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05Feb '21

How to find and choose the right legal copywriter

What should you look for in a good legal copywriter and how do you find and select one to work with?

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Marketing plans
  • Legal writing tips

22Jan '21

A formula for writing legal content on case law

Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.

  • Content strategy
  • Law firm marketing
  • Legal newsletters
  • Legal content
  • Law firm websites
  • Knowledge management
  • Legal writing tips

14Jan '21

Are you unsure when writing about race and ethnicity?

A Law Society guide to use of language regarding race and ethnicity in legal writing.

  • Diversity
  • Law firm marketing
  • Legal content
  • Legal writing tips
  • Editorial Style Guides

22Dec '20

UK Legal Marketing Awards to Enter in 2021

Is your legal marketing team looking for some recognition for the great work that your law firm has been doing over the past year? You may want to consider whether you stand a chance of winning a legal award.

  • Legal awards (UK)
  • Law firm marketing
  • Lawyer marketing

20Nov '20

Does ‘perfection paralysis’ hinder lawyer marketing?

Do you have a case of ‘perfection paralysis’? Our latest blog outlines 10 ways to prevent your marketing and business development ideas getting stuck.

  • Law firm marketing
  • Marketing plans
  • Marketing strategy
  • E-marketing
  • Lawyer marketing

26Oct '20

Like Le Tour de France - law firm marketing is a team sport

This year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …

  • International
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Marketing plans
  • Marketing strategy
  • Team
  • Time management

09Oct '20

Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for

Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

30Sep '20

A many-layered approach to legal content writing (and cake)

Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge Network.

  • Content strategy
  • Legal content
  • Law firm marketing
  • Marketing strategy
  • Legal writing tips

22Sep '20

Practising the art of great legal content writing

With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

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