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06Jun '24

Five ways to fine tune your legal copywriting

Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.

  • Content strategy
  • Internet search results
  • Law firm websites
  • Legal content
  • Legal writing tips
  • Marketing strategy

14Jan '24

Chat GPT and generative AI: eight questions the ICO recommend you should ask

The ICO is warning that ChatGPT carries with it a range of concerning legal issues,

  • AI & big data
  • Legal content
  • Law firm marketing

07Nov '23

ASA warns of misleading advertising to older people

The Advertising Standards Authority has warned against misleading advertising to older people.

  • Law firm marketing
  • Legal content
  • Content strategy
  • Diversity & inclusion

28Aug '23

Sharing the lessons of the Luqmani Thompson law firm rebrand

Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.

  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Lawyer marketing
  • Legal content
  • Marketing budgets
  • Marketing plans
  • Marketing strategy
  • Photography
  • Team
  • Time management

13Aug '23

20 ways to maximise the benefit from legal marketing blogs – free download

The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.

  • Content strategy
  • E-marketing
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Lawyer marketing
  • Legal content
  • Marketing plans
  • Marketing strategy

02Jul '23

Pricing transparency regulations - are you up to date?

The Law Society has produced updated guidance on compliance with the SRA's pricing transparency rules:

  • Team
  • Legal content
  • Lawyer marketing
  • Law firm websites

29May '23

Climate change and the perils of greenwashing for law firm marketing teams

The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.

  • Law firm marketing
  • Law firm websites
  • Content strategy
  • Legal content
  • Team

10Jan '23

Salesforce CRM upgrade for legal content marketing experts

Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.

  • Contact data
  • Knowledge management
  • Law firm marketing
  • Legal content
  • Team
  • Time management

04Nov '22

A day in the life: providing legal marketing content to law firms

Managing director Sue Bramall recently featured in the magazine March 8, where she shared a typical working day.

  • Legal content
  • Team
  • Time management

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