Berners Marketing


Marketing strategy and planning for solicitors

With so many changes taking place within the legal market place, few firms can rest on their laurels when it comes to business development.

Clear strategic objectives and a concise business development and marketing plan will ensure that you direct your firm’s resources to maximum effect.

In the UK, Lexcel accredited firms need to develop and maintain a marketing plan which includes measurable objectives for the next twelve months, clearly allocated responsibility and procedures for a six-monthly review.

How we can help

We assist firms with their market planning and strategy in a number of ways, including:

  • a health check on current marketing plans and activities;
  • devising new plans for the firm, a practice group, sector group or new service launch;
  • budgeting and marketing cost reviews;
  • research including:

For a confidential and informal discussion, without obligation, please call us or email

A fly-fisher’s guide to marketing legal services

Having met a number of fly-fishing lawyers and legal marketers this year, I got to thinking of the parallels between fly-fishing and successful business development.

In pursuit of service excellence – are there holes in your client experience?

Everyone makes mistakes, technology fails, deadlines are missed and accidents occur from time to time. It is what you do about this that makes the difference. As George Bernard Shaw said “Success does not consist in never making mistakes, but in never making the same one a second time.”

Contact us

T +44 (0) 207 305 7182

T +44 (0) 1785 859 995


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