News & views
12Nov '21
Is diversity & inclusion more than skin deep in your firm’s brand?
Sue Bramall explains why commitment to diversity and inclusion must be embedded within a law firm’s culture and championed by staff at all levels.
- Diversity & inclusion
- Law firm marketing
- Law firm websites
- Marketing plans
- Marketing strategy
30Sep '21
Launch of our law firm marketing toolkit - rebranding checklist
Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Law firm websites
- Marketing plans
- Marketing strategy
29Sep '21
Five ways to fine tune your legal copywriting
Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.
- Content strategy
- Internet search results
- Law firm websites
- Legal content
- Legal writing tips
- Marketing strategy
25Jun '21
Could ‘design thinking’ take legal content marketing to a new level?
Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.
- AI & big data
- Content strategy
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips
13May '21
Hungary Legal Fest 2021: Is the UK a good model for legal marketing?
On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona.
- International
- Marketing strategy
- Marketing budgets
- Law firm marketing
09Apr '21
Law firm marketing plans - Firmwide v Practice v Sector v Client?
How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?
- Diversity & inclusion
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Legal market research
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
19Mar '21
Is law firm marketing necessary if you have strong internal referrals?
Think law firm marketing is unnecessary because you should have strong internal referrals? Sue Bramall looks at the key drivers of internal referrals and explains why trust and understanding are key to unlocking the potential
- Law Consultancy Network
- Law firm marketing
- Marketing plans
- Marketing strategy
20Nov '20
Does ‘perfection paralysis’ hinder lawyer marketing?
Do you have a case of ‘perfection paralysis’? Our latest blog outlines 10 ways to prevent your marketing and business development ideas getting stuck.
- Law firm marketing
- Marketing plans
- Marketing strategy
- E-marketing
- Lawyer marketing
26Oct '20
Like Le Tour de France - law firm marketing is a team sport
This year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …
- International
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Marketing plans
- Marketing strategy
- Team
- Time management