News & views

Types

  • All
  • News
  • Articles
  • Events

26Oct '20

Like Le Tour de France - law firm marketing is a team sport

This year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …

  • International
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Marketing plans
  • Marketing strategy
  • Team
  • Time management

09Oct '20

Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for

Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

30Sep '20

A many-layered approach to legal content writing (and cake)

Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge Network.

  • Content strategy
  • Legal content
  • Law firm marketing
  • Marketing strategy
  • Legal writing tips

22Sep '20

Practising the art of great legal content writing

With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

17Jul '20

Podcast: Law firm marketing to clients during the coronavirus pandemic

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.

  • Content strategy
  • Contact data
  • Law Consultancy Network
  • Law firm marketing
  • Legal newsletters
  • Marketing plans
  • Time management
  • Marketing strategy
  • Team

06Jul '20

Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?

If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.

  • Content strategy
  • Knowledge management
  • Law firm websites
  • Law firm marketing
  • Legal content
  • Marketing budgets

25Jun '20

Legal content writing: in-house or outsource?

A planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

19Mar '20

COVID-19 – Law firm marketing checklist and resources – 18 March 2020

We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.

  • Content strategy
  • GDPR
  • E-marketing
  • Knowledge management
  • International
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing plans

19Mar '20

Coronavirus - statements from legal regulators and key legal organisations

We have collated a list of the key coronavirus advice pages related to the main legal practice areas.

  • E-marketing
  • Content strategy
  • GDPR
  • International
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing plans

Get in touch ...

We are always happy to have an informal chat. As a member of the Law Consultancy Network, if we cannot help you we may be able to introduce you to a specialist who can.

Contact
Tell us your communication preferences