Legal Marketing Resources


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Great Legal Content

With more new clients coming to solicitors via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise.

Legal content library

Each month we publish a mix of fresh, topical and evergreen content across a range of legal practice areas that could be delivered straight to your inbox ready for you to use.

Maximise the benefit from legal marketing articles

Our list of tips and recommendations from the Berners Marketing team and our clients will help you to maximise the benefit from your legal marketing articles and blogs.

Law Firm Marketing Editorial Style Guide

Developed specifically for the legal profession and based on style guides by The Telegraph, The Economist, the BBC, and incorporating best practice from the Plain English Campaign.

Law firm marketing audit (DIY)

Wondering whether your firm might benefit from outsourcing its marketing activities? A useful first step is to evaluate what you currently do well and where you might need some help.

Law firm marketing toolkit - rebranding checklist

Whether your firm is undergoing a full rebrand or simply refreshing its logo, our handy checklist will streamline planning your rebrand strategy.

Lawyer success stories

Case studies and success stories are undoubtedly the most effective way for lawyers to demonstrate their expertise and their ability to help clients in real life situations.

Online profiles for lawyers

Your lawyers’ profiles are possibly the most important pages on your website and are certainly among the most viewed pages.

Ghostwriting and editing for lawyers

Showcasing your legal expertise via your website is one of the most effective ways to promote your services, but is something many firms and lawyers struggle to find the time to do.

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