, and she shares her top 7 tips.https://www.bernersmarketing.com/blog/winning-ways-how-to-win-an-award-first-published-inmanaging-for-successThu, 30 Jan 2025 00:00:00 +0000https://www.bernersmarketing.com/blog/find-and-replace-these-family-law-acronymsThe excessive use of acronyms can be ‘a significant impediment to communication’ and rarely enhance the reader experience. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.https://www.bernersmarketing.com/blog/find-and-replace-these-family-law-acronymsThu, 12 Dec 2024 00:00:00 +0000https://www.bernersmarketing.com/blog/judging-the-lexis-nexis-legal-awards-2025-business-developmentIs it time that your hard work got some recognition from an award? I’ve been asked to join the panel of judges for the Lexis Nexis Legal Awards again ...https://www.bernersmarketing.com/blog/judging-the-lexis-nexis-legal-awards-2025-business-developmentWed, 09 Oct 2024 00:00:00 +0000https://www.bernersmarketing.com/blog/how-to-avoid-the-pitfalls-of-greenwashing-claims-first-published-in-managing-for-successThe Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.https://www.bernersmarketing.com/blog/how-to-avoid-the-pitfalls-of-greenwashing-claims-first-published-in-managing-for-successTue, 09 Jul 2024 00:00:00 +0000https://www.bernersmarketing.com/blog/five-ways-to-fine-tune-your-legal-copywritingGood legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.https://www.bernersmarketing.com/blog/five-ways-to-fine-tune-your-legal-copywritingThu, 06 Jun 2024 00:00:00 +0000https://www.bernersmarketing.com/blog/chat-gpt-and-generative-ai-eight-questions-the-ico-recommend-you-should-askThe ICO is warning that ChatGPT carries with it a range of concerning legal issues,https://www.bernersmarketing.com/blog/chat-gpt-and-generative-ai-eight-questions-the-ico-recommend-you-should-askSun, 14 Jan 2024 00:00:00 +0000https://www.bernersmarketing.com/blog/asa-warns-of-misleading-advertising-to-older-peopleThe Advertising Standards Authority has warned against misleading advertising to older people.https://www.bernersmarketing.com/blog/asa-warns-of-misleading-advertising-to-older-peopleTue, 07 Nov 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/could-your-firm-be-liable-for-a-complaint-from-an-individuals-who-is-not-a-clientLegal Ombudsmen Scheme Rules do not state that the complainant must be a firm’s client.https://www.bernersmarketing.com/blog/could-your-firm-be-liable-for-a-complaint-from-an-individuals-who-is-not-a-clientMon, 30 Oct 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/the-legal-services-board-publishes-new-report-on-complaint-handling-with-consumersThe Legal Services Board have published new research on the challenges faced by consumers when complaining about legal serviceshttps://www.bernersmarketing.com/blog/the-legal-services-board-publishes-new-report-on-complaint-handling-with-consumersMon, 30 Oct 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/food-for-thought-at-the-law-society-future-of-work-conference-2023Sue Bramall joined Emma Egerton-Jones to host a session on “Your firm, Your Brand” at the Law Society Future of Work Conference 2023, Thursday 19 October 2023, in London.https://www.bernersmarketing.com/blog/food-for-thought-at-the-law-society-future-of-work-conference-2023Mon, 23 Oct 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/measure-for-measure-first-published-in-managing-for-success-updated-2023Knowing which marketing activities work best is key to efficient business development activity for law firms. https://www.bernersmarketing.com/blog/measure-for-measure-first-published-in-managing-for-success-updated-2023Wed, 04 Oct 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/sending-bulk-emails-the-ico-issues-new-guidance-with-words-of-warningAre you sending out bulk emails to clients or prospects? If so, you should proceed with caution and take note of the ICO’s new guidance. https://www.bernersmarketing.com/blog/sending-bulk-emails-the-ico-issues-new-guidance-with-words-of-warningFri, 15 Sep 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/sharing-the-lessons-of-the-luqmani-thompson-rebrandLuqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.https://www.bernersmarketing.com/blog/sharing-the-lessons-of-the-luqmani-thompson-rebrandMon, 28 Aug 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/20-ways-to-maximise-the-benefit-from-legal-marketing-blogs-free-downloadThe legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.https://www.bernersmarketing.com/blog/20-ways-to-maximise-the-benefit-from-legal-marketing-blogs-free-downloadSun, 13 Aug 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/pricing-transparency-regulations-are-you-up-to-dateThe Law Society has produced updated guidance on compliance with the SRA's pricing transparency rules:https://www.bernersmarketing.com/blog/pricing-transparency-regulations-are-you-up-to-dateSun, 02 Jul 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/climate-change-and-the-perils-of-greenwashing-for-law-firm-marketing-teamsThe Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.https://www.bernersmarketing.com/blog/climate-change-and-the-perils-of-greenwashing-for-law-firm-marketing-teamsMon, 29 May 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/generating-profits-from-a-subscription-business-while-you-sleepHow can you profit from a subscription business? Drawing on her own experience of building the Berners Legal Content Library subscription service, Sue highlights the importance of improving the effectiveness of business processes in order to handle growth.https://www.bernersmarketing.com/blog/generating-profits-from-a-subscription-business-while-you-sleepWed, 01 Mar 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/the-sra-confirms-approach-to-fines-and-publishing-decisionsThe SRA has published its approach to publishing information on disciplinary decisions and how long they will remain on the public record.https://www.bernersmarketing.com/blog/the-sra-confirms-approach-to-fines-and-publishing-decisionsMon, 27 Feb 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/how-law-firms-can-assist-clients-who-have-a-disabilityIs your law firm doing enough to assist clients with disabilities? Here are some useful suggestions on adjustments you can make so all your clients experience excellent client service.https://www.bernersmarketing.com/blog/how-law-firms-can-assist-clients-who-have-a-disabilityWed, 15 Feb 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/salesforce-crm-upgrade-for-legal-content-marketing-expertsRead the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.https://www.bernersmarketing.com/blog/salesforce-crm-upgrade-for-legal-content-marketing-expertsTue, 10 Jan 2023 00:00:00 +0000https://www.bernersmarketing.com/blog/christmas-wishes-and-our-holiday-opening-hoursMerry Christmas and Happy New Year from all of us at Berners Marketing. We hope you enjoy the festive season and have a restful holiday.https://www.bernersmarketing.com/blog/christmas-wishes-and-our-holiday-opening-hoursMon, 12 Dec 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/a-day-in-the-life-providing-legal-marketing-content-to-law-firmsManaging director Sue Bramall recently featured in the magazine March 8, where she shared a typical working day.https://www.bernersmarketing.com/blog/a-day-in-the-life-providing-legal-marketing-content-to-law-firmsFri, 04 Nov 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/milky-eagle-owl-rafiki-adopted-by-berners-marketingThe team at Berners Marketing have adopted 16-month-old Milky Eagle Owl Rafiki who lives at Gentleshaw Wildlife Centre in Eccleshall.https://www.bernersmarketing.com/blog/milky-eagle-owl-rafiki-adopted-by-berners-marketingFri, 14 Oct 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/the-adventures-of-er-ii-from-eccleshall-to-hollywoodDelighted that ‘The Queen’ could spare the time to visit some Jubilee events in Staffordshire over the summer.https://www.bernersmarketing.com/blog/the-adventures-of-er-ii-from-eccleshall-to-hollywoodFri, 02 Sep 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/time-to-cancel-the-phrase-dumbing-down-and-focus-on-clarity-in-legal-writingLegal marketing expert Sue Bramall explains why the expression 'dumbing down' is inappropriate today.https://www.bernersmarketing.com/blog/time-to-cancel-the-phrase-dumbing-down-and-focus-on-clarity-in-legal-writingMon, 15 Aug 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/is-law-firm-marketing-guilty-of-ageismThe Centre for Ageing Better has published a guide to support organisations in communicating about ageing and older age.https://www.bernersmarketing.com/blog/is-law-firm-marketing-guilty-of-ageismFri, 08 Jul 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/changing-language-in-family-law-for-nofault-divorceWith the new law which introduces no-fault divorce comes a new set of jargon for family lawyers.https://www.bernersmarketing.com/blog/changing-language-in-family-law-for-nofault-divorceMon, 20 Jun 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/nhs-inclusive-language-content-style-guide-useful-for-law-firm-marketingNHS ‘inclusive language’ content style guide useful for law firm marketing especially for personal injury and private client services.https://www.bernersmarketing.com/blog/nhs-inclusive-language-content-style-guide-useful-for-law-firm-marketingThu, 12 May 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/the-legal-aid-market-challenges-for-publicly-funded-immigration-and-asylum-legal-representation-by-jo-wilding-policy-press-bristSue Bramall reviews The Legal Aid Market by Jo Wilding for The Law Society Gazette which explores the challenges for publicly funded immigration and asylum representation.https://www.bernersmarketing.com/blog/the-legal-aid-market-challenges-for-publicly-funded-immigration-and-asylum-legal-representation-by-jo-wilding-policy-press-bristTue, 12 Apr 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/employment-law-facts-and-figures-cards-now-availableOur handy employment law facts & figures cards are now available! https://www.bernersmarketing.com/blog/employment-law-facts-and-figures-cards-now-availableTue, 01 Mar 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/keeping-your-images-in-order-first-published-by-pm-magazineDigital marketing and content executive, Carrie Hodgkins provides a refresher on using photos in your marketing content for an article first published in PM Magazine, January 2022 (www.pmforum.co.uk).https://www.bernersmarketing.com/blog/keeping-your-images-in-order-first-published-by-pm-magazineFri, 18 Feb 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/dickens-or-hemingway-what-style-is-your-legal-copywritingWho do you write like? Do you try and emulate an author that you admire when drafting legal content for your law firm’s website or newsletters? Are you aiming for a distinctive and original voice in your legal copywriting?https://www.bernersmarketing.com/blog/dickens-or-hemingway-what-style-is-your-legal-copywritingWed, 19 Jan 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/is-anxiety-ignored-within-law-firm-marketing-first-published-by-the-law-societyA look at the impact anxiety has within law firm marketing, and what you can do to support both employees and clients.https://www.bernersmarketing.com/blog/is-anxiety-ignored-within-law-firm-marketing-first-published-by-the-law-societyMon, 17 Jan 2022 00:00:00 +0000https://www.bernersmarketing.com/blog/dip-into-vista-the-autumn-2021-collection-from-the-law-consultancy-networkThe Autumn edition of VISTA from the Law Consultancy Network is available to read online.https://www.bernersmarketing.com/blog/dip-into-vista-the-autumn-2021-collection-from-the-law-consultancy-networkTue, 30 Nov 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/is-diversity-and-inclusion-more-than-skin-deep-in-your-firms-brandSue Bramall explains why commitment to diversity and inclusion must be embedded within a law firm’s culture and championed by staff at all levels.https://www.bernersmarketing.com/blog/is-diversity-and-inclusion-more-than-skin-deep-in-your-firms-brandFri, 12 Nov 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/legal-marketing-consultant-sue-bramall-to-judge-the-lexis-nexis-awards-2022Managing director and legal marketing expert Sue Bramall has been invited to sit on the judging panel for the LexisNexis Awards 2022.https://www.bernersmarketing.com/blog/legal-marketing-consultant-sue-bramall-to-judge-the-lexis-nexis-awards-2022Fri, 29 Oct 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/launch-of-our-law-firm-marketing-toolkit-rebranding-checklistOur handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.https://www.bernersmarketing.com/blog/launch-of-our-law-firm-marketing-toolkit-rebranding-checklistThu, 30 Sep 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/tech-lawyers-can-learn-from-microsoft-as-it-wipes-noninclusive-languageA report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.https://www.bernersmarketing.com/blog/tech-lawyers-can-learn-from-microsoft-as-it-wipes-noninclusive-languageTue, 21 Sep 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/the-diversity-style-guide-by-rachele-kanigelThe Diversity Style Guide, by Rachele Kanigel, aims to help journalists and other media professionals ‘cover a complex, multicultural world with accuracy, authority and sensitivity’https://www.bernersmarketing.com/blog/the-diversity-style-guide-by-rachele-kanigelThu, 05 Aug 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/in-brief-what-your-legal-copywriter-needs-to-knowLaw firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.https://www.bernersmarketing.com/blog/in-brief-what-your-legal-copywriter-needs-to-knowFri, 02 Jul 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/could-design-thinking-take-legal-content-marketing-to-a-new-levelSue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.https://www.bernersmarketing.com/blog/could-design-thinking-take-legal-content-marketing-to-a-new-levelFri, 25 Jun 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/gender-neutrality-in-language-and-legal-content-writingA guide on how to draft legal documents that are both legally effective and gender neutral.https://www.bernersmarketing.com/blog/gender-neutrality-in-language-and-legal-content-writingFri, 