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22Sep '20

Practising the art of great legal content writing

With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

17Jul '20

Podcast: Law firm marketing to clients during the coronavirus pandemic

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.

  • Content strategy
  • Contact data
  • Law Consultancy Network
  • Law firm marketing
  • Legal newsletters
  • Marketing plans
  • Time management
  • Marketing strategy
  • Team

06Jul '20

Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?

If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.

  • Content strategy
  • Knowledge management
  • Law firm websites
  • Law firm marketing
  • Legal content
  • Marketing budgets

25Jun '20

Legal content writing: in-house or outsource?

A planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

19Mar '20

COVID-19 – Law firm marketing checklist and resources – 18 March 2020

We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.

  • Content strategy
  • GDPR
  • E-marketing
  • Knowledge management
  • International
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing plans

19Mar '20

Coronavirus - statements from legal regulators and key legal organisations

We have collated a list of the key coronavirus advice pages related to the main legal practice areas.

  • E-marketing
  • Content strategy
  • GDPR
  • International
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing plans

05Feb '20

How easy is it for clients with a disability to access your services? (first published in the Solicitor's Journal)

In her article first published in the Solicitor's Journal, Sue Bramall makes recommendations on how law firms can improve access to information for clients who have a disability.

  • Diversity
  • Law firm websites
  • Marketing plans
  • Law firm marketing
  • Legal market research
  • Marketing strategy
  • Legal marketing awards (UK)

24Jan '20

Which law firm marketing consultant is right for you?

A search on Google for ‘Law firm marketing consultant’ yields 77.8 million results – that is a lot of choice.  Adding ‘UK’ does not help narrow things down – in fact the results increase to 125 million as Google had already established that you were probably in the UK.

  • Law firm marketing
  • Legal marketing awards (UK)
  • Marketing strategy

03Jan '20

UK law firm marketing awards calendar 2020

Are you looking for some recognition for the great work that your team has been doing? The team at Berners Marketing have compiled a list of the legal awards taking place in 2020 that we consider to be bona fide.

  • Law firm marketing

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