News & views

19Jan '22

Dickens or Hemingway? What style is your legal copywriting?

Who do you write like? Do you try and emulate an author that you admire when drafting legal content for your law firm’s website or newsletters? Are you aiming for a distinctive and original voice in your legal copywriting?

Legal content
Team

29Sep '21

Five ways to fine tune your legal copywriting

Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.

Content strategy
Internet search results
Law firm websites
Legal content
Legal writing tips
Marketing strategy

21Sep '21

Tech lawyers can learn from Microsoft as it wipes non-inclusive language

A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.

Diversity & inclusion
Editorial Style Guides
Knowledge management
Law firm marketing
Legal content
Legal writing tips

02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

Content strategy
Internet search results
Knowledge management
Law firm marketing
Law firm websites
Legal content
Legal newsletters
Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.