Outsourced marketing for law firms
The principle behind outsourcing any aspect of your business is that it is not always practical or cost-effective for an organisation to do everything itself. By outsourcing non-core activities, such as support services, senior management can focus on the business of law more effectively and profitably. Marketing is one such non-core activity for many law firms.
Click the image above to request an outsourced marketing brochure
When talking to law firm managing partners about outsourced marketing, they are often surprised to find that this is an option for law firms of any size.
Law firms have been successfully outsourcing their marketing support to Berners Marketing since 2004. The key benefit is that marketing happens regardless of how busy your legal team is.
Advantages of outsourced marketing for law firms
There are numerous advantages for any law firm that is not big enough to justify a full-service marketing department:
•Frees fee-earners to focus on face-to-face business development
•Practice manager can focus on finance, IT and HR
•Scale up (or down) with no employment commitment
•You control the budget
•Save on property costs
•Save on recruitment costs
•Access to best practice techniques and templates
•Efficient systematic approach
•No re-inventing the wheel
•Latest opportunities evaluated for you
•Access to an experienced team with the full marketing skillset
•Stability, as turnover of junior marketing staff in law firms is often high
•Flexibility to change focus of marketing activities
•Benefit from skills transfer
•Your digital marketing is always up to date
•Leading marketing software included in service
•Tried and tested marketing technology provided
•No time-consuming procurement exercises for fee-earners.
How we work
We are very flexible and work with law firms in a variety of ways:
Total outsourcing – the full monty
For some of our clients, Berners Marketing is the marketing department. We typically report directly to the managing partner or a marketing committee and operate as an extension of the support team, working closely with the practice management.
We provide the UK or European support to a growing number of law firms based outside the UK.
Pick ‘n’ mix – an extension of your team
Alternatively, where firms have limited internal resource we can support your marketing manager with:
•specialist services; or
•additional support for a major project, such as a merger.
For a confidential discussion
To discuss your marketing requirements in confidence, call us and ask to speak with Sue Bramall.
You might also find it useful to complete our DIY law firm marketing audit