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06Jul '20

Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?

If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.

  • Content strategy
  • Knowledge management
  • Law firm websites
  • Law firm marketing
  • Legal content
  • Marketing budgets

25Jun '20

Legal content writing: in-house or outsource?

A planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

19Mar '20

COVID-19 – Law firm marketing checklist and resources – 18 March 2020

We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.

  • Content strategy
  • GDPR
  • E-marketing
  • Knowledge management
  • International
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing plans

19Mar '20

Coronavirus - statements from legal regulators and key legal organisations

We have collated a list of the key coronavirus advice pages related to the main legal practice areas.

  • E-marketing
  • Content strategy
  • GDPR
  • International
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing plans

05Feb '20

How easy is it for clients with a disability to access your services? (first published in the Solicitor's Journal)

In her article first published in the Solicitor's Journal, Sue Bramall makes recommendations on how law firms can improve access to information for clients who have a disability.

  • Diversity
  • Law firm websites
  • Marketing plans
  • Law firm marketing
  • Legal market research
  • Marketing strategy
  • Legal marketing awards (UK)

24Jan '20

Which law firm marketing consultant is right for you?

A search on Google for ‘Law firm marketing consultant’ yields 77.8 million results – that is a lot of choice.  Adding ‘UK’ does not help narrow things down – in fact the results increase to 125 million as Google had already established that you were probably in the UK.

  • Law firm marketing
  • Legal marketing awards (UK)
  • Marketing strategy

03Jan '20

UK law firm marketing awards calendar 2020

Are you looking for some recognition for the great work that your team has been doing? The team at Berners Marketing have compiled a list of the legal awards taking place in 2020 that we consider to be bona fide.

  • Law firm marketing

28Oct '19

Benefits of a law firm marketing audit - download our DIY template

Time for a marketing audit? As we head into 2020, it is a good time to look back on the accomplishments of the past twelve months to take stock of progress in regard to your law firm’s marketing activity.

  • Marketing strategy
  • Law firm marketing
  • Legal marketing awards (UK)

16Sep '19

It’s personal – the human side of law firm marketing (first published in the Solicitor’s Journal)

Talk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development.

  • Law firm marketing

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