News & views

ASA warns of misleading advertising to older people

The Advertising Standards Authority has warned against misleading advertising to older people.

Law firm marketing
Legal content
Content strategy
Diversity & inclusion

Could your firm be liable for a complaint from an individuals who is not a client?

Legal Ombudsmen Scheme Rules do not state that the complainant must be a firm’s client.

Law firm marketing
Marketing strategy

Sending bulk emails? The ICO issues new guidance with words of warning

Are you sending out bulk emails to clients or prospects? If so, you should proceed with caution and take note of the ICO’s new guidance.

AI & big data
Contact data
GDPR
Law firm marketing
Legal newsletters
Lawyer marketing

Sharing the lessons of the Luqmani Thompson law firm rebrand

Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.

Law Consultancy Network
Law firm marketing
Law firm websites
Lawyer marketing
Legal content
Marketing budgets
Marketing plans
Marketing strategy
Photography
Team
Time management

13Aug '23

20 ways to maximise the benefit from legal marketing blogs – free download

The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.

Content strategy
E-marketing
Internet search results
Law firm marketing
Law firm websites
Lawyer marketing
Legal content
Marketing plans
Marketing strategy

02Jul '23

Chat GPT and generative AI: eight questions the ICO recommend you should ask

The ICO is warning that ChatGPT carries with it a range of concerning legal issues,

AI & big data
Legal content
Law firm marketing

29May '23

Climate change and the perils of greenwashing for law firm marketing teams

The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.

Law firm marketing
Law firm websites
Content strategy
Legal content
Team

27Feb '23

The SRA confirms approach to fines and publishing decisions on disciplinary decisions

The SRA has published its approach to publishing information on disciplinary decisions and how long they will remain on the public record.

Law firm marketing
Team

10Jan '23

Salesforce CRM upgrade for legal content marketing experts

Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.

Contact data
Knowledge management
Law firm marketing
Legal content
Team
Time management