Streets Ahead (first published in Property in Practice by The Law Society)
6th July, 2018
As times are tough in the conveyancing market, Sue Bramall shares her 12 steps to success for a law firm that wants to stand out from the competition and win clients.
The RICS UK Residential Market Survey for March 2018 confirmed that demand for housing was continuing to slip, a problem which is compounded by the lack of fresh stock coming on to the market so that “average stock levels on estate agents’ books remain within a whisker of an all-time low”. Their chief economist, Simon Rubinsohn, concluded that: ‘The latest RICS results provide little encouragement that the fall in housing market activity is likely to be reversed any time soon.’
In a flat market, there is a shift of buying power to the customer who will shop around more in regard to service as well as price and vote with their feet. While millennials expect everything to be done online, gone are the days when solicitors could rely on client loyalty from one generation to another for all of a family’s legal needs.
With such grim prospects ahead, how can your firm ensure that it maintains its share of a dwindling market?
Law firm marketing expert Sue Bramall urges conveyancers to take time to dust off their marketing plans to ensure that they outperform their competitors in the tough times.