11 Jun 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/hungary-legal-fest-2021-is-the-uk-a-good-model-for-legal-marketingOn 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona. https://www.bernersmarketing.com/blog/hungary-legal-fest-2021-is-the-uk-a-good-model-for-legal-marketingThu, 13 May 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firm-marketing-plans-firmwide-v-practice-v-sector-v-clientHow many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?https://www.bernersmarketing.com/blog/law-firm-marketing-plans-firmwide-v-practice-v-sector-v-clientFri, 09 Apr 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/is-law-firm-marketing-necessary-if-you-have-strong-internal-referralsThink law firm marketing is unnecessary because you should have strong internal referrals? Sue Bramall looks at the key drivers of internal referrals and explains why trust and understanding are key to unlocking the potentialhttps://www.bernersmarketing.com/blog/is-law-firm-marketing-necessary-if-you-have-strong-internal-referralsFri, 19 Mar 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/updates-to-our-legal-marketing-editorial-style-guide-for-content-writersWe have made some changes and updates to the Berners Legal Marketing Editorial Style Guide.https://www.bernersmarketing.com/blog/updates-to-our-legal-marketing-editorial-style-guide-for-content-writersFri, 19 Feb 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/how-to-develop-an-effective-legal-content-strategyIn her article for the Solicitor's Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence.https://www.bernersmarketing.com/blog/how-to-develop-an-effective-legal-content-strategyFri, 05 Feb 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/how-to-find-and-choose-the-right-legal-copywriterWhat should you look for in a good legal copywriter and how do you find and select one to work with?https://www.bernersmarketing.com/blog/how-to-find-and-choose-the-right-legal-copywriterFri, 05 Feb 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/a-formula-for-writing-legal-content-on-case-lawInspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.https://www.bernersmarketing.com/blog/a-formula-for-writing-legal-content-on-case-lawFri, 22 Jan 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/are-you-unsure-when-writing-about-race-and-ethnicityA Law Society guide to use of language regarding race and ethnicity in legal writing.https://www.bernersmarketing.com/blog/are-you-unsure-when-writing-about-race-and-ethnicityThu, 14 Jan 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/the-christmas-crossword-answers-from-our-legal-copywritersOur legal copywriters reveal the answers to our festive crossword. How many did you get right?https://www.bernersmarketing.com/blog/the-christmas-crossword-answers-from-our-legal-copywritersMon, 04 Jan 2021 00:00:00 +0000https://www.bernersmarketing.com/blog/uk-legal-marketing-awards-to-enter-in-2021Is your legal marketing team looking for some recognition for the great work that your law firm has been doing over the past year? You may want to consider whether you stand a chance of winning a legal award.https://www.bernersmarketing.com/blog/uk-legal-marketing-awards-to-enter-in-2021Tue, 22 Dec 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/a-christmas-crossword-from-the-legal-copywritersOur legal copywriters have compiled a festive crossword to keep you amused over the holidays.https://www.bernersmarketing.com/blog/a-christmas-crossword-from-the-legal-copywritersFri, 18 Dec 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/lawyer-marketing-what-skills-do-you-needHaving been working in professional services for a few decades, I can remember the days when lawyers and accountants would declaim “I didn’t train to become an account/solicitor to have to do marketing or sales.” https://www.bernersmarketing.com/blog/lawyer-marketing-what-skills-do-you-needMon, 30 Nov 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/does-perfection-paralysis-hinder-lawyer-marketingDo you have a case of ‘perfection paralysis’? Our latest blog outlines 10 ways to prevent your marketing and business development ideas getting stuck.https://www.bernersmarketing.com/blog/does-perfection-paralysis-hinder-lawyer-marketingFri, 20 Nov 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/like-le-tour-de-france-law-firm-marketing-is-a-team-sportThis year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …https://www.bernersmarketing.com/blog/like-le-tour-de-france-law-firm-marketing-is-a-team-sportMon, 26 Oct 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/humanity-in-legal-content-writing-dont-lose-sight-of-the-person-you-are-writing-about-or-writing-forInspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.https://www.bernersmarketing.com/blog/humanity-in-legal-content-writing-dont-lose-sight-of-the-person-you-are-writing-about-or-writing-forFri, 09 Oct 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/a-manylayered-approach-to-legal-content-writing-and-cakeLaw firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge Network. https://www.bernersmarketing.com/blog/a-manylayered-approach-to-legal-content-writing-and-cakeWed, 30 Sep 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/practising-the-art-of-great-legal-content-writingWith more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?https://www.bernersmarketing.com/blog/practising-the-art-of-great-legal-content-writingTue, 22 Sep 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firm-marketing-to-clients-during-coronavirusIn a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.https://www.bernersmarketing.com/blog/law-firm-marketing-to-clients-during-coronavirusFri, 17 Jul 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/great-legal-content-how-much-does-quality-cost-in-legal-copywritingIf you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.https://www.bernersmarketing.com/blog/great-legal-content-how-much-does-quality-cost-in-legal-copywritingMon, 06 Jul 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/legal-content-writing-inhouse-or-outsourceA planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.https://www.bernersmarketing.com/blog/legal-content-writing-inhouse-or-outsourceThu, 25 Jun 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/it-is-refugee-week-2020-in-lockdownIt is Refugee Week 2020 in lockdown and Sue Bramall writes about Sanctus St Marks charity in Stoke-on-Trent where she has been volunteering for the past few years.https://www.bernersmarketing.com/blog/it-is-refugee-week-2020-in-lockdownMon, 15 Jun 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/covid19-remote-team-management-made-easy-with-idaho-softwareOur IDAHO content workflow software has been an invaluable tool for remote team management during the coronavirus pandemic.https://www.bernersmarketing.com/blog/covid19-remote-team-management-made-easy-with-idaho-softwareFri, 05 Jun 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/enter-our-lockdown-legal-garden-container-competition-an-unofficial-alternative-to-the-chelsea-flower-showIf you are missing your trip to the Chelsea Flower Show, then here is a chance to participate in our online gardening challenge.https://www.bernersmarketing.com/blog/enter-our-lockdown-legal-garden-container-competition-an-unofficial-alternative-to-the-chelsea-flower-showTue, 19 May 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/content-strategy-for-your-shredded-paper-in-compostAny other keen gardeners generating lots of shredded paper since working at home and wondering if you can add it to the compost heap? Sue Bramall asked the team at BBC Radio 4 Gardener’s Question time...https://www.bernersmarketing.com/blog/content-strategy-for-your-shredded-paper-in-compostThu, 07 May 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/samaritans-publish-guide-on-writing-about-suicide-and-self-harmWhile it might be a rare occurrence to have to write about suicide or self harm in the context of law firm marketing, it is important to be extremely careful.https://www.bernersmarketing.com/blog/samaritans-publish-guide-on-writing-about-suicide-and-self-harmWed, 08 Apr 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/covid19-law-firm-marketing-checklist-and-resources-18-march-2020We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.https://www.bernersmarketing.com/blog/covid19-law-firm-marketing-checklist-and-resources-18-march-2020Thu, 19 Mar 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/coronavirus-statements-from-legal-regulators-and-key-legal-organisationsWe have collated a list of the key coronavirus advice pages related to the main legal practice areas.https://www.bernersmarketing.com/blog/coronavirus-statements-from-legal-regulators-and-key-legal-organisationsThu, 19 Mar 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/legal-copywriting-and-a-focus-on-disabilityThe Solicitors’ Regulation Authority (SRA) has turned its focus onto the need for law firms to improve access for clients and to ensure that information about accessibility is communicated in a helpful way on law firm websites. https://www.bernersmarketing.com/blog/legal-copywriting-and-a-focus-on-disabilityThu, 12 Mar 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/how-easy-is-it-for-clients-with-a-disability-to-access-your-services-first-published-in-the-solicitors-journalIn her article first published in the Solicitor's Journal, Sue Bramall makes recommendations on how law firms can improve access to information for clients who have a disability. https://www.bernersmarketing.com/blog/how-easy-is-it-for-clients-with-a-disability-to-access-your-services-first-published-in-the-solicitors-journalWed, 05 Feb 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/which-law-firm-marketing-consultant-is-right-for-youA search on Google for ‘Law firm marketing consultant’ yields 77.8 million results – that is a lot of choice.  Adding ‘UK’ does not help narrow things down – in fact the results increase to 125 million as Google had already established that you were probably in the UK.https://www.bernersmarketing.com/blog/which-law-firm-marketing-consultant-is-right-for-youFri, 24 Jan 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/uk-law-firm-marketing-awards-calendar-2020Are you looking for some recognition for the great work that your team has been doing? The team at Berners Marketing have compiled a list of the legal awards taking place in 2020 that we consider to be bona fide.https://www.bernersmarketing.com/blog/uk-law-firm-marketing-awards-calendar-2020Fri, 03 Jan 2020 00:00:00 +0000https://www.bernersmarketing.com/blog/research-into-law-firms-and-the-legal-market-the-2019-annual-review2019 has seen plenty of research into the state of the legal market. law firm performance, developments in legal technology, law firm marketing trends, pricing transparency and the mental health of lawyers and support teams. Here is our annual round up...https://www.bernersmarketing.com/blog/research-into-law-firms-and-the-legal-market-the-2019-annual-reviewFri, 20 Dec 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/bringing-peace-on-earth-to-eccleshalls-christmas-tree-festivalDecember is nearly upon us and the team have been decorating trees already! From 28 November to 1 December our 125 doves of peace (in 125 languages!) will be on show at the Eccleshall Christmas tree festival and revisiting their theme of peace on earth.https://www.bernersmarketing.com/blog/bringing-peace-on-earth-to-eccleshalls-christmas-tree-festivalThu, 28 Nov 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/lawyer-marketing-resources-plain-english-campaignA guide from the Plain English Campaign to give clients clarity in your legal content.https://www.bernersmarketing.com/blog/lawyer-marketing-resources-plain-english-campaignTue, 05 Nov 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/benefits-of-a-law-firm-marketing-audit-download-our-diy-templateTime for a marketing audit? As we head into 2020, it is a good time to look back on the accomplishments of the past twelve months to take stock of progress in regard to your law firm’s marketing activity. https://www.bernersmarketing.com/blog/benefits-of-a-law-firm-marketing-audit-download-our-diy-templateMon, 28 Oct 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/win-your-own-jclass-model-yacht-and-free-legal-articles-for-a-yearTo celebrate 15 years of working with law firms, we are giving you the chance to win a (38cm model) J-Class yacht and, if you are in England or Wales, a year’s supply of free legal articles from our Legal Content Library. https://www.bernersmarketing.com/blog/win-your-own-jclass-model-yacht-and-free-legal-articles-for-a-yearFri, 11 Oct 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/shortlisted-for-cultivating-talent-among-keele-university-graduatesBerners Marketing has shortlisted for the 'Cultivating Talent' category in Keele University's Breaking the Mould Awards 2019.https://www.bernersmarketing.com/blog/shortlisted-for-cultivating-talent-among-keele-university-graduatesFri, 04 Oct 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/a-fresh-horizon-for-our-websiteHot on the heels of our move to new offices, we decided that it was also time to give our website a refresh to celebrate 15 years in business, 2004 to 2019.https://www.bernersmarketing.com/blog/a-fresh-horizon-for-our-websiteMon, 30 Sep 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/its-personal-the-human-side-of-law-firm-marketing-first-published-in-the-solicitors-journalTalk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development.https://www.bernersmarketing.com/blog/its-personal-the-human-side-of-law-firm-marketing-first-published-in-the-solicitors-journalMon, 16 Sep 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/md-wins-the-telegraph-travel-writing-prize-with-tales-of-mongoliaOur MD Sue Bramall, whose pen is usually scribbling all over legal articles, was delighted to win the ‘Just Back’ travel writing competition, run by the Saturday edition of The Telegraph newspaper.https://www.bernersmarketing.com/blog/md-wins-the-telegraph-travel-writing-prize-with-tales-of-mongoliaFri, 23 Aug 