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22Apr '22

Salesforce CRM upgrade for legal content marketing experts

Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.

  • Contact data
  • Knowledge management
  • Law firm marketing
  • Legal content
  • Team
  • Time management

30Sep '21

Launch of our law firm marketing toolkit - rebranding checklist

Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.

  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm mergers
  • Law firm start-ups
  • Law firm websites
  • Marketing plans
  • Marketing strategy

21Sep '21

Tech lawyers can learn from Microsoft as it wipes non-inclusive language

A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.

  • Diversity & inclusion
  • Editorial Style Guides
  • Knowledge management
  • Law firm marketing
  • Legal content
  • Legal writing tips

02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

09Apr '21

Law firm marketing plans - Firmwide v Practice v Sector v Client?

How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?

  • Diversity & inclusion
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm mergers
  • Law firm start-ups
  • Legal market research
  • Marketing budgets
  • Marketing plans
  • Marketing strategy
  • Time management

22Jan '21

A formula for writing legal content on case law

Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.

  • Content strategy
  • Law firm marketing
  • Legal newsletters
  • Legal content
  • Law firm websites
  • Knowledge management
  • Legal writing tips

06Jul '20

Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?

If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.

  • Content strategy
  • Knowledge management
  • Law firm websites
  • Law firm marketing
  • Legal content
  • Marketing budgets

19Mar '20

COVID-19 – Law firm marketing checklist and resources – 18 March 2020

We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.

  • Content strategy
  • GDPR
  • E-marketing
  • Knowledge management
  • International
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing plans

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