News & views
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
14Feb '24
Does your law firm marketing team have a digital housekeeping plan?
Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?
- E-marketing
- GDPR
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm start-ups
- Law firm websites
- Lawyer marketing
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
14Jan '24
Chat GPT and generative AI: eight questions the ICO recommend you should ask
The ICO is warning that ChatGPT carries with it a range of concerning legal issues,
- AI & big data
- Legal content
- Law firm marketing
07Nov '23
ASA warns of misleading advertising to older people
The Advertising Standards Authority has warned against misleading advertising to older people.
- Law firm marketing
- Legal content
- Content strategy
- Diversity & inclusion
30Oct '23
Could your firm be liable for a complaint from an individuals who is not a client?
Legal Ombudsmen Scheme Rules do not state that the complainant must be a firm’s client.
- Law firm marketing
- Marketing strategy
23Oct '23
Food for Thought at The Law Society Future of Work Conference 2023
Sue Bramall joined Emma Egerton-Jones to host a session on “Your firm, Your Brand” at the Law Society Future of Work Conference 2023, Thursday 19 October 2023, in London.
- Law firm marketing
- Lawyer marketing
15Sep '23
Sending bulk emails? The ICO issues new guidance with words of warning
Are you sending out bulk emails to clients or prospects? If so, you should proceed with caution and take note of the ICO’s new guidance.
- AI & big data
- Contact data
- GDPR
- Law firm marketing
- Legal newsletters
- Lawyer marketing
28Aug '23
Sharing the lessons of the Luqmani Thompson law firm rebrand
Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing budgets
- Marketing plans
- Marketing strategy
- Photography
- Team
- Time management
13Aug '23
20 ways to maximise the benefit from legal marketing blogs – free download
The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.
- Content strategy
- E-marketing
- Internet search results
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing plans
- Marketing strategy