CBMI launch Global Brand Protection Service

CBMI has long been recognised for its expertise in product liability, working with some of the world’s leading brands. Originating in California, the firm has developed across Europe and Asia and most recently opened its ninth office in Beijing, China.


Alongside product liability issues, many leading consumer brands are facing daily attacks on their brands, with significant growth in the problem of counterfeiting.

To aid clients with this, the firm brought together a world-wide team of IP & IT experts to launch their Brand Protection & Anti-counterfeiting service.

CBMI has U.S. marketing support based in California, but needed a resource to work with the 3 European offices (Munich, Stuttgart Böblingen) and the three Asian offices (Beijing, Hong Kong, Singapore).

Berners Marketing provided comprehensive support to the European and Asian teams, including:

  • brand development
  • full suite of marketing materials
  • implementation of a CRM system
  • launch of an e-newsletter
  • media relations

What the client says...

Tim Smith, Managing Partner at CBMI International had wonderful things to say:

'Sue Bramall and the Berners team are just terrific. We went from having no focused, organised international, multi-language marketing plan to having one top-notch, successful programme in only six months.'

Tim Smith, Managing Partner at CBMI International.

For more information on outsourcing your marketing to us or our legal content service, contact us on 01785 859 995 or email info@bernersmarketing.com.

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