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Email marketing for solicitors and law firms

Many of our clients are reaping considerable benefits from embracing email marketing. Whilst there is still a place for printed newsletters in the communications strategy, particularly for private clients, email marketing can reduce print quantities and therefore the costs of print, postage and fulfilment.

E-news is more environmentally friendly and yields additional benefits:

  • speed – it is possible to produce an e-bulletin within a couple of hours if there is a hot topic;
  • frequency – you can resend if there has been a low open-rate;
  • interaction – you can drive traffic to web pages via links, attach downloads, create forms and questionnaires;
  • information – you obtain detailed statistics and information regarding the recipients; and
  • feedback – is almost instant, enabling you to cleanse your database and adjust content.

Depending on your resources, we can train a member of your team to use the software or we can create and manage campaigns on your behalf.

To request a demonstration

The best way to appreciate how email marketing can work for you is to have a demonstration. We can do this online, all you need is access to the internet, and a cup of coffee.

For a confidential and informal discussion, without obligation, please call us or email info@bernersmarketing.com.

Guide to email marketing

This booklet provides a concise ‘executive’ guide for the busy professional who wants to make the most of email marketing.

How to build an effective email list

In this guide we explain the practical step-by-step approach to help you achieve a quality email database, in accordance with data protection regulations.

Great Legal Content

With more new clients coming to solicitors via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise.

Contact us

London
T +44 (0) 207 305 7182

Eccleshall
T +44 (0) 1785 859 995

 
E info@bernersmarketing.com

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