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/snowy-owls-frosty-and-flake-adopted-by-berners-marketingBerners Marketing has adopted two snowy owls called Frosty and Flake who live at Gentleshaw Wildlife Centre in Eccleshall.https://www.bernersmarketing.com/blog/snowy-owls-frosty-and-flake-adopted-by-berners-marketingFri, 09 Aug 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/covering-broccoli-with-cheese-sauce-why-do-lawyers-need-to-be-bribed-or-threatened-to-embrace-crmAfter legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention.https://www.bernersmarketing.com/blog/covering-broccoli-with-cheese-sauce-why-do-lawyers-need-to-be-bribed-or-threatened-to-embrace-crmFri, 24 May 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/2b-or-not-to-be-f-in-our-new-officesWe are excited to announce that Berners Marketing has acquired new premises in the lovely Staffordshire country town of Eccleshall which was named as one of the top 50 places to live in the Sunday Times.https://www.bernersmarketing.com/blog/2b-or-not-to-be-f-in-our-new-officesFri, 26 Apr 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/using-marketing-knowhow-to-improve-your-knowledge-teams-visibilityHélène Russell, legal knowledge and learning specialist, recently interviewed Sue Bramall for KM Insight, part of the ARK Group.https://www.bernersmarketing.com/blog/using-marketing-knowhow-to-improve-your-knowledge-teams-visibilityFri, 22 Feb 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-team-part-5-first-published-in-managing-for-success-by-the-law-societyIn the final part of the series written for the Law Society Law Management Section, Sue Bramall cautions against wasting resources and urges law firms to make the most of the limited time and budget reserved for marketing legal services. https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-team-part-5-first-published-in-managing-for-success-by-the-law-societyWed, 13 Feb 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-team-part-4-first-published-in-managing-for-success-by-the-law-societyIn part 4 of a 5 part series written for the Law Society Law Management Section, Sue Bramall stresses you should properly manage and train your law firm’s marketing team, so they are fully equipped to do their job to the best of their ability.https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-team-part-4-first-published-in-managing-for-success-by-the-law-societyMon, 28 Jan 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firms-and-marketing-to-older-clientsGiven that none of us feel old, should we segment our target market by age? And if so, is it necessary to adapt our marketing for older clients?https://www.bernersmarketing.com/blog/law-firms-and-marketing-to-older-clientsWed, 23 Jan 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/the-knowledge-innovation-virtual-book-clubDo your New Year’s resolutions include joining a book club? Developing new skills? Expanding your network?https://www.bernersmarketing.com/blog/the-knowledge-innovation-virtual-book-clubFri, 18 Jan 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/mind-your-language-respect-for-people-living-with-dementiaPrivate client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia.https://www.bernersmarketing.com/blog/mind-your-language-respect-for-people-living-with-dementiaMon, 14 Jan 2019 00:00:00 +0000https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-part-3-first-published-in-managing-for-success-by-the-law-societyIn part three of a five part series written for the Law Society Law Management Section, Sue Bramall advises on how to choose the right marketing team for your firm.https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-part-3-first-published-in-managing-for-success-by-the-law-societyFri, 14 Dec 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/computer-security-day-or-reminder-of-a-piracy-nightmareAs it is National Computer Security Day, I asked our IT support company PromptPC if we could share the following story.https://www.bernersmarketing.com/blog/computer-security-day-or-reminder-of-a-piracy-nightmareFri, 30 Nov 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/100-wishes-for-peace-this-christmas-from-our-legal-content-writersIn preparation for the Eccleshall Christmas tree festival we researched how to say peace in 100 different languages. https://www.bernersmarketing.com/blog/100-wishes-for-peace-this-christmas-from-our-legal-content-writersThu, 29 Nov 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/peace-on-earth-at-eccleshall-christmas-tree-festivalIt is nearly December and the team are getting in the festive spirit! From 29 November to 2 December Berners Marketing are participating in the first Eccleshall Christmas tree festival and wishing peace throughout the world. https://www.bernersmarketing.com/blog/peace-on-earth-at-eccleshall-christmas-tree-festivalWed, 28 Nov 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/check-your-law-firms-website-in-time-for-computer-security-dayIt is Computer Security Day on 30 November 2018 and this is a timely reminder to all law firms and their website managers to download and read the whitepaper by The Law Society and Sharkgate on the prevention of website hacking. https://www.bernersmarketing.com/blog/check-your-law-firms-website-in-time-for-computer-security-dayMon, 26 Nov 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/berners-marketing-to-attend-legal-futures-annual-innovation-conference-2018On 29 November, Sue Bramall will be attending the 2018 annual innovation conference hosted by Legal Futures at Cavendish Conference Centre in London.https://www.bernersmarketing.com/blog/berners-marketing-to-attend-legal-futures-annual-innovation-conference-2018Thu, 22 Nov 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-part-2-first-published-in-managing-for-success-by-the-law-societyIn part two of a five part series written for the Law Society Law Management Section, Sue Bramall gives advice on planning your marketing tactics to ensure your marketing team will be effective.https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-part-2-first-published-in-managing-for-success-by-the-law-societyWed, 21 Nov 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/berners-marketing-to-attend-the-2018-small-firms-division-annual-conference-leedsOn 4 October, Anjali Moss Content Manager at Berners Marketing will be attending the 2018 Small Firms Division annual half-day conference hosted by The Law Society in Leeds.https://www.bernersmarketing.com/blog/berners-marketing-to-attend-the-2018-small-firms-division-annual-conference-leedsMon, 24 Sep 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/berners-marketing-to-attend-the-2018-small-firms-division-annual-conference-londonOn 20 September, Sue Bramall will be attending the 2018 Small Firms Division annual half-day conference hosted by The Law Society.https://www.bernersmarketing.com/blog/berners-marketing-to-attend-the-2018-small-firms-division-annual-conference-londonFri, 14 Sep 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/legal-marketing-lessons-from-ed-sheeran-on-desert-island-discs-first-published-on-legal-futuresIn her article for Legal Futures, Sue Bramall shares seven tips inspired by Ed Sheeran's recent appearance on BBC Desert Island Discs.https://www.bernersmarketing.com/blog/legal-marketing-lessons-from-ed-sheeran-on-desert-island-discs-first-published-on-legal-futuresFri, 07 Sep 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-team-part-1Are you suffering from a revolving door of marketing staff? In part one of a five-part series written for the Law Society Law Management Section, Sue Bramall gives practical advice on how to resource your marketing effectively to ensure you get the best return on investment.https://www.bernersmarketing.com/blog/managing-marketing-hot-potato-or-high-performance-team-part-1Tue, 07 Aug 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/so-you-want-to-be-a-writer-sue-bramall-and-sue-durrell-lead-a-careers-workshop-at-highclare-schoolOn 20 June, Sue Bramall presented a careers workshop to students at Highclare Senior School in Erdington on the options available to anyone interested in pursuing a career which involves writing.https://www.bernersmarketing.com/blog/so-you-want-to-be-a-writer-sue-bramall-and-sue-durrell-lead-a-careers-workshop-at-highclare-schoolTue, 24 Jul 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/information-commissioners-office-direct-marketing-checklistThe Information Commissioner’s Office has produced a useful checklist to ensure all your direct marketing activities comply with GDPR.https://www.bernersmarketing.com/blog/information-commissioners-office-direct-marketing-checklistMon, 09 Jul 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/streets-ahead-first-published-by-the-law-society-1As times are tough in the conveyancing market, Sue Bramall shares her 12 steps to success for a law firm that wants to stand out from the competition and win clients.https://www.bernersmarketing.com/blog/streets-ahead-first-published-by-the-law-society-1Mon, 25 Jun 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/explosion-of-content-types-in-the-knowledge-economyCould there really be 35 different types of content handled by marketing and know-how teams in professional firms? We think so…https://www.bernersmarketing.com/blog/explosion-of-content-types-in-the-knowledge-economyWed, 20 Jun 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/book-review-clarity-for-lawyers-effective-legal-language“This book should be obligatory reading for every law student, every lawyer who would like to improve their communication skills, and every communications professional who works with lawyers.” Sue Bramallhttps://www.bernersmarketing.com/blog/book-review-clarity-for-lawyers-effective-legal-languageWed, 06 Jun 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/krisp-helps-to-explore-expert-content-managementBerners Marketing has partnered with Keele University and Santander to conduct research into how organisations are managing content and increased workflow.https://www.bernersmarketing.com/blog/krisp-helps-to-explore-expert-content-managementThu, 31 May 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/striding-out-berners-marketing-complete-the-2018-london-legal-walkOn Monday three members of the team at Berners Marketing completed the 2018 London Legal Walk in support for access to justice.https://www.bernersmarketing.com/blog/striding-out-berners-marketing-complete-the-2018-london-legal-walkWed, 23 May 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/dont-let-lawyers-write-the-content-for-your-law-firms-website-first-published-on-legal-futures“Our solicitors put lots of content on our website, but we don’t get much business from it”, said the managing partner of a law firm to me recently. Indeed, there was plenty of legal text on the website but there were several reasons why it was not yielding results. https://www.bernersmarketing.com/blog/dont-let-lawyers-write-the-content-for-your-law-firms-website-first-published-on-legal-futuresFri, 18 May 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/keele-university-helps-berners-to-explore-market-potential-for-idahoKeele University student Carlota Olavo has been seconded to Berners Marketing under Keele University's Research and Innovation Support Programme (KRISP).https://www.bernersmarketing.com/blog/keele-university-helps-berners-to-explore-market-potential-for-idahoWed, 09 May 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/april-2018-research-roundupThe turn of the year has seen plenty of research into the state of the legal market, at home and abroad. Here are some of the highlights:https://www.bernersmarketing.com/blog/april-2018-research-roundupFri, 27 Apr 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/berners-marketing-has-signed-up-for-london-legal-walk-2018On 21st May 2018, the Berners Marketing team will be taking part in the after-work London Legal Walk, declaring our continuing support for access to justice. This year we will be walking with colleagues from the Law Consultancy Network.https://www.bernersmarketing.com/blog/berners-marketing-has-signed-up-for-london-legal-walk-2018Mon, 23 Apr 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/learning-from-failure-even-unsuccessful-legal-innovations-have-payoffs-first-published-in-the-law-society-gazette-1The legal profession has seen more than a few failures in recent years. Sue Bramall looks at ways in which law firms can learn to embrace failure as an opportunity to grow your business https://www.bernersmarketing.com/blog/learning-from-failure-even-unsuccessful-legal-innovations-have-payoffs-first-published-in-the-law-society-gazette-1Fri, 23 Feb 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/law-consultancy-network-welcomes-knowledge-management-expertThe Law Consultancy Network continues to go from strength to strength and this month welcomes to its ranks Hélène Russell, owner of TheKnowledgeBusiness, founder and leader of Knowledge Network UK.https://www.bernersmarketing.com/blog/law-consultancy-network-welcomes-knowledge-management-expertFri, 16 Feb 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/four-ways-to-make-your-legal-blog-stand-out-from-the-crowdYou don’t need to be Ernest Hemingway to create a great legal blog. Sue Bramall offers her top four legal blogging tips to ensure your blog commands a strong followinghttps://www.bernersmarketing.com/blog/four-ways-to-make-your-legal-blog-stand-out-from-the-crowdFri, 09 Feb 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/introducing-idaho-our-workflow-solution-for-expert-knowledge-and-content-managementSue Bramall ventures into the world of software development with the launch of IDAHO after two years of effort – a workflow software which now helps us to manage the planning, production, authorisation and distribution of expert knowledge and content.https://www.bernersmarketing.com/blog/introducing-idaho-our-workflow-solution-for-expert-knowledge-and-content-managementWed, 31 Jan 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/law-consultancy-network-welcomes-two-new-membersKatherine Thomas and Simon McCrum are the latest additions to the Law Consultancy Network’s