News & views
23Feb '21
2021 Employment law facts & figures cards now available
Our handy employment law facts & figures cards are now available!
- Employment law
- Legal content
19Feb '21
Updates to our Legal Marketing Editorial Style Guide for content writers
We have made some changes and updates to the Berners Legal Marketing Editorial Style Guide.
- Editorial Style Guides
- Legal content
- Legal writing tips
05Feb '21
How to find and choose the right legal copywriter
What should you look for in a good legal copywriter and how do you find and select one to work with?
- Content strategy
- Internet search results
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Marketing plans
- Legal writing tips
22Jan '21
A formula for writing legal content on case law
Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.
- Content strategy
- Law firm marketing
- Legal newsletters
- Legal content
- Law firm websites
- Knowledge management
- Legal writing tips
14Jan '21
Are you unsure when writing about race and ethnicity?
A Law Society guide to use of language regarding race and ethnicity in legal writing.
- Diversity
- Law firm marketing
- Legal content
- Legal writing tips
- Editorial Style Guides
09Oct '20
Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for
Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.
- Content strategy
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Legal writing tips
30Sep '20
A many-layered approach to legal content writing (and cake)
Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge Network.
- Content strategy
- Legal content
- Law firm marketing
- Marketing strategy
- Legal writing tips
22Sep '20
Practising the art of great legal content writing
With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?
- Content strategy
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips
06Jul '20
Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?
If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.
- Content strategy
- Knowledge management
- Law firm websites
- Law firm marketing
- Legal content
- Marketing budgets