Using marketing know how to improve your knowledge team’s visibility
Hélène Russell, legal knowledge and learning specialist, recently interviewed Sue Bramall for KM Insight, part of the ARK Group.
Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Society)
Given that none of us feel old, should we segment our target market by age? And if so, is it necessary to adapt our marketing for older clients?
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