growing network of management consultants in the UK and Australasia.https://www.bernersmarketing.com/blog/law-consultancy-network-welcomes-two-new-membersSat, 20 Jan 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/out-of-this-world-how-far-reaching-is-your-communications-strategy-in-2018Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.https://www.bernersmarketing.com/blog/out-of-this-world-how-far-reaching-is-your-communications-strategy-in-2018Mon, 15 Jan 2018 00:00:00 +0000https://www.bernersmarketing.com/blog/bellwether-report-2017-the-art-of-success-an-overviewWith so much of the analysis of the UK legal market focused on the top 200 firms, it is great to see some research into the long tail of independent firms in the Lexis Nexis Bellwether Report 2017.https://www.bernersmarketing.com/blog/bellwether-report-2017-the-art-of-success-an-overviewWed, 20 Dec 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/public-art-sculpture-and-now-for-something-differentBerners Marketing is best known for specialising in marketing legal services. Occasionally however, we get called upon to help with something a little bit different. https://www.bernersmarketing.com/blog/public-art-sculpture-and-now-for-something-differentTue, 28 Nov 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/book-review-leading-professionals-power-politics-and-prima-donnasIn her most recent book review, Sue Bramall looks at Laura Empson’s ‘Leading Professionals: Power, Politics and Prima Donnas’.https://www.bernersmarketing.com/blog/book-review-leading-professionals-power-politics-and-prima-donnasMon, 13 Nov 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/building-the-business-and-getting-more-work-sue-bramall-to-present-at-law-management-section-finance-and-business-forum-14-novemSue Bramall will be leading a breakout session at this year’s Law Society Law Management Section Finance and Business Forum on 14 November. https://www.bernersmarketing.com/blog/building-the-business-and-getting-more-work-sue-bramall-to-present-at-law-management-section-finance-and-business-forum-14-novemThu, 26 Oct 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/implications-of-ai-for-professional-services-marketing-1Professionals and techies love acronyms, and the one that has been everywhere this year is AI, standing for artificial intelligence.https://www.bernersmarketing.com/blog/implications-of-ai-for-professional-services-marketing-1Wed, 11 Oct 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/sue-bramall-webinar-on-crossselling-legal-services-for-law-society-law-management-section-3-octoberSue Bramall is joining forces with former Pinsents colleague Simon McNidder to present a webinar for the Law Society, Law Management Section entitled: Cross-selling legal services - Maximising the lifetime value of your clientshttps://www.bernersmarketing.com/blog/sue-bramall-webinar-on-crossselling-legal-services-for-law-society-law-management-section-3-octoberFri, 22 Sep 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/sue-bramall-to-speak-at-civil-litigation-autumn-halfday-conference-on-converting-enquiries-into-business-Sue Bramall will be speaking on the business development panel at this year’s civil litigation autumn half-day conference on 28 September.https://www.bernersmarketing.com/blog/sue-bramall-to-speak-at-civil-litigation-autumn-halfday-conference-on-converting-enquiries-into-business-Thu, 21 Sep 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/strategic-legal-content-or-just-a-space-fillerProducing regular legal content to is essential to keeping your firm’s website current and in the limelight. However, is your content serving a purpose, or is it just there to fill space?https://www.bernersmarketing.com/blog/strategic-legal-content-or-just-a-space-fillerThu, 20 Jul 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/2017-natwest-legal-benchmarking-report-encourages-firms-to-increase-busdev-resources-1The latest Natwest and Robert Mowbray benchmarking survey is in and it reports significant revenue growth over the past two years, but comes with some warnings as well.https://www.bernersmarketing.com/blog/2017-natwest-legal-benchmarking-report-encourages-firms-to-increase-busdev-resources-1Thu, 06 Jul 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/crunch-time-artificial-intelligence-and-objective-analysis-1The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses.' https://www.bernersmarketing.com/blog/crunch-time-artificial-intelligence-and-objective-analysis-1Mon, 19 Jun 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/avoiding-complaints-through-mystery-shopping-In this article, first published in The Look Out, Sue Bramall and James Brindley of TLO Risk Services look at how mystery shopping can reduce the risk of client complaints, the areas in which law firms tend to receive most complaints, and other improvements that might be identified by a mystery shopping exercise.https://www.bernersmarketing.com/blog/avoiding-complaints-through-mystery-shopping-Thu, 15 Jun 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/psst-how-much-is-your-marketing-budget-first-published-in-ilfm-magazineSue Bramall outlines the key considerations when setting your annual marketing budget.https://www.bernersmarketing.com/blog/psst-how-much-is-your-marketing-budget-first-published-in-ilfm-magazineWed, 14 Jun 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/berners-marketing-join-the-london-legal-walkThe team from Berners Marketing will be putting down our pens, dusting off our trainers and preparing to join the Lord Chief Justice and thousands of lawyers taking part in the London Legal Walk on 22 May 2017.https://www.bernersmarketing.com/blog/berners-marketing-join-the-london-legal-walkTue, 16 May 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/hp-legal-team-flex-procurement-muscles-for-diversity-first-published-on-the-law-society-gazette-website-1In this article, first published on the Law Society Gazette website, Sue Bramall explores the new standards for diversity in HP’s legal team and what this might mean for the diversity of legal service providers in the UK.https://www.bernersmarketing.com/blog/hp-legal-team-flex-procurement-muscles-for-diversity-first-published-on-the-law-society-gazette-website-1Wed, 12 Apr 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/thomson-reuters-urge-firms-to-adapt-in-latest-state-of-the-legal-market-reportThomson Reuter’s latest ‘Report on the State of the Legal Market’ highlights the importance of adaptability. With rapid development of the legal market over the past decade, this is hardly surprising. https://www.bernersmarketing.com/blog/thomson-reuters-urge-firms-to-adapt-in-latest-state-of-the-legal-market-reportFri, 10 Mar 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/uk-government-green-paper-building-our-industrial-strategyAlongside the international wheeling and dealing inside and outside of Europe, the UK government is also working on domestic matters.https://www.bernersmarketing.com/blog/uk-government-green-paper-building-our-industrial-strategyTue, 07 Feb 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/site-for-sore-eyes-first-published-in-managing-for-success-1If you're looking to relaunch your firm's website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales.https://www.bernersmarketing.com/blog/site-for-sore-eyes-first-published-in-managing-for-success-1Mon, 06 Feb 2017 00:00:00 +0000https://www.bernersmarketing.com/blog/sarah-dyas-brings-knowledge-management-expertise-to-berners-marketing-as-head-of-legal-content-1Berners Marketing is delighted to welcome Sarah Dyas to the team as our new head of legal content.https://www.bernersmarketing.com/blog/sarah-dyas-brings-knowledge-management-expertise-to-berners-marketing-as-head-of-legal-content-1Tue, 29 Nov 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/client-enquiries-is-there-a-fault-along-the-lineMost lawyers are certain that their client following has been built on the quality of service that they provide personally. But providing a consistently great service can be difficult in a growing law firm. https://www.bernersmarketing.com/blog/client-enquiries-is-there-a-fault-along-the-lineWed, 19 Oct 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/book-review-making-a-splash-a-personal-guide-to-networkingIn her latest book review, Sue Bramall looks at Rashmi Dubé’s ‘Making a splash: A personal guide to networking’. https://www.bernersmarketing.com/blog/book-review-making-a-splash-a-personal-guide-to-networkingFri, 14 Oct 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/postcard-from-poland-first-published-on-the-law-society-gazette-website-1Following her trip to Poland to attend the European Association of Lawyers annual conference, Sue Bramall explores how lawyers who can combine hi-tech skills with foreign languages will enjoy a competitive advantage in a global connected marketplace.https://www.bernersmarketing.com/blog/postcard-from-poland-first-published-on-the-law-society-gazette-website-1Mon, 10 Oct 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/top-12-tips-for-maximising-the-benefit-of-your-legal-content-1You may have a great legal article for your law firm website but without the right exposure few people will read it.https://www.bernersmarketing.com/blog/top-12-tips-for-maximising-the-benefit-of-your-legal-content-1Thu, 08 Sep 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/time-management-for-solicitors-and-marketing-1One of the difficulties of modern life is finding time in our busy schedules. In this article, Sue Bramall shares her advice on how solicitors can manage their time effectively and find more to devote to business development.https://www.bernersmarketing.com/blog/time-management-for-solicitors-and-marketing-1Wed, 31 Aug 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/sue-bramall-to-present-at-european-association-of-lawyers-annual-conferenceBerners Marketing director, Sue Bramall, will be travelling to Lodz in Poland to present at the European Association of Lawyers’ conference on Friday 2 September 2016.https://www.bernersmarketing.com/blog/sue-bramall-to-present-at-european-association-of-lawyers-annual-conferenceThu, 18 Aug 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/cross-selling-not-for-the-faint-heartedHow often does any client of your firm walk out of the door without a will, or without anyone knowing if they have a will or a power of attorney? How often has one of your firm’s clients instructed another private client lawyer that ‘they just happened to meet’ because they did not know that you offered a particular service?https://www.bernersmarketing.com/blog/cross-selling-not-for-the-faint-heartedTue, 16 Aug 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/relax-develop-your-own-writing-styleAny lawyer can write about the law. Remember that most readers do not want to become an expert in the law. They simply want to know if it affects them or their business and how, as well as what the risks are if they do not act accordingly.https://www.bernersmarketing.com/blog/relax-develop-your-own-writing-styleFri, 29 Jul 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/ai-no-more-silk-purses-from-sows-ears-first-published-in-professional-marketingArtificial intelligence, or rather ‘applied intelligence’ is one of the hot topics for conferences in 2016, but what are the benefits of law firms using real time data analysis to support marketing claims of excellence?https://www.bernersmarketing.com/blog/ai-no-more-silk-purses-from-sows-ears-first-published-in-professional-marketingTue, 21 Jun 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/outsourcing-your-law-firm-marketing-activities-first-published-in-the-internet-newsletter-for-lawyersAs law firms are becoming increasingly confident in the use of outsourcing, what are the benefits of outsourcing the marketing of a law firm to an external provider? https://www.bernersmarketing.com/blog/outsourcing-your-law-firm-marketing-activities-first-published-in-the-internet-newsletter-for-lawyersThu, 02 Jun 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/failure-to-focus-on-customer-service-could-spell-trouble-for-law-firmsA recent study by Peppermint Technology has found that the gap between successful and failing law firms is growing, and has the potential to widen due to the current pressure on firms to reduce price and increase value. https://www.bernersmarketing.com/blog/failure-to-focus-on-customer-service-could-spell-trouble-for-law-firmsFri, 27 May 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/stock-photography-how-can-i-use-it-1If you are thinking of using stock content for your law firm’s website or marketing materials, you need to make sure you are aware of the terms and conditions. Here are the key do's and don'tshttps://www.bernersmarketing.com/blog/stock-photography-how-can-i-use-it-1Wed, 25 May 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/book-review-knowledge-management-for-lawyers-by-patrick-didomenico"As my main interest is in the marketing of legal services, I was disappointed that the overlap between knowledge management, marketing, business development and client relations was not explored in more detail."https://www.bernersmarketing.com/blog/book-review-knowledge-management-for-lawyers-by-patrick-didomenicoMon, 16 May 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/deloitte-predicts-massive-increase-in-telephone-monitoring-1Monitoring telephone conversations is an important part of mystery shopping for legal services.https://www.bernersmarketing.com/blog/deloitte-predicts-massive-increase-in-telephone-monitoring-1Mon, 16 May 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/legal-regulators-urged-to-undertake-mystery-shopping-1After the recent recommendation by the Legal Services Consumer Panel that all of the legal regulators should undertake mystery shopping, Sue Bramall looks at the importance of mystery shopping and how it will benefit legal regulators.https://www.bernersmarketing.com/blog/legal-regulators-urged-to-undertake-mystery-shopping-1Sun, 20 Mar 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/demonstrating-how-to-improve-access-for-clients-with-skype-appointments-first-published-on-law-society-gazetteThe