News & views
22Sep '20
Practising the art of great legal content writing
With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?
- Content strategy
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips
06Jul '20
Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?
If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.
- Content strategy
- Knowledge management
- Law firm websites
- Law firm marketing
- Legal content
- Marketing budgets
25Jun '20
Legal content writing: in-house or outsource?
A planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.
- Content strategy
- Internet search results
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Legal writing tips
08Apr '20
Samaritans publish guide on writing about suicide and self harm
While it might be a rare occurrence to have to write about suicide or self harm in the context of law firm marketing, it is important to be extremely careful.
- Content strategy
- Diversity
- Legal content
- Legal newsletters
- Legal writing tips
19Mar '20
COVID-19 – Law firm marketing checklist and resources – 18 March 2020
We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.
- Content strategy
- GDPR
- E-marketing
- Knowledge management
- International
- Law firm marketing
- Law firm websites
- Legal content
- Marketing plans
19Mar '20
Coronavirus - statements from legal regulators and key legal organisations
We have collated a list of the key coronavirus advice pages related to the main legal practice areas.
- E-marketing
- Content strategy
- GDPR
- International
- Law firm marketing
- Law firm websites
- Legal content
- Marketing plans
12Mar '20
Legal copywriting and a focus on disability
The Solicitors’ Regulation Authority (SRA) has turned its focus onto the need for law firms to improve access for clients and to ensure that information about accessibility is communicated in a helpful way on law firm websites.
- Content strategy
- Diversity
- Legal content
- Legal newsletters
- Legal writing tips
26Feb '20
2020 Employment law facts & figures cards now available
Our handy employment law facts & figures cards are now available!
- Employment law
- Legal content
11Oct '19
Berners Marketing celebrates 15 years, from 2004 to 2019
To celebrate 15 years of working with law firms, we are giving you the chance to win a (38cm model) J-Class yacht and, if you are in England or Wales, a year’s supply of free legal articles from our Legal Content Library.
- Team
- Legal content