News & views

Free checklist on how to maximise publicity around new lawyer recruits

Download our free checklist to ensure that when a new solicitor comes into a firm, all publicity opportunities are maximised and they can hit the ground running in terms of their online profile.

Law firm marketing
Legal content
Team
Marketing plans
Content strategy
Law firm start-ups
Marketing strategy
Law firm websites
Photography
Lawyer marketing

'Find and replace' these family law acronyms

The excessive use of acronyms can be ‘a significant impediment to communication’ and rarely enhance the reader experience. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.

Content strategy
Law firm marketing
Legal content
Legal writing tips
Legal newsletters

06Jun '24

Five ways to fine tune your legal copywriting

Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.

Content strategy
Internet search results
Law firm websites
Legal content
Legal writing tips
Marketing strategy

14Jan '24

Chat GPT and generative AI: eight questions the ICO recommend you should ask

The ICO is warning that ChatGPT carries with it a range of concerning legal issues,

AI & big data
Legal content
Law firm marketing

07Nov '23

ASA warns of misleading advertising to older people

The Advertising Standards Authority has warned against misleading advertising to older people.

Law firm marketing
Legal content
Content strategy
Diversity & inclusion

28Aug '23

Sharing the lessons of the Luqmani Thompson law firm rebrand

Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.

Law Consultancy Network
Law firm marketing
Law firm websites
Lawyer marketing
Legal content
Marketing budgets
Marketing plans
Marketing strategy
Photography
Team
Time management

13Aug '23

20 ways to maximise the benefit from legal marketing blogs – free download

The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.

Content strategy
E-marketing
Internet search results
Law firm marketing
Law firm websites
Lawyer marketing
Legal content
Marketing plans
Marketing strategy

02Jul '23

Pricing transparency regulations - are you up to date?

The Law Society has produced updated guidance on compliance with the SRA's pricing transparency rules:

Team
Legal content
Lawyer marketing
Law firm websites

29May '23

Climate change and the perils of greenwashing for law firm marketing teams

The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.

Law firm marketing
Law firm websites
Content strategy
Legal content
Team