News & views

Types

  • All
  • News
  • Articles
  • Events

19Jan '22

Dickens or Hemingway? What style is your legal copywriting?

Who do you write like? Do you try and emulate an author that you admire when drafting legal content for your law firm’s website or newsletters? Are you aiming for a distinctive and original voice in your legal copywriting?

  • Legal content
  • Team

29Sep '21

Five ways to fine tune your legal copywriting

Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.

  • Content strategy
  • Internet search results
  • Law firm websites
  • Legal content
  • Legal writing tips
  • Marketing strategy

21Sep '21

Tech lawyers can learn from Microsoft as it wipes non-inclusive language

A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.

  • Diversity & inclusion
  • Editorial Style Guides
  • Knowledge management
  • Law firm marketing
  • Legal content
  • Legal writing tips

02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

23Feb '21

2021 Employment law facts & figures cards now available

Our handy employment law facts & figures cards are now available!

  • Employment law
  • Legal content

19Feb '21

Updates to our Legal Marketing Editorial Style Guide for content writers

We have made some changes and updates to the Berners Legal Marketing Editorial Style Guide.

  • Editorial Style Guides
  • Legal content
  • Legal writing tips

05Feb '21

How to find and choose the right legal copywriter

What should you look for in a good legal copywriter and how do you find and select one to work with?

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Marketing plans
  • Legal writing tips

22Jan '21

A formula for writing legal content on case law

Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.

  • Content strategy
  • Law firm marketing
  • Legal newsletters
  • Legal content
  • Law firm websites
  • Knowledge management
  • Legal writing tips

Get in touch ...

We are always happy to have an informal chat. As a member of the Law Consultancy Network, if we cannot help you we may be able to introduce you to a specialist who can.

Contact
Tell us your communication preferences