benefits of Skype for both lawyers and their clients, as well as the practical considerations of using new forms of communication.https://www.bernersmarketing.com/blog/demonstrating-how-to-improve-access-for-clients-with-skype-appointments-first-published-on-law-society-gazetteThu, 17 Mar 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/8-reasons-why-a-law-firm-should-outsource-its-marketingA review of why several law firms came to us has revealed eight reasons why law firms might decide to outsource their marketing.https://www.bernersmarketing.com/blog/8-reasons-why-a-law-firm-should-outsource-its-marketingFri, 11 Mar 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/could-you-improve-your-conversion-rates-for-client-enquiries-first-published-in-managing-for-successDo you know which of your firm’s business development activities translate into the most high quality enquiries? How well do you convert those enquiries into instructions? Sue Bramall provides a beginner’s guide to maximising conversion.https://www.bernersmarketing.com/blog/could-you-improve-your-conversion-rates-for-client-enquiries-first-published-in-managing-for-successThu, 18 Feb 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/how-is-the-diet-or-other-strategic-projects-going-first-published-in-the-law-society-gazetteAs we enter the New Year many of us make a resolution to lose more weight, drink less coffee or even make more time for marketing at your law firm. But as Sue Bramall explains, strategic marketing projects often go off the rails just like a diet.https://www.bernersmarketing.com/blog/how-is-the-diet-or-other-strategic-projects-going-first-published-in-the-law-society-gazetteMon, 18 Jan 2016 00:00:00 +0000https://www.bernersmarketing.com/blog/sue-bramall-attending-legal-futures-innovation-conference-from-abs-to-ai-Sue Bramall will be in attendance at the annual Legal Futures Innovation Conference on 17 November 2015, taking place at The Royal Bank of Scotland head office in London. https://www.bernersmarketing.com/blog/sue-bramall-attending-legal-futures-innovation-conference-from-abs-to-ai-Fri, 06 Nov 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/webinar-for-lexisnexis-on-effective-law-marketing-Sue Bramall recently co-presented a webinar for a LexisNexis with Jon Hepburn, founder of the Fedora Consultancy, on ‘The importance of effective marketing for law firms’.https://www.bernersmarketing.com/blog/webinar-for-lexisnexis-on-effective-law-marketing-Wed, 04 Nov 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/should-your-law-firm-buy-a-law-domain-name-do-not-believe-the-hypeLast week the Internet Corporation for Assigned Names and Numbers (ICANN) made the ‘.law’ domain name available to buy. Law firms and legal marketers may be ready to pounce on the opportunity – but is it worth the money and effort?https://www.bernersmarketing.com/blog/should-your-law-firm-buy-a-law-domain-name-do-not-believe-the-hypeWed, 28 Oct 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/sue-bramall-to-speak-at-the-11th-annual-polishgerman-legal-forumOn 21 November, law firm marketing consultant Sue Bramall will be travelling to Wroclaw in Poland, where she will be speaking at the 11th Polish-German Legal Forum conference. https://www.bernersmarketing.com/blog/sue-bramall-to-speak-at-the-11th-annual-polishgerman-legal-forumMon, 26 Oct 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/innovation-in-legal-services-crowdfunding-first-published-on-law-society-gazette-websiteSue Bramall discusses how legal services are using innovation to fund cases through crowdfunding. https://www.bernersmarketing.com/blog/innovation-in-legal-services-crowdfunding-first-published-on-law-society-gazette-websiteWed, 30 Sep 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/sue-bramall-shares-legal-marketing-advice-for-solicitors-law-group-Sue Bramall will be sharing her expertise in legal marketing at the Solicitors Law Group seminar ‘Marketing and business development’ on Wednesday 30 September 2015 in Leicester. https://www.bernersmarketing.com/blog/sue-bramall-shares-legal-marketing-advice-for-solicitors-law-group-Mon, 28 Sep 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/2020-vision-what-do-you-see-in-your-long-term-marketing-plan-first-published-in-the-partner-magazine-autumn-2015Sue Bramall explains why there are plenty of opportunities for managing partners and marketing departments to get excited about as they look towards 2020. https://www.bernersmarketing.com/blog/2020-vision-what-do-you-see-in-your-long-term-marketing-plan-first-published-in-the-partner-magazine-autumn-2015Fri, 11 Sep 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/sue-bramall-joins-law-consultancy-networkThe founder of Berners Marketing, Sue Bramall, has been invited to join the Law Consultancy Network as a member. https://www.bernersmarketing.com/blog/sue-bramall-joins-law-consultancy-networkFri, 14 Aug 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/ever-wondered-why-we-are-based-in-eccleshall-staffordshireEver wondered why Berners Marketing is located in a little-known market town in the middle of the Staffordshire countryside? The Sunday Times has revealed our secret, naming Eccleshall as one of the top 50 places to live in the UK.https://www.bernersmarketing.com/blog/ever-wondered-why-we-are-based-in-eccleshall-staffordshireThu, 13 Aug 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/securing-your-site-against-fraudsters-first-published-on-law-society-gazette-websiteGiven the importance of the internet to businesses, including law firms, it is crucial to secure your website against fraudsters. Sue Bramall explains why managing your online presence will give you a better chance of spotting malicious attacks. https://www.bernersmarketing.com/blog/securing-your-site-against-fraudsters-first-published-on-law-society-gazette-websiteTue, 28 Jul 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/how-do-you-value-your-contacts-first-published-in-the-internet-newsletter-for-lawyersSue Bramall explains the importance of client data management and how to use it effectively in your law firm.https://www.bernersmarketing.com/blog/how-do-you-value-your-contacts-first-published-in-the-internet-newsletter-for-lawyersWed, 01 Jul 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/employment-law-marketing-strategiesFigures from the Ministry of Justice, published in September, showed a 70 per cent fall in individual employment claims for the quarter April to June compared to the previous year, following the introduction of tribunal fees.https://www.bernersmarketing.com/blog/employment-law-marketing-strategiesFri, 01 May 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/have-you-fallen-into-the-head-clutcher-trap-with-legal-articles-about-mental-healthDon't fall into the head clutcher trap when writing legal articles about mental health.https://www.bernersmarketing.com/blog/have-you-fallen-into-the-head-clutcher-trap-with-legal-articles-about-mental-healthMon, 20 Apr 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/the-winner-of-our-jeroboam-of-champagne-competitionThank you to everyone who visited the Berners Marketing stand at Global Law Summit 2015.https://www.bernersmarketing.com/blog/the-winner-of-our-jeroboam-of-champagne-competitionTue, 24 Mar 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/boris-bikes-and-the-rule-of-law-at-the-global-law-summitThe team at Berners Marketing had a prime seat at Boris Johnson’s keynote speech at Global Law Summit 2015.https://www.bernersmarketing.com/blog/boris-bikes-and-the-rule-of-law-at-the-global-law-summitTue, 03 Mar 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/international-friendship-and-the-magna-cartaAs part of the Global Legal Summit 2015, delegates were able to inspect one of the original copies of the Magna Carta at a sumptuous reception at the Guildhall Art Gallery in the City of London. https://www.bernersmarketing.com/blog/international-friendship-and-the-magna-cartaThu, 26 Feb 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/110-countries-represented-at-the-global-law-summit-2015Sue Bramall and Anjali Moss met law firm delegates from four continents and over forty countries at the 2015 Global Law Summit last week.https://www.bernersmarketing.com/blog/110-countries-represented-at-the-global-law-summit-2015Wed, 25 Feb 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/the-global-law-summit-is-coming-and-berners-marketing-will-be-thereBerners Marketing will be at this year’s Global Law Summit when it kicks off Monday 23 February.https://www.bernersmarketing.com/blog/the-global-law-summit-is-coming-and-berners-marketing-will-be-thereFri, 13 Feb 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/lead-conversion-how-efficient-are-you-first-published-by-etos-january-2015It is not enough to know your average conversion rate, you need to be able to drill down into the figures to identify the best sources of leads and the best staff as they can help others to improve.https://www.bernersmarketing.com/blog/lead-conversion-how-efficient-are-you-first-published-by-etos-january-2015Fri, 30 Jan 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/the-road-less-travelled-first-published-on-law-society-gazette-websiteSue Bramall explains why breaking from the crowd could be advantageous for your marketing strategy. https://www.bernersmarketing.com/blog/the-road-less-travelled-first-published-on-law-society-gazette-websiteTue, 20 Jan 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/does-your-law-firm-have-a-legal-content-strategy-first-published-in-managing-for-successHow can a law firm define a strategy that is manageable but effective enough to compete with rival firms?https://www.bernersmarketing.com/blog/does-your-law-firm-have-a-legal-content-strategy-first-published-in-managing-for-successMon, 05 Jan 2015 00:00:00 +0000https://www.bernersmarketing.com/blog/are-the-legal-directories-ripe-for-disruptionSue Bramall explroes the pros and cons of the far from perfect system for gathering client testimonials for legal directories.https://www.bernersmarketing.com/blog/are-the-legal-directories-ripe-for-disruptionTue, 16 Dec 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/crossing-the-pondAn overview of the European differences when marketing legal services, compared with the US.https://www.bernersmarketing.com/blog/crossing-the-pondThu, 27 Nov 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/how-is-your-sticktoitiveness-first-published-on-the-law-society-gazette-websiteAs Thomas Edison said ““The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.”https://www.bernersmarketing.com/blog/how-is-your-sticktoitiveness-first-published-on-the-law-society-gazette-websiteWed, 26 Nov 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firm-website-strategy-do-you-have-oneA friend of ours runs a retail business, and has been trading online for a number of years. Online sales overtook shop sales about two years ago, and when it came to planning future expansion they decided to focus on building their online business rather than opening another store.https://www.bernersmarketing.com/blog/law-firm-website-strategy-do-you-have-oneMon, 24 Nov 2014 08:00:01 +0000https://www.bernersmarketing.com/blog/small-firms-division-conference-2014-how-to-punch-above-your-weightEvery year the Small Firms Division of the Law Society holds an annual conference in October, offering practical advice on issues such as finance, compliance and marketing for small firms. https://www.bernersmarketing.com/blog/small-firms-division-conference-2014-how-to-punch-above-your-weightWed, 03 Sep 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/too-busy-for-marketing-now-first-published-on-the-law-society-gazette-websiteOne sure sign that the economy is picking up is the frequent refrain from many of our solicitor clients that they are “too busy to have: written that article; reviewed the draft brochure; rehearsed the seminar presentation; organised lunch with a firm of accountants etc..”https://www.bernersmarketing.com/blog/too-busy-for-marketing-now-first-published-on-the-law-society-gazette-websiteWed, 25 Jun 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/how-to-market-and-work-part-time-first-published-on-the-law-society-gazette-websitePart time working is no longer the preserve of women returning from maternity leave, although they remain in the majority. Germany’s vice-chancellor recently hit the headlines earlier this year for carving out Wednesday afternoons for his daughter.https://www.bernersmarketing.com/blog/how-to-market-and-work-part-time-first-published-on-the-law-society-gazette-websiteFri, 20 Jun 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/google-and-the-content-conundrum-first-published-on-the-law-society-gazette-websiteIrwin Mitchell may have been amongst the most public penalisations for unacceptable SEO tactics recently, but it is not the only one that I have heard about within the legal profession.https://www.bernersmarketing.com/blog/google-and-the-content-conundrum-first-published-on-the-law-society-gazette-websiteThu, 05 Jun 2014 07:00:01 +0000https://www.bernersmarketing.com/blog/guest-article-google-updates-panda-and-paydayGoogle recently announced two new major updates to their algorithm. Such changes are often made in reaction to spam loaded websites showing up more in search results. But what will this now mean for SEO and how will it affect your website?https://www.bernersmarketing.com/blog/guest-article-google-updates-panda-and-paydayThu, 15 May 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/learning-from-clients-1Any forward-looking business can learn from other organisations, and looking outside one's own profession is always a good source of ideas and inspiration. https://www.bernersmarketing.com/blog/learning-from-clients-1Mon, 12 May 2014 07:00:01 +0000https://www.bernersmarketing.com/blog/marketing-family-law-servicesThe demise of legal aid, combined with the marketing might of ABSs, and a rise in the number of online divorce services might leave you wondering how you can hope to compete in the current challenging market conditions. https://www.bernersmarketing.com/blog/marketing-family-law-servicesFri, 