News & views
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
28Aug '23
Sharing the lessons of the Luqmani Thompson law firm rebrand
Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing budgets
- Marketing plans
- Marketing strategy
- Photography
- Team
- Time management
02Jul '23
Pricing transparency regulations - are you up to date?
The Law Society has produced updated guidance on compliance with the SRA's pricing transparency rules:
- Team
- Legal content
- Lawyer marketing
- Law firm websites
29May '23
Climate change and the perils of greenwashing for law firm marketing teams
The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.
- Law firm marketing
- Law firm websites
- Content strategy
- Legal content
- Team
01Mar '23
Generating profits from a subscription business while you sleep
How can you profit from a subscription business? Drawing on her own experience of building the Berners Legal Content Library subscription service, Sue highlights the importance of improving the effectiveness of business processes in order to handle growth.
- Team
- Time management
- Marketing plans
- Marketing strategy
- Knowledge management
- IDAHO workflow
- Lawyer marketing
27Feb '23
The SRA confirms approach to fines and publishing decisions on disciplinary decisions
The SRA has published its approach to publishing information on disciplinary decisions and how long they will remain on the public record.
- Law firm marketing
- Team
10Jan '23
Salesforce CRM upgrade for legal content marketing experts
Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.
- Contact data
- Knowledge management
- Law firm marketing
- Legal content
- Team
- Time management
12Dec '22
Christmas wishes and our holiday opening hours
Merry Christmas and Happy New Year from all of us at Berners Marketing. We hope you enjoy the festive season and have a restful holiday.
- Team
04Nov '22
A day in the life: providing legal marketing content to law firms
Managing director Sue Bramall recently featured in the magazine March 8, where she shared a typical working day.
- Legal content
- Team
- Time management