SAS Daniels Solicitors reap the rewards of launching their client e-newsletter
15th June 2010
After just hours of a newsletter being sent, a client booked an appointment to discuss their shareholder agreement.
Within an hour of sending their first e-newsletter to clients, Cheshire law firm SAS Daniels had received an enquiry from a contact who was not aware of their debt recovery services and had been using an external collection agency. Within hours of their second client email newsletter hitting desks a recipient had made an appointment to come in and discuss a shareholder agreement.
'We had previously sent out a printed newsletter to our clients and contacts but taking into consideration our firm’s CSR policy and the hours it took to produce and send out, we realised we needed to switch to using email marketing.
The Enabler system is easy to use and allows us to not only send newsletters but also seminar invites, employment updates and e-briefs. The report facility enables us to see who has read the e-newsletter and which articles have been most popular. The feedback from our clients and contacts has been extremely positive. Sue and her team are in regular contact with us to make sure that we’re happy with the system and are always available to give advice or help with problems'
Shelley Evans, Marketing Consultant
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