02 May 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/route-999-fundraising-ride-around-staffordshire-visits-berners-marketing-in-aid-of-blood-bikesAnsons head of residential conveyancing saddles up for 'Route 999' journey in efforts to raise money for Staffordshire Blood Bikes.https://www.bernersmarketing.com/blog/route-999-fundraising-ride-around-staffordshire-visits-berners-marketing-in-aid-of-blood-bikesTue, 18 Mar 2014 07:00:01 +0000https://www.bernersmarketing.com/blog/how-to-make-time-for-marketing-and-business-development-first-published-in-professional-marketing-magazine“Most professionals have no trouble coming up with great marketing and business development ideas,” says Sue Bramall, managing director of Berners Marketing.https://www.bernersmarketing.com/blog/how-to-make-time-for-marketing-and-business-development-first-published-in-professional-marketing-magazineFri, 07 Mar 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/cross-selling-first-published-in-managing-for-success-february-editionThe professional services marketing expert David Maister once described cross selling as “like meeting your prospective in-laws for the first time”, although I think a better analogy may be that it is like introducing your extended family to your intended partner. https://www.bernersmarketing.com/blog/cross-selling-first-published-in-managing-for-success-february-editionWed, 12 Feb 2014 08:00:01 +0000https://www.bernersmarketing.com/blog/growth-strategies-beware-the-drizzlemakers-first-published-on-the-law-society-gazette-websiteAn article in the latest edition of Managing for Success highlights the perils of relying on lateral hires for your growth strategy (Knocked Sideways by Mark Brandon).https://www.bernersmarketing.com/blog/growth-strategies-beware-the-drizzlemakers-first-published-on-the-law-society-gazette-websiteThu, 30 Jan 2014 08:00:01 +0000https://www.bernersmarketing.com/blog/how-mature-is-your-social-media-strategyHave you wondered how your social media strategy and activity compares with other businesses?https://www.bernersmarketing.com/blog/how-mature-is-your-social-media-strategyWed, 29 Jan 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/are-you-neglecting-new-business-enquiries-first-published-on-the-law-society-gazette-websiteOf course you would never ignore, neglect or forget any enquiry from a potential new client. And I am sure none of your colleagues would ever be so remiss. https://www.bernersmarketing.com/blog/are-you-neglecting-new-business-enquiries-first-published-on-the-law-society-gazette-websiteThu, 02 Jan 2014 08:00:01 +0000https://www.bernersmarketing.com/blog/a-flyfishers-guide-to-marketing-legal-servicesAt the end of a hard week in the office, weather permitting, there is no better way to unwind than to pack a picnic and head for a river with my fishing rod and some optimism.https://www.bernersmarketing.com/blog/a-flyfishers-guide-to-marketing-legal-servicesThu, 02 Jan 2014 08:00:01 +0000https://www.bernersmarketing.com/blog/6-top-tips-for-marketing-your-law-firmLooking ahead to the New Year, what are the five things that you should have at the top of your agenda?https://www.bernersmarketing.com/blog/6-top-tips-for-marketing-your-law-firmThu, 02 Jan 2014 00:00:00 +0000https://www.bernersmarketing.com/blog/harnessing-the-value-in-your-client-information-first-published-in-managing-for-success-november-editionAfter your legal knowledge and experience, your next most valuable intellectual property is your client and contact data. And yet, this is often neglected in the way that it is managed. https://www.bernersmarketing.com/blog/harnessing-the-value-in-your-client-information-first-published-in-managing-for-success-november-editionTue, 22 Oct 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/userfriendly-law-firm-websitesOnce your solicitors’ new website has been designed and built, the challenge is to keep it up to date with fresh legal content which is relevant to your target markets.https://www.bernersmarketing.com/blog/userfriendly-law-firm-websitesSun, 20 Oct 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/step-up-your-law-firm-marketing-before-the-accountants-step-inWhilst the Law Society might condemn the ICAEW’s application to become the approved licensing body for the grant of probate as “flawed,” (Gazette 8 July 2013) we can expect the Institute to press on until they have accomplished their objective. https://www.bernersmarketing.com/blog/step-up-your-law-firm-marketing-before-the-accountants-step-inTue, 08 Oct 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/ebook-the-art-of-great-legal-contentYou may have been drafting exemplary advice notes, contracts and pleadings for many years, but writing for your law firm website, client newsletter or the media requires a different technique.https://www.bernersmarketing.com/blog/ebook-the-art-of-great-legal-contentTue, 08 Oct 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/making-the-most-of-email-newsletters-for-lawyersIf your law firm is planning an email newsletter to promote the expertise of your lawyers, then how can you ensure that you will get the best return on investment?https://www.bernersmarketing.com/blog/making-the-most-of-email-newsletters-for-lawyersTue, 01 Oct 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firm-marketing-tips-prioritise-your-follow-up-callsMost solicitors have very little time available for marketing their legal practice once clients have been serviced, billing done and reading up on the latest legislation has been accomplished.https://www.bernersmarketing.com/blog/law-firm-marketing-tips-prioritise-your-follow-up-callsFri, 20 Sep 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/iba-rate-my-lawyer-first-published-on-the-law-society-gazette-websitePerusing the blurb for the forthcoming IBA conference in Boston, the title of a breakfast seminar caught my eye “Rate my lawyer.com – do public ratings make sense?”https://www.bernersmarketing.com/blog/iba-rate-my-lawyer-first-published-on-the-law-society-gazette-websiteMon, 16 Sep 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/email-marketing-for-lawyers-top-tipsEmail marketing is undoubtedly a powerful tool for a law firm and individual lawyers to use to boost their profilehttps://www.bernersmarketing.com/blog/email-marketing-for-lawyers-top-tipsMon, 16 Sep 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/s-your-website-content-letting-you-downAs a knowledge-based business you have no shiny products to showcase. So a solicitor needs great content on their website in order to illustrate their expertise. https://www.bernersmarketing.com/blog/s-your-website-content-letting-you-downSat, 24 Aug 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/pressed-into-service-how-to-maximise-local-media-coverage-first-published-in-managing-for-success-august-editionLocal papers can be a valuable source of marketing publicity for law firms at little cost. So how can you maximise the chances of exposure for you, your team or your firm? Tim Saunders and Sue Bramall explain...https://www.bernersmarketing.com/blog/pressed-into-service-how-to-maximise-local-media-coverage-first-published-in-managing-for-success-august-editionWed, 24 Jul 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/wonderbras-lads-mags-and-legal-inclusion-all-in-a-good-cause-first-published-on-law-society-gazettein-business-blogTo most people CRM stands for “client relationship marketing” and is a vitally important topic I have written about on a number of times.https://www.bernersmarketing.com/blog/wonderbras-lads-mags-and-legal-inclusion-all-in-a-good-cause-first-published-on-law-society-gazettein-business-blogWed, 19 Jun 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/sniffy-about-marketing-or-management-its-not-enough-to-be-a-good-lawyer-first-published-on-law-society-gazettein-business-blogHaving read a number of pieces recently on diversity and the lack of women and ethnic minorities in senior leadership positions in the legal profession, I keep seeing similar comments about lack of leadership opportunities. https://www.bernersmarketing.com/blog/sniffy-about-marketing-or-management-its-not-enough-to-be-a-good-lawyer-first-published-on-law-society-gazettein-business-blogMon, 10 Jun 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/ppppick-up-a-penguin-changes-to-googles-searchIf you are of the age when a Penguin is synonymous with a chocolate covered biscuit (perfect for picnics and lunch boxes), you may have heard about the Google Penguin update and wondered what this is?https://www.bernersmarketing.com/blog/ppppick-up-a-penguin-changes-to-googles-searchMon, 10 Jun 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/marketing-materials-and-meaningful-value-first-published-on-law-society-gazettein-business-blogReading through Nick Jarrett-Kerr’s article “In the nick of time” in the May edition of Managing for Success (the magazine of the Law Management Section), I spluttered on my tea when I came to section five.https://www.bernersmarketing.com/blog/marketing-materials-and-meaningful-value-first-published-on-law-society-gazettein-business-blogFri, 31 May 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/newsletters-for-law-firms-dont-take-your-clients-for-grantedPut yourself in the shoes of one of your clients.https://www.bernersmarketing.com/blog/newsletters-for-law-firms-dont-take-your-clients-for-grantedThu, 16 May 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/how-smart-is-your-firms-marketing-plan-first-published-on-law-society-gazettein-business-blogI get to see a wide range of solicitor’s marketing plans ranging from the weighty dissertation to the single sheet.https://www.bernersmarketing.com/blog/how-smart-is-your-firms-marketing-plan-first-published-on-law-society-gazettein-business-blogTue, 14 May 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/over-1500-raised-for-breast-cancer-care-and-research-in-the-2013-moonwalkYou could hear everyone’s knees creaking in the Berners Marketing officeMoonwalk group photo today, as we slowly recovered from our half-Moonwalk in London on Saturday night.https://www.bernersmarketing.com/blog/over-1500-raised-for-breast-cancer-care-and-research-in-the-2013-moonwalkMon, 13 May 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/in-pursuit-of-service-excellence-are-there-holes-in-your-client-experience-first-published-in-managing-for-successNobody goes into work intending to do a bad job or provide poor service. https://www.bernersmarketing.com/blog/in-pursuit-of-service-excellence-are-there-holes-in-your-client-experience-first-published-in-managing-for-successWed, 24 Apr 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/law-firm-marketing-essentials-planning-for-growth-first-published-on-law-society-gazettein-business-blogWith increased competition and tough economic conditions set to continue for the foreseeable future, how can you plan for growth in your law firm?https://www.bernersmarketing.com/blog/law-firm-marketing-essentials-planning-for-growth-first-published-on-law-society-gazettein-business-blogWed, 24 Apr 2013 07:00:01 +0000https://www.bernersmarketing.com/blog/email-newsletters-for-solicitors-a-gentle-reminderBelieve it or not, legal services are not uppermost in the minds of your clients very often.https://www.bernersmarketing.com/blog/email-newsletters-for-solicitors-a-gentle-reminderSat, 20 Apr 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/newsletters-for-law-firms-make-or-buyWith many law firm marketing departments tightening budgets, one area to be examined from time to time is client newsletters.https://www.bernersmarketing.com/blog/newsletters-for-law-firms-make-or-buyWed, 10 Apr 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/berners-team-in-training-for-the-moonwalkThe team at Berners Marketing have pledged to put their best foot forward when they join 150,000 walkers for the breast cancer charity Moonwalk on May 11th.https://www.bernersmarketing.com/blog/berners-team-in-training-for-the-moonwalkThu, 04 Apr 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/why-law-firm-websites-take-longer-than-you-expect-first-published-on-law-society-gazettein-business-blogWith a growing percentage of new enquiries arriving via solicitors’ web sites these days, it is undoubtedly a law firm’s most valuable marketing tool.https://www.bernersmarketing.com/blog/why-law-firm-websites-take-longer-than-you-expect-first-published-on-law-society-gazettein-business-blogFri, 08 Mar 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/do-you-need-a-social-media-policyOver the past few months we have been working with a number of clients and social media specialists to develop a model social media policy and a template social media register to help law firms to manage their array of social media.https://www.bernersmarketing.com/blog/do-you-need-a-social-media-policyTue, 05 Mar 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/are-there-holes-in-your-client-experience-first-published-in-the-law-society-gazettein-business-blogWhatever your marketing budget, it is important to ensure that every enquiry is handled efficiently and effectively in order to maximise the proportion which are converted to an instruction.https://www.bernersmarketing.com/blog/are-there-holes-in-your-client-experience-first-published-in-the-law-society-gazettein-business-blogMon, 04 Mar 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/starting-a-law-firm-outsource-the-marketingThere are many reasons for wanting to start your own law firm, ranging from a desire for independence to an ambition to fulfil a certain vision, such as launching a new type of service.https://www.bernersmarketing.com/blog/starting-a-law-firm-outsource-the-marketingFri, 01 Mar 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/email-newsletters-for-solicitors-remind-your-contacts-that-you-can-helpIf you are planning to grow your practice, you need to be out and about making new contacts on a regular basis.https://www.bernersmarketing.com/blog/email-newsletters-for-solicitors-remind-your-contacts-that-you-can-helpWed, 20 Feb 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/how-responsive-is-your-web-site-on-a-mobile-device-first-published-in-internet-newsletters-for-lawyers-march-13How many types of device might you view a website on during the course of your week?https://www.bernersmarketing.com/blog/how-responsive-is-your-web-site-on-a-mobile-device-first-published-in-internet-newsletters-for-lawyers-march-13Mon, 11 Feb 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/starting-a-new-law-firm-marketing-checklistIf you are a solicitor who is thinking of taking the brave step and setting up your own law firm, you may be leaving behind the support of a marketing department.https://www.bernersmarketing.com/blog/starting-a-new-law-firm-marketing-checklistThu, 31 Jan 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/writing-topical-legal-articles-and-contentWriting topical legal articles and content for your firm’s website, blog or newsletter is a great way to raise your professional profile and your firm’s reputation. https://www.bernersmarketing.com/blog/writing-topical-legal-articles-and-contentWed, 30 Jan 2013 08:00:01 +0000https://www.bernersmarketing.com/blog/brand-loyalty-and-the-ski-jacket-owners-club-first-published-on-law-society-gazettein-business-blogI was presenting the results of a mystery shopping campaign, and as commonly happens, the issues of capturing accurate contact details and inadequate follow up were discussed.https://www.bernersmarketing.com/blog/brand-loyalty-and-the-ski-jacket-owners-club-first-published-on-law-society-gazettein-business-blogMon, 28 Jan 2013 08:00:01 +0000https://www.bernersmarketing.com/blog/a-brand-based-on-service-excellence-commands-a-premium-first-published-on-the-law-society-gazette-website-in-business-blogIf you watched the recent series on BBC 2, Inside Claridges, you may have asked yourself how they can possibly charge several thousand pounds for one night of accommodation.https://www.bernersmarketing.com/blog/a-brand-based-on-service-excellence-commands-a-premium-first-published-on-the-law-society-gazette-website-in-business-blogMon, 21 Jan 2013 08:00:01 +0000https://www.bernersmarketing.com/blog/insanely-great-inspiration-from-steve-jobs-the-apple-team-first-published-in-professional-marketing-internationalHaving finally finished reading the weighty Steve Jobs biography* (a present from last Christmas) I could not help thinking that the professions could learn much from his approach. https://www.bernersmarketing.com/blog/insanely-great-inspiration-from-steve-jobs-the-apple-team-first-published-in-professional-marketing-internationalMon, 14 Jan 2013 08:00:01 +0000https://www.bernersmarketing.com/blog/marketing-a-question-of-resources-first-published-on-law-society-gazettein-business-blogMarketing costs are split between external disbursements such as advertising or web design, and time in developing and managing initiatives.https://www.bernersmarketing.com/blog/marketing-a-question-of-resources-first-published-on-law-society-gazettein-business-blogTue, 08 Jan 2013 00:00:00 +0000https://www.bernersmarketing.com/blog/yielding-the-greatest-return-first-published-on-law-society-gazettein-business-blogI had a meeting with a potential client last week and, rightly so, the partners asked me to quantify the expected return on investment to them on costs of a particular marketing activity.https://www.bernersmarketing.com/blog/yielding-the-greatest-return-first-published-on-law-society-gazettein-business-blogFri, 21 Dec 2012 08:00:01 +0000https://www.bernersmarketing.com/blog/legal-news-v-blogs-which-is-best-for-solicitors-web-sites-first-published-in-the-internet-newsletter-for-lawyersKeeping the content on solicitors web sites up to date is essential if you wish to be ranked well by Google. Not only does material need to be fresh, but it needs to be original. https://www.bernersmarketing.com/blog/legal-news-v-blogs-which-is-best-for-solicitors-web-sites-first-published-in-the-internet-newsletter-for-lawyersWed, 31 Oct 2012 07:00:01 +0000https://www.bernersmarketing.com/blog/focus-on-value-proposition-first-published-on-law-society-gazettein-business-blogLaw firm marketing is often seen as the department which does the brochures, the website and runs eventshttps://www.bernersmarketing.com/blog/focus-on-value-proposition-first-published-on-law-society-gazettein-business-blogThu, 04 Oct 2012 07:00:01 +0000https://www.bernersmarketing.com/blog/solicitors-web-sites-need-regular-fresh-legal-contentIf the last news item on a solicitor’s website is several months old, what does that say about the firm in terms of how up-to-date and how modern the team is?https://www.bernersmarketing.com/blog/solicitors-web-sites-need-regular-fresh-legal-contentWed, 03 Oct 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firm-marketing-specialist-to-speak-at-westminster-legal-policy-forumSue Bramall is to speak at the 2013 Keynote Seminar on Growth and Innovation in a liberalised legal services market – technology, skills and new business models.https://www.bernersmarketing.com/blog/law-firm-marketing-specialist-to-speak-at-westminster-legal-policy-forumFri, 28 Sep 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/newsletters-for-law-firms-live-longer-than-emailShould you ditch your printed newsletter for email only?https://www.bernersmarketing.com/blog/newsletters-for-law-firms-live-longer-than-emailThu, 06 Sep 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/rankings-in-legal-directories-and-how-to-improve-themFirst published in Professional Marketing Magazine.https://www.bernersmarketing.com/blog/rankings-in-legal-directories-and-how-to-improve-themTue, 04 Sep 2012 07:00:01 +0000https://www.bernersmarketing.com/blog/solicitors-web-sites-choosing-a-content-management-systemA content management system (CMS) is essential if you wish to be able to add fresh content to your website regularly without paying your web agency to upload it for you.https://www.bernersmarketing.com/blog/solicitors-web-sites-choosing-a-content-management-systemThu, 23 Aug 2012 07:00:01 +0000https://www.bernersmarketing.com/blog/6-top-tips-to-writing-email-newsletters-for-lawyersHow to get the best out of e-newsletter campaigns.https://www.bernersmarketing.com/blog/6-top-tips-to-writing-email-newsletters-for-lawyersThu, 12 Jul 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firm-web-sites-writing-a-good-briefIf your law firm needs a new website, then you need to write a detailed brief to ensure that any web designer fully understands your requirements.https://www.bernersmarketing.com/blog/law-firm-web-sites-writing-a-good-briefFri, 22 Jun 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/legal-content-helps-google-to-find-youLegal content on a solicitor’s website needs to be original and planned to help Google evaluate your expertise in a subject area.https://www.bernersmarketing.com/blog/legal-content-helps-google-to-find-youFri, 08 Jun 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/solicitors-web-sites-need-careful-planningSolicitors’ websites are undoubtedly the most important promotional activity in the marketing tool kit – working on your behalf 24 hours a day around the world.https://www.bernersmarketing.com/blog/solicitors-web-sites-need-careful-planningFri, 18 May 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/poor-marketing-opens-the-doors-for-sharks-first-published-in-law-society-gazette-in-business-blogRegular blog readers may recall the relative who needed a lasting power of attorney, several months ago and was confused by the way prices were quoted.https://www.bernersmarketing.com/blog/poor-marketing-opens-the-doors-for-sharks-first-published-in-law-society-gazette-in-business-blogWed, 09 May 2012 07:00:01 +0000https://www.bernersmarketing.com/blog/how-to-compare-website-proposals-a-guideComparing website proposals can be rather like comparing apples with pears. What questions should you ask and how do you know whether the quotes you receive are directly comparable?https://www.bernersmarketing.com/blog/how-to-compare-website-proposals-a-guideThu, 29 Mar 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/solicitors-email-newsletters-drive-web-trafficEmail newsletters play a valuable role in driving up readership of legal articles which are published on solicitors' websites.https://www.bernersmarketing.com/blog/solicitors-email-newsletters-drive-web-trafficThu, 15 Mar 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/solicitors-web-site-proposals-apples-pears-first-published-in-internet-newsletter-for-lawyersFirst published in Internet Newsletter for Lawyers March/April 2012https://www.bernersmarketing.com/blog/solicitors-web-site-proposals-apples-pears-first-published-in-internet-newsletter-for-lawyersWed, 07 Mar 2012 08:00:01 +0000https://www.bernersmarketing.com/blog/choosing-a-marketing-consultant-for-your-law-firmWith so much happening in the legal market place at the moment, it may be difficult to find the head room to step aside and find some time to do some ‘blue sky thinking’ about the marketing strategy for your law firm.https://www.bernersmarketing.com/blog/choosing-a-marketing-consultant-for-your-law-firmTue, 28 Feb 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/good-legal-content-is-essential-for-solicitors-web-sitesIf you wish to be found via the internet for a particular service, such as employment law or inheritance disputes then your website needs to contain good quality legal content which reflects your expertise in that area.https://www.bernersmarketing.com/blog/good-legal-content-is-essential-for-solicitors-web-sitesMon, 20 Feb 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/getting-your-emarketing-strategy-off-the-ground-first-published-in-bd-in-lawWhilst the media focus is firmly on social media, according to Sue Bramall, director of Berners Marketing, the single most cost-effective marketing tool to emerge in the past few years is clearly email marketing. https://www.bernersmarketing.com/blog/getting-your-emarketing-strategy-off-the-ground-first-published-in-bd-in-lawTue, 07 Feb 2012 05:00:01 +0000https://www.bernersmarketing.com/blog/law-firm-mergers-need-joinedup-thinking-first-published-in-managing-for-successLaw firm mergers come under the spotlight as Sue Bramall features in the latest edition of Managing for Success, from the Law Society Law Management section.https://www.bernersmarketing.com/blog/law-firm-mergers-need-joinedup-thinking-first-published-in-managing-for-successTue, 07 Feb 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/print-versus-digital-deciding-the-format-for-your-law-firms-client-newslettersWhilst many law firms have embraced email marketing and e-newsletters, Sue Bramall argues that there is still a place for printed newsletters for solicitors’ clients.https://www.bernersmarketing.com/blog/print-versus-digital-deciding-the-format-for-your-law-firms-client-newslettersFri, 20 Jan 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/cost-effective-marketing-for-solicitorsBerners Marketings Sue Bramall, contributes to Graham Jarvis' article in the Law Society Gazette.https://www.bernersmarketing.com/blog/cost-effective-marketing-for-solicitorsFri, 06 Jan 2012 00:00:00 +0000https://www.bernersmarketing.com/blog/top-tip-set-your-firms-web-site-as-your-browser-homepageIf you care whether a particular web page is kept up to date, then the simplest way to keep an eye on it is to set it as the home page for your internet browser.https://www.bernersmarketing.com/blog/top-tip-set-your-firms-web-site-as-your-browser-homepageThu, 15 Dec 2011 08:00:01 +0000https://www.bernersmarketing.com/blog/all-above-board-first-published-by-the-law-society-law-management-sectionSue Bramall considers the implications of the Bribery Act from the marketing perspective, and what the act will mean for firms wanting to develop relationships with clients through corporate hospitalityhttps://www.bernersmarketing.com/blog/all-above-board-first-published-by-the-law-society-law-management-sectionMon, 10 Oct 2011 07:00:01 +0000https://www.bernersmarketing.com/blog/berners-marketing-director-named-as-specialist-judge-for-law-society-excellence-awards-ceremonyLegal marketing consultant, Sue Bramall has been named as a specialist judge for the 5th annual Law Society Excellence Awards. https://www.bernersmarketing.com/blog/berners-marketing-director-named-as-specialist-judge-for-law-society-excellence-awards-ceremonySat, 03 Sep 2011 00:00:00 +0000https://www.bernersmarketing.com/blog/10-benefits-of-sending-newsletters-to-your-clientsWhy does your firm need a newsletter?https://www.bernersmarketing.com/blog/10-benefits-of-sending-newsletters-to-your-clientsMon, 15 Aug 2011 00:00:00 +0000https://www.bernersmarketing.com/blog/law-firm-marketing-budgets-not-such-a-black-art-first-published-in-professional-marketing-april-2011Are you in marketing budget limbo-land? Perhaps, you submitted your 2011/12 marketing plan and budget for approval last year, but do not expect to hear what and how much has been approved for at least a month, maybe longer? https://www.bernersmarketing.com/blog/law-firm-marketing-budgets-not-such-a-black-art-first-published-in-professional-marketing-april-2011Thu, 19 May 2011 07:00:01 +0000https://www.bernersmarketing.com/blog/efficiencies-through-outsourcing-the-legal-marketing-functionAs economic uncertainty continues to cast a cloud and the threat of new competition from alternative business structures looms large – Sue Bramall of Berners Marketing considers how else you might achieve marketing efficiencies?https://www.bernersmarketing.com/blog/efficiencies-through-outsourcing-the-legal-marketing-functionTue, 19 Apr 2011 07:00:01 +0000https://www.bernersmarketing.com/blog/making-the-most-of-law-firm-mergersIn the last few days we have seen announcements of two mergers: Noble is merging with Wembley and Watford to create critical mass in the criminal defence market and Weightmans is to merge with Mace and Jones on 1 May.https://www.bernersmarketing.com/blog/making-the-most-of-law-firm-mergersFri, 01 Apr 2011 00:00:00 +0000https://www.bernersmarketing.com/blog/do-law-firms-really-need-a-crm-solution-and-when-do-they-need-it-first-published-in-the-internet-newsletter-for-lawyersCustomer (or Client) relationship management (CRM) is defined as “Information-technology enabled strategy aimed at identifying, targeting, acquiring, and retaining the best mix of customers.https://www.bernersmarketing.com/blog/do-law-firms-really-need-a-crm-solution-and-when-do-they-need-it-first-published-in-the-internet-newsletter-for-lawyersThu, 24 Feb 2011 00:00:00 +0000https://www.bernersmarketing.com/blog/web-sites-for-solicitors-choosing-a-providerA solicitor client called me with an unusual request last year, when he asked me to explain how our web site quotation compared with two others that he had received: “It is like comparing apples with pears – they seem to be written in different languages.”https://www.bernersmarketing.com/blog/web-sites-for-solicitors-choosing-a-providerSat, 29 Jan 2011 08:00:01 +0000https://www.bernersmarketing.com/blog/marketing-budgets-not-such-a-black-artAre you in legal marketing budget limbo-land? Perhaps, you submitted your 2011 marketing budget for approval last year, but do not expect to hear what and how much has been approved for at least a month, maybe longer? https://www.bernersmarketing.com/blog/marketing-budgets-not-such-a-black-artSat, 29 Jan 2011 00:00:00 +0000https://www.bernersmarketing.com/blog/specialised-websites-the-pros-and-cons-article-by-delia-venables-and-published-in-the-internet-newsletter-for-lawyersMost specialised websites relate to a particular work area, usually with a work-related domain name. Instead of a firm trying to cover all its work areas in one website, the task is split up into a number of separate sites with each concentrating on one legal area.https://www.bernersmarketing.com/blog/specialised-websites-the-pros-and-cons-article-by-delia-venables-and-published-in-the-internet-newsletter-for-lawyersWed, 19 Jan 2011 08:00:01 +0000https://www.bernersmarketing.com/blog/digital-photography-royalty-free-v-rights-managed-v-bespoke-first-published-in-the-internet-newsletter-for-lawyers(First published in the Internet Newsletter for Lawyers)https://www.bernersmarketing.com/blog/digital-photography-royalty-free-v-rights-managed-v-bespoke-first-published-in-the-internet-newsletter-for-lawyersSat, 20 Nov 2010 08:00:01 +0000https://www.bernersmarketing.com/blog/why-is-the-word-sales-still-only-whispered-in-the-legal-professionThree articles in the 14th October edition of the Gazette made me wonder why the word “sales” is still rarely used within the profession,https://www.bernersmarketing.com/blog/why-is-the-word-sales-still-only-whispered-in-the-legal-professionTue, 19 Oct 2010 07:00:01 +0000https://www.bernersmarketing.com/blog/a-week-in-the-life-of-a-marketing-directorStart off with a quick planning meeting and spend the morning editing the “Director’s Guide to Divorce”. https://www.bernersmarketing.com/blog/a-week-in-the-life-of-a-marketing-directorThu, 14 Oct 2010 00:00:00 +0000https://www.bernersmarketing.com/blog/directories-love-them-or-loath-themNext Tuesday, 7th September at 8.00am, the 2010 Legal 500 will be published. Reputations and egos will be bolstered or dented and questions will be raised: “why is such-and-such still ranked above us, when we all know that we are better?”https://www.bernersmarketing.com/blog/directories-love-them-or-loath-themThu, 02 Sep 2010 00:00:00 +0000https://www.bernersmarketing.com/blog/online-reviews-part-of-the-new-reputation-management-landscape-for-solicitorsHaving gone to the trouble and expense of obtaining a High Court injunction¸ Scott Eason has succeeded in having allegedly defamatory allegations removed from the Solicitorsfromhell website.https://www.bernersmarketing.com/blog/online-reviews-part-of-the-new-reputation-management-landscape-for-solicitorsWed, 02 Jun 2010 00:00:00 +0000https://www.bernersmarketing.com/blog/quality-and-competence-are-not-the-same-when-providing-legal-adviceArticle published in the Law Society Gazettehttps://www.bernersmarketing.com/blog/quality-and-competence-are-not-the-same-when-providing-legal-adviceThu, 06 May 2010 00:00:00 +0000https://www.bernersmarketing.com/blog/marketing-in-the-community-join-up-and-join-inWith all the debate about referral fees, it is important to recognise that all marketing activities have a cost. Often, rather than hard cash, this is the cost of your time invested in building your personal network.https://www.bernersmarketing.com/blog/marketing-in-the-community-join-up-and-join-inSun, 02 May 2010 00:00:00 +0000https://www.bernersmarketing.com/blog/market-forces-published-in-managing-for-success-feb2010-law-society-law-management-sectionAs firms become acclimatised to doing business in a recession, and the prospect of an upturn becomes more of a reality, how should firms which cut their marketing spend in 2009 look to plan their marketing for 2010?https://www.bernersmarketing.com/blog/market-forces-published-in-managing-for-success-feb2010-law-society-law-management-sectionTue, 02 Mar 2010 08:00:01 +0000https://www.bernersmarketing.com/blog/email-marketing-for-solicitors-how-an-electronic-newsletter-can-maintain-client-care-law-society-gazette-nov-09Realistically, it is not possible to keep in close personal contact with all your past clients.https://www.bernersmarketing.com/blog/email-marketing-for-solicitors-how-an-electronic-newsletter-can-maintain-client-care-law-society-gazette-nov-09Fri, 26 Feb 2010 08:00:01 +0000https://www.bernersmarketing.com/blog/solicitors-must-diversify-and-crosssell-to-boost-profits-law-society-gazettein-business-blogIn the next few weeks, some friends of ours, who are farmers, will be opening a new marina and farm shop on the Trent and Mersey Canal. https://www.bernersmarketing.com/blog/solicitors-must-diversify-and-crosssell-to-boost-profits-law-society-gazettein-business-blogFri, 12 Feb 2010 08:00:01 +0000https://www.bernersmarketing.com/blog/websites-your-most-effective-marketing-tool-lexisnexis-sole-practitioners-siteAfter your database of contacts, your web site is your single most costs effective marketing tool, as it is working for you 24 hours per day and 365 days of the year – wherever your clients may be.https://www.bernersmarketing.com/blog/websites-your-most-effective-marketing-tool-lexisnexis-sole-practitioners-siteThu, 28 Jan 2010 08:00:01 +0000https://www.bernersmarketing.com/blog/recommended-reading-for-marketing-legal-servicesAre you looking for some fresh inspiration to inform your thinking about marketing?https://www.bernersmarketing.com/blog/recommended-reading-for-marketing-legal-servicesThu, 14 Jan 2010 00:00:00 +0000https://www.bernersmarketing.com/blog/medic-malawi-orphanage-adopted-for-2010For the next twelve months, Berners Marketing will be supporting the charity Medic Malawi in its work with the Amao orphanage in the impoverished community of Mtunthama.https://www.bernersmarketing.com/blog/medic-malawi-orphanage-adopted-for-2010Fri, 01 Jan 2010 08:00:01 +0000https://www.bernersmarketing.com/blog/cross-selling-the-rainmakers-notsosecret-weapon-part-three-law-society-gazettein-business-blogContinuing our investigation into the attributes of a good rainmaker, we turn to the area of ’cross-selling', having previously considered the amount of time spent and a targeted approach. https://www.bernersmarketing.com/blog/cross-selling-the-rainmakers-notsosecret-weapon-part-three-law-society-gazettein-business-blogFri, 11 Dec 2009 08:00:01 +0000https://www.bernersmarketing.com/blog/client-satisfaction-measurement-offline-v-online-venables-internet-newsletter-november-2009Client Satisfaction Measurement – Offline v Online (Venables Internet Newsletter - November 2009)https://www.bernersmarketing.com/blog/client-satisfaction-measurement-offline-v-online-venables-internet-newsletter-november-2009Sun, 29 Nov 2009 08:00:01 +0000https://www.bernersmarketing.com/blog/the-dna-of-a-good-rainmaker-and-does-gender-count-part-two-law-society-gazettein-business-blogIn my last blog I looked at ‘amount of time spent’ – the first of several attributes of a good rainmaker as identified in The Women Attorneys and Business Development Study.https://www.bernersmarketing.com/blog/the-dna-of-a-good-rainmaker-and-does-gender-count-part-two-law-society-gazettein-business-blogWed, 18 Nov 2009 00:00:00 +0000https://www.bernersmarketing.com/blog/5-steps-to-improve-deliverability-of-your-emails-guest-article-from-digital-agency-pancentricYazid Boukouira, the friendly voice at the end of phone on the Enabler help-desk at digital agency Pancentric.https://www.bernersmarketing.com/blog/5-steps-to-improve-deliverability-of-your-emails-guest-article-from-digital-agency-pancentricTue, 03 Nov 2009 08:00:01 +0000https://www.bernersmarketing.com/blog/what-makes-a-good-rainmaker-and-does-gender-matter-law-society-gazettein-business-blogPrinceton University defines a rainmaker as an ’executive who is very successful in bringing in business to his company or firm’.https://www.bernersmarketing.com/blog/what-makes-a-good-rainmaker-and-does-gender-matter-law-society-gazettein-business-blogFri, 23 Oct 2009 00:00:00 +0000https://www.bernersmarketing.com/blog/bruce-willis-can-help-you-improve-your-online-image-sort-of-law-society-gazettein-business-blogI went to see the new Bruce Willis movie at the weekend, Surrogate, and it brought to mind two legal marketing topics.https://www.bernersmarketing.com/blog/bruce-willis-can-help-you-improve-your-online-image-sort-of-law-society-gazettein-business-blogWed, 14 Oct 2009 07:00:01 +0000https://www.bernersmarketing.com/blog/are-you-getting-a-good-reception-law-society-gazettein-business-blogMusing on Rupert White’s recent blog about the legal lunch hour, I couldn’t help wondering about the number of examples of poor reception (on the phone or in person) that I have come across among law firms.https://www.bernersmarketing.com/blog/are-you-getting-a-good-reception-law-society-gazettein-business-blogThu, 02 Jul 2009 07:00:01 +0000https://www.bernersmarketing.com/blog/property-marketing-in-a-downturn-law-society-property-in-practice-june-09Robert Louis Stevenson said “Judge each day, not by the harvest you reap, but by the seeds you plant.” https://www.bernersmarketing.com/blog/property-marketing-in-a-downturn-law-society-property-in-practice-june-09Fri, 19 Jun 2009 07:00:01 +0000https://www.bernersmarketing.com/blog/alternative-business-structures-playing-them-at-their-own-game-managing-for-success-january-2009I used to run a training course called “Marketing Yourself and your Firm”.https://www.bernersmarketing.com/blog/alternative-business-structures-playing-them-at-their-own-game-managing-for-success-january-2009Sat, 31 Jan 2009 08:00:01 +0000https://www.bernersmarketing.com/blog/set-yourself-some-smart-business-development-objectivesSummer is a good time to think about your practice area and how you plan to develop it when you get back from your holiday, recharged and full of energy!https://www.bernersmarketing.com/blog/set-yourself-some-smart-business-development-objectivesThu, 26 Jun 2008 00:00:00 +0000https://www.bernersmarketing.com/blog/electronic-marketing-in-the-legal-profession-200708-survey-results-managing-success-april-08Ten years ago the terms E-news, podcast, webinar, search engine or blog did not appear in our vocabulary, never mind a law firm marketing strategy. https://www.bernersmarketing.com/blog/electronic-marketing-in-the-legal-profession-200708-survey-results-managing-success-april-08Tue, 15 Apr 2008 07:00:01 +0000https://www.bernersmarketing.com/blog/information-is-power-psmg-magazine-march-08I have been a fan of Tesco.com since it launched, initially because it made my life easier, removing one tedious task from the weekend chores. https://www.bernersmarketing.com/blog/information-is-power-psmg-magazine-march-08Wed, 12 Mar 2008 07:00:01 +0000https://www.bernersmarketing.com/blog/sector-specialisms-more-than-skin-deep-first-published-in-legal-week-november-07A recent article in Legal Week argued that as all law firms advertise a sector strategy nowadays, sector specialism is no longer a real point of differentiation.https://www.bernersmarketing.com/blog/sector-specialisms-more-than-skin-deep-first-published-in-legal-week-november-07Wed, 07 Nov 2007 00:00:00 +0000https://www.bernersmarketing.com/blog/clear-about-your-competitive-advantage-first-published-in-legal-hub-july-07When was the last time that you considered how your competitors might be approaching your clients and contacts?https://www.bernersmarketing.com/blog/clear-about-your-competitive-advantage-first-published-in-legal-hub-july-07Mon, 09 Jul 2007 00:00:00 +0000https://www.bernersmarketing.com/blog/effective-emarketing-dont-get-blacklisted-with-viagra-managing-for-success-july-07Modern emailing solutions allow you to create, personalise and send branded electronic mailers, invitations and surveys as part of your marketing communications programme. https://www.bernersmarketing.com/blog/effective-emarketing-dont-get-blacklisted-with-viagra-managing-for-success-july-07Thu, 05 Jul 2007 00:00:00 +0000https://www.bernersmarketing.com/blog/is-email-marketing-working-for-you-first-published-in-legal-weekIn this article first published by Legal Week in July 2007, Sue Bramall discusses the benefits of email marketing and how to make it work for you.https://www.bernersmarketing.com/blog/is-email-marketing-working-for-you-first-published-in-legal-weekThu, 05 Jul 2007 00:00:00 +0000https://www.bernersmarketing.com/blog/it-is-never-too-early-to-start-rainmaking-first-published-in-legal-weekSue Bramall looks at the attributes of successful rainmakers.https://www.bernersmarketing.com/blog/it-is-never-too-early-to-start-rainmaking-first-published-in-legal-weekSun, 20 May 2007 00:00:00 +0000https://www.bernersmarketing.com/blog/invest-in-your-brand-a-vital-asset-first-published-in-managing-for-successFinding the time and resources for any sort of marketing can be a challenge for many small and medium-sized legal practices, and the issue of brand development and brand management is often a low priority.https://www.bernersmarketing.com/blog/invest-in-your-brand-a-vital-asset-first-published-in-managing-for-successTue, 10 Oct 2006 00:00:00 +0000https://www.bernersmarketing.com/blog/berners-marketing-md-wins-recognition-for-voluntary-workManaging director Sue Bramall has won the 2006 Jaguar Award for Arts & Business Adviser of the Year.https://www.bernersmarketing.com/blog/berners-marketing-md-wins-recognition-for-voluntary-workThu, 18 May 2006 00:00:00 +0000