News & views
30Jan '25
Winning ways - How to win an award (First published in Managing for Success)
Who doesn’t love an award? But drafting entry submissions is time consuming, so how can you ensure that you stand the best chance of success? Sue Bramall has participated in several panels to judge awards for law firm marketing, and she shares her top 7 tips.
- International
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Lawyer marketing
- Legal market research
- Legal awards (UK)
- Marketing plans
- Marketing strategy
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
13May '21
Hungary Legal Fest 2021: Is the UK a good model for legal marketing?
On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona.
- International
- Marketing strategy
- Marketing budgets
- Law firm marketing
26Oct '20
Like Le Tour de France - law firm marketing is a team sport
This year, Sue Bramall got to follow the whole Tour de France and saw the Brit, Tao Geoghegan Hart, win the Giro d'Italia from her armchair. In this (not-too-serious) blog, she draws parallels between law firm marketing and the team approach in the cycling grand tours …
- International
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Marketing plans
- Marketing strategy
- Team
- Time management
19Mar '20
COVID-19 – Law firm marketing checklist and resources – 18 March 2020
We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.
- Content strategy
- GDPR
- E-marketing
- Knowledge management
- International
- Law firm marketing
- Law firm websites
- Legal content
- Marketing plans
19Mar '20
Coronavirus - statements from legal regulators and key legal organisations
We have collated a list of the key coronavirus advice pages related to the main legal practice areas.
- E-marketing
- Content strategy
- GDPR
- International
- Law firm marketing
- Law firm websites
- Legal content
- Marketing plans
10Oct '16
Postcard from Poland (First published on the Law Society Gazette website)
Following her trip to Poland to attend the European Association of Lawyers annual conference, Sue Bramall explores how lawyers who can combine hi-tech skills with foreign languages will enjoy a competitive advantage in a global connected marketplace.
- International
- Marketing strategy
18Aug '16
Sue Bramall to present at European Association of Lawyers’ annual conference
Berners Marketing director, Sue Bramall, will be travelling to Lodz in Poland