News & views
04Aug '22
20 ways to maximise the benefit from legal marketing blogs – free download
The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.
- Content strategy
- E-marketing
- Internet search results
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing plans
- Marketing strategy
30Jun '22
Time to cancel the phrase ‘dumbing down’ and focus on clarity in legal content writing
Legal marketing expert Sue Bramall explains why the expression 'dumbing down' is inappropriate today.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Legal content
- Legal writing tips
27May '22
Is law firm marketing guilty of ageism?
The Centre for Ageing Better has published a guide to support organisations in communicating about ageing and older age.
- Editorial Style Guides
- Diversity & inclusion
- Law firm marketing
- Legal content
- Law firm websites
- Lawyer marketing
- Legal writing tips
- Photography
22Apr '22
Salesforce CRM upgrade for legal content marketing experts
Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.
- Contact data
- Knowledge management
- Law firm marketing
- Legal content
- Team
- Time management
21Mar '22
Changing language in family law (and a marketing checklist) for no-fault divorce
With the new law which introduces no-fault divorce comes a new set of jargon for family lawyers.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
01Mar '22
2022 Employment law facts & figures cards now available
Our handy employment law facts & figures cards are now available!
- Employment law
- Legal content
28Feb '22
NHS ‘inclusive language’ content style guide useful for law firm marketing
NHS ‘inclusive language’ content style guide useful for law firm marketing especially for personal injury and private client services.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
19Jan '22
Dickens or Hemingway? What style is your legal copywriting?
Who do you write like? Do you try and emulate an author that you admire when drafting legal content for your law firm’s website or newsletters? Are you aiming for a distinctive and original voice in your legal copywriting?
- Legal content
- Team
29Sep '21
Five ways to fine tune your legal copywriting
Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.
- Content strategy
- Internet search results
- Law firm websites
- Legal content
- Legal writing tips
- Marketing strategy