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02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

05Feb '21

How to find and choose the right legal copywriter

What should you look for in a good legal copywriter and how do you find and select one to work with?

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Marketing plans
  • Legal writing tips

22Jan '21

A formula for writing legal content on case law

Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.

  • Content strategy
  • Law firm marketing
  • Legal newsletters
  • Legal content
  • Law firm websites
  • Knowledge management
  • Legal writing tips

26Oct '20

Like Le Tour de France - law firm marketing is a team sport

This year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …

  • International
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Marketing plans
  • Marketing strategy
  • Team
  • Time management

09Oct '20

Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for

Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

22Sep '20

Practising the art of great legal content writing

With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

06Jul '20

Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?

If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.

  • Content strategy
  • Knowledge management
  • Law firm websites
  • Law firm marketing
  • Legal content
  • Marketing budgets

25Jun '20

Legal content writing: in-house or outsource?

A planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

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