News & views
28Feb '25
Does your law firm marketing team have a digital housekeeping plan?
Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?
- E-marketing
- GDPR
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm start-ups
- Law firm websites
- Lawyer marketing
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
30Jan '25
Winning ways - How to win an award (First published in Managing for Success)
Who doesn’t love an award? But drafting entry submissions is time consuming, so how can you ensure that you stand the best chance of success? Sue Bramall has participated in several panels to judge awards for law firm marketing, and she shares her top 7 tips.
- International
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Lawyer marketing
- Legal market research
- Legal awards (UK)
- Marketing plans
- Marketing strategy
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
28Aug '23
Sharing the lessons of the Luqmani Thompson law firm rebrand
Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing budgets
- Marketing plans
- Marketing strategy
- Photography
- Team
- Time management
30Nov '21
Dip into VISTA: the Autumn 2021 Collection from the Law Consultancy Network
The Autumn edition of VISTA from the Law Consultancy Network is available to read online.
- Law Consultancy Network
30Sep '21
Launch of our law firm marketing toolkit - rebranding checklist
Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Law firm websites
- Marketing plans
- Marketing strategy
25Jun '21
Could ‘design thinking’ take legal content marketing to a new level?
Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.
- AI & big data
- Content strategy
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips
09Apr '21
Law firm marketing plans - Firmwide v Practice v Sector v Client?
How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?
- Diversity & inclusion
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Legal market research
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
19Mar '21
Is law firm marketing necessary if you have strong internal referrals?
Think law firm marketing is unnecessary because you should have strong internal referrals? Sue Bramall looks at the key drivers of internal referrals and explains why trust and understanding are key to unlocking the potential
- Law Consultancy Network
- Law firm marketing
- Marketing plans
- Marketing strategy