News & views

Types

  • All
  • News
  • Articles
  • Events

04Aug '22

20 ways to maximise the benefit from legal marketing blogs – free download

The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.

  • Content strategy
  • E-marketing
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Lawyer marketing
  • Legal content
  • Marketing plans
  • Marketing strategy

29Sep '21

Five ways to fine tune your legal copywriting

Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.

  • Content strategy
  • Internet search results
  • Law firm websites
  • Legal content
  • Legal writing tips
  • Marketing strategy

02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

05Feb '21

How to find and choose the right legal copywriter

What should you look for in a good legal copywriter and how do you find and select one to work with?

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Marketing plans
  • Legal writing tips

25Jun '20

Legal content writing: in-house or outsource?

A planned approach to your legal content writing is key to ensuring that your law firm website performs well in internet search results.

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

15Jan '18

Out of this world: how far reaching is your communications strategy for 2018?

Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.

  • Law firm websites
  • Content strategy
  • Law firm marketing
  • Legal content
  • Marketing strategy
  • Legal writing tips
  • Internet search results

20Jul '17

Strategic legal content? Or just a space filler? (first published in LawTalk, the newsletter of the New Zealand Law Society)

Producing regular legal content to is essential to keeping your firm’s website current and in the limelight. However, is your content serving a purpose, or is it just there to fill space?

  • Content strategy
  • Legal content
  • Legal writing tips
  • Internet search results

19Jun '17

Crunch time: Artificial intelligence and objective analysis

The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses.'

  • Legal market research
  • AI & big data
  • Internet search results

06Feb '17

A website for sore eyes (first published in Managing for Success)

If you're looking to relaunch your firm's website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales.

  • Internet search results
  • Law firm websites

Get in touch ...

We are always happy to have an informal chat. As a member of the Law Consultancy Network, if we cannot help you we may be able to introduce you to a specialist who can.

Contact
Tell us your communication preferences