News & views
26Oct '20
Like Le Tour de France - law firm marketing is a team sport
This year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …
- International
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Marketing plans
- Marketing strategy
- Team
- Time management
30Sep '20
A many-layered approach to legal content writing (and cake)
Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge Network.
- Content strategy
- Legal content
- Law firm marketing
- Marketing strategy
- Legal writing tips
22Sep '20
Practising the art of great legal content writing
With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?
- Content strategy
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips
17Jul '20
Podcast: Law firm marketing to clients during the coronavirus pandemic
In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.
- Content strategy
- Contact data
- Law Consultancy Network
- Law firm marketing
- Legal newsletters
- Marketing plans
- Time management
- Marketing strategy
- Team
05Feb '20
How easy is it for clients with a disability to access your services? (first published in the Solicitor's Journal)
In her article first published in the Solicitor's Journal, Sue Bramall makes recommendations on how law firms can improve access to information for clients who have a disability.
- Diversity
- Law firm websites
- Marketing plans
- Law firm marketing
- Legal market research
- Marketing strategy
- Legal awards (UK)
24Jan '20
Which law firm marketing consultant is right for you?
A search on Google for ‘Law firm marketing consultant’ yields 77.8 million results – that is a lot of choice. Adding ‘UK’ does not help narrow things down – in fact the results increase to 125 million as Google had already established that you were probably in the UK.
- Law firm marketing
- Legal awards (UK)
- Marketing strategy
28Oct '19
Benefits of a law firm marketing audit - download our DIY template
Time for a marketing audit? As we head into 2020, it is a good time to look back on the accomplishments of the past twelve months to take stock of progress in regard to your law firm’s marketing activity.
- Marketing strategy
- Law firm marketing
- Legal awards (UK)
13Feb '19
Managing marketing – hot potato or high performance team? Part 5 (first published in Managing for Success by the Law Society)
In the final part of the series written for the Law Society Law Management Section, Sue Bramall cautions against wasting resources and urges law firms to make the most of the limited time and budget reserved for marketing legal services.
- Law firm marketing
- Marketing plans
- Marketing strategy
28Jan '19
Managing marketing – hot potato or high performance team? Part 4 (first published in Managing for Success by the Law Society)
In part 4 of a 5 part series written for the Law Society Law Management Section, Sue Bramall stresses you should properly manage and train your law firm’s marketing team, so they are fully equipped to do their job to the best of their ability.
- Law firm marketing
- Marketing plans
- Marketing strategy