News & views
15Aug '22
Time to cancel the phrase ‘dumbing down’ and focus on clarity in legal content writing
Legal marketing expert Sue Bramall explains why the expression 'dumbing down' is inappropriate today.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Legal content
- Legal writing tips
08Jul '22
Is law firm marketing guilty of ageism?
The Centre for Ageing Better has published a guide to support organisations in communicating about ageing and older age.
- Editorial Style Guides
- Diversity & inclusion
- Law firm marketing
- Legal content
- Law firm websites
- Lawyer marketing
- Legal writing tips
- Photography
20Jun '22
Changing language in family law (and a marketing checklist) for no-fault divorce
With the new law which introduces no-fault divorce comes a new set of jargon for family lawyers.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
12May '22
NHS ‘inclusive language’ content style guide useful for law firm marketing
NHS ‘inclusive language’ content style guide useful for law firm marketing especially for personal injury and private client services.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
29Sep '21
Five ways to fine tune your legal copywriting
Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.
- Content strategy
- Internet search results
- Law firm websites
- Legal content
- Legal writing tips
- Marketing strategy
21Sep '21
Tech lawyers can learn from Microsoft as it wipes non-inclusive language
A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.
- Diversity & inclusion
- Editorial Style Guides
- Knowledge management
- Law firm marketing
- Legal content
- Legal writing tips
05Aug '21
The Diversity Style Guide, by Rachele Kanigel
The Diversity Style Guide, by Rachele Kanigel, aims to help journalists and other media professionals ‘cover a complex, multicultural world with accuracy, authority and sensitivity’
- Book review
- Diversity & inclusion
- Editorial Style Guides
- Legal writing tips
02Jul '21
In brief – what your legal copywriter needs to know
Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.
- Content strategy
- Internet search results
- Knowledge management
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Legal writing tips
25Jun '21
Could ‘design thinking’ take legal content marketing to a new level?
Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.
- AI & big data
- Content strategy
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips