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02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

05Feb '21

How to find and choose the right legal copywriter

What should you look for in a good legal copywriter and how do you find and select one to work with?

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Marketing plans
  • Legal writing tips

22Jan '21

A formula for writing legal content on case law

Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.

  • Content strategy
  • Law firm marketing
  • Legal newsletters
  • Legal content
  • Law firm websites
  • Knowledge management
  • Legal writing tips

09Oct '20

Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for

Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

17Jul '20

Podcast: Law firm marketing to clients during the coronavirus pandemic

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.

  • Content strategy
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  • Law Consultancy Network
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25Jun '20

Legal content writing: in-house or outsource?

A planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

08Apr '20

Samaritans publish guide on writing about suicide and self harm

While it might be a rare occurrence to have to write about suicide or self harm in the context of law firm marketing, it is important to be extremely careful.

  • Content strategy
  • Diversity
  • Legal content
  • Legal newsletters
  • Legal writing tips
  • Editorial Style Guides

12Mar '20

Legal copywriting and a focus on disability

The Solicitors’ Regulation Authority (SRA) has turned its focus onto the need for law firms to improve access for clients and to ensure that information about accessibility is communicated in a helpful way on law firm websites.

  • Content strategy
  • Diversity
  • Legal content
  • Legal newsletters
  • Legal writing tips
  • Editorial Style Guides

14Jan '19

Mind your language – respect for people living with dementia

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia.

  • Legal writing tips
  • Content strategy
  • Legal content
  • Diversity
  • Legal newsletters
  • Editorial Style Guides

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