News & views

Types

  • All
  • News
  • Articles
  • Events

14Feb '24

Does your law firm marketing team have a digital housekeeping plan?

Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?

  • E-marketing
  • GDPR
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm start-ups
  • Law firm websites
  • Lawyer marketing
  • Marketing budgets
  • Marketing plans
  • Marketing strategy
  • Time management

14Jan '24

Chat GPT and generative AI: eight questions the ICO recommend you should ask

The ICO is warning that ChatGPT carries with it a range of concerning legal issues,

  • AI & big data
  • Legal content
  • Law firm marketing

07Nov '23

ASA warns of misleading advertising to older people

The Advertising Standards Authority has warned against misleading advertising to older people.

  • Law firm marketing
  • Legal content
  • Content strategy
  • Diversity & inclusion

30Oct '23

Could your firm be liable for a complaint from an individuals who is not a client?

Legal Ombudsmen Scheme Rules do not state that the complainant must be a firm’s client.

  • Law firm marketing
  • Marketing strategy

23Oct '23

Food for Thought at The Law Society Future of Work Conference 2023

Sue Bramall joined Emma Egerton-Jones to host a session on “Your firm, Your Brand” at the Law Society Future of Work Conference 2023, Thursday 19 October 2023, in London.

  • Law firm marketing
  • Lawyer marketing

15Sep '23

Sending bulk emails? The ICO issues new guidance with words of warning

Are you sending out bulk emails to clients or prospects? If so, you should proceed with caution and take note of the ICO’s new guidance.

  • AI & big data
  • Contact data
  • GDPR
  • Law firm marketing
  • Legal newsletters
  • Lawyer marketing

28Aug '23

Sharing the lessons of the Luqmani Thompson law firm rebrand

Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.

  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Lawyer marketing
  • Legal content
  • Marketing budgets
  • Marketing plans
  • Marketing strategy
  • Photography
  • Team
  • Time management

13Aug '23

20 ways to maximise the benefit from legal marketing blogs – free download

The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.

  • Content strategy
  • E-marketing
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Lawyer marketing
  • Legal content
  • Marketing plans
  • Marketing strategy

29May '23

Climate change and the perils of greenwashing for law firm marketing teams

The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.

  • Law firm marketing
  • Law firm websites
  • Content strategy
  • Legal content
  • Team

Get in touch ...

We are always happy to have an informal chat. As a member of the Law Consultancy Network, if we cannot help you we may be able to introduce you to a specialist who can.

Contact
Tell us your communication preferences