News & views

Free checklist on how to maximise publicity around new lawyer recruits

Download our free checklist to ensure that when a new solicitor comes into a firm, all publicity opportunities are maximised and they can hit the ground running in terms of their online profile.

Law firm marketing
Legal content
Team
Marketing plans
Content strategy
Law firm start-ups
Marketing strategy
Law firm websites
Photography
Lawyer marketing

Does your law firm marketing team have a digital housekeeping plan?

Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?

E-marketing
GDPR
Knowledge management
Law Consultancy Network
Law firm marketing
Law firm start-ups
Law firm websites
Lawyer marketing
Marketing budgets
Marketing plans
Marketing strategy
Time management

30Jan '25

Winning ways - How to win an award (First published in Managing for Success)

Who doesn’t love an award? But drafting entry submissions is time consuming, so how can you ensure that you stand the best chance of success? Sue Bramall has participated in several panels to judge awards for law firm marketing, and she shares her top 7 tips.

International
Knowledge management
Law Consultancy Network
Law firm marketing
Lawyer marketing
Legal market research
Legal awards (UK)
Marketing plans
Marketing strategy

09Jul '24

How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)

The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.

International
Knowledge management
Law Consultancy Network
Lawyer marketing
Law firm websites
Law firm start-ups
Law firm marketing
Legal awards (UK)
Legal newsletters
Marketing plans
Marketing strategy
Team

04Oct '23

Measure for measure (First published in Managing for Success - updated 2023)

Knowing which marketing activities work best is key to efficient business development activity for law firms.

Marketing strategy
Marketing plans

28Aug '23

Sharing the lessons of the Luqmani Thompson law firm rebrand

Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.

Law Consultancy Network
Law firm marketing
Law firm websites
Lawyer marketing
Legal content
Marketing budgets
Marketing plans
Marketing strategy
Photography
Team
Time management

13Aug '23

20 ways to maximise the benefit from legal marketing blogs – free download

The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.

Content strategy
E-marketing
Internet search results
Law firm marketing
Law firm websites
Lawyer marketing
Legal content
Marketing plans
Marketing strategy

01Mar '23

Generating profits from a subscription business while you sleep

How can you profit from a subscription business? Drawing on her own experience of building the Berners Legal Content Library subscription service, Sue highlights the importance of improving the effectiveness of business processes in order to handle growth.

Team
Time management
Marketing plans
Marketing strategy
Knowledge management
IDAHO workflow
Lawyer marketing

12Nov '21

Is diversity & inclusion more than skin deep in your law firm’s brand?

Sue Bramall explains why commitment to diversity and inclusion must be embedded within a law firm’s culture and championed by staff at all levels.

Diversity & inclusion
Law firm marketing
Law firm websites
Marketing plans
Marketing strategy