Legal content from Berners Marketing takes the pressure off fee earners
26th March, 2019
Asking lawyers to find the time to research and write articles for a blog is not always a good use of their time.
Especially when they could be using that time to look after their clients and develop personal relationships with potential prospects.
The Berners Marketing team has been working closely with WBW Solicitors, providing bespoke monthly content to populate the news section of their website.
Working together with the in-house marketing team, articles are planned to fit around target SEO terms as well as local and national topics. The articles can be personalised to the fee earners and geographic location of the firm, which is all helpful in delivering good search engine results.
Content is crucial for the success of our website and SEO. Lawyers don’t always have the time to prepare articles due to demanding workloads. Working with Berners takes the pressure off the fee earners and allows them to focus on their clients. You offer such a simple and professional package that really makes a difference.
Emma Baker, Marketing Manager at WBW Solicitors