Berners Marketing

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Outsourced marketing for law firms

The principle behind outsourcing any aspect of your business is that it is not always practical or cost-effective for an organisation to do everything itself. By outsourcing non-core activities, such as support services, senior management can focus on the business of law more effectively and profitably. Marketing is one such non-core activity for many law firms.

  

Click the image above to request an outsourced marketing brochure

When talking to law firm managing partners about outsourced marketing, they are often surprised to find that this is an option for law firms of any size.

Law firms have been successfully outsourcing their marketing support to Berners Marketing since 2004. The key benefit is that marketing happens regardless of how busy your legal team is.

Advantages of outsourced marketing for law firms

There are numerous advantages for any law firm that is not big enough to justify a full-service marketing department:

Financial

•Frees fee-earners to focus on face-to-face business development

•Practice manager can focus on finance, IT and HR

•Scale up (or down) with no employment commitment

•You control the budget

•Save on property costs

•Save on recruitment costs

Market leadership

•Access to best practice techniques and templates

•Efficient systematic approach

•No re-inventing the wheel

•Latest opportunities evaluated for you

•Online resources

Human resources

•Access to an experienced team with the full marketing skillset

•Stability, as turnover of junior marketing staff in law firms is often high

•Flexibility to change focus of marketing activities

•Training included

•Benefit from skills transfer

Technology

•Your digital marketing is always up to date

•Leading marketing software included in service

•Tried and tested marketing technology provided

•No time-consuming procurement exercises for fee-earners.

How we work

We are very flexible and work with law firms in a variety of ways:

Total outsourcing – the full monty

For some of our clients, Berners Marketing is the marketing department. We typically report directly to the managing partner or a marketing committee and operate as an extension of the support team, working closely with the practice management.

We provide the UK or European support to a growing number of law firms based outside the UK.

Pick ‘n’ mix – an extension of your team

Alternatively, where firms have limited internal resource we can support your marketing manager with:

•specialist services; or

•additional support for a major project, such as a merger.

For a confidential discussion

To discuss your marketing requirements in confidence, call us and ask to speak with Sue Bramall.

You might also find it useful to complete our DIY law firm marketing audit

 

Outsourced marketing

Could your firm benefit? Click here for a copy of our brochure outlining how several firms have benefited from outsourcing their marketing to our team.

Law firm marketing audit

Our DIY marketing audit will provide you with a quick and easy way to see where you firm's strengths and weaknesses lie.

Law firm case studies

Click here to receive a copy of our latest case studies, demonstrating how outsourced marketing can work in practice for a law firm

Contact us

London
T +44 (0) 207 305 7182

Eccleshall
T +44 (0) 1785 859 995

 
E info@bernersmarketing.com

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