News & views
01Mar '23
Generating profits from a subscription business while you sleep
How can you profit from a subscription business? Drawing on her own experience of building the Berners Legal Content Library subscription service, Sue highlights the importance of improving the effectiveness of business processes in order to handle growth.
- Team
- Time management
- Marketing plans
- Marketing strategy
- Knowledge management
- IDAHO workflow
- Lawyer marketing
10Jan '23
Salesforce CRM upgrade for legal content marketing experts
Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.
- Contact data
- Knowledge management
- Law firm marketing
- Legal content
- Team
- Time management
04Nov '22
A day in the life: providing legal marketing content to law firms
Managing director Sue Bramall recently featured in the magazine March 8, where she shared a typical working day.
- Legal content
- Team
- Time management
09Apr '21
Law firm marketing plans - Firmwide v Practice v Sector v Client?
How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?
- Diversity & inclusion
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Legal market research
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
30Nov '20
Lawyer marketing – what skills do you need?
Having been working in professional services for a few decades, I can remember the days when lawyers and accountants would declaim “I didn’t train to become an account/solicitor to have to do marketing or sales.”
- Time management
- E-marketing
- Lawyer marketing
26Oct '20
Like Le Tour de France - law firm marketing is a team sport
This year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …
- International
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Marketing plans
- Marketing strategy
- Team
- Time management
17Jul '20
Podcast: Law firm marketing to clients during the coronavirus pandemic
In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.
- Content strategy
- Contact data
- Law Consultancy Network
- Law firm marketing
- Legal newsletters
- Marketing plans
- Time management
- Marketing strategy
- Team
05Jun '20
Covid-19 remote team management made easy with IDAHO software
Our IDAHO content workflow software has been an invaluable tool for remote team management during the coronavirus pandemic.
- Content strategy
- IDAHO workflow
- Team
- Time management
31Aug '16
Time management for solicitors and marketing
One of the difficulties of modern life is finding time in our busy schedules. In this article, Sue Bramall shares her advice on how solicitors can manage their time effectively and find more to devote to business development.
- Content strategy
- Law firm marketing
- Marketing strategy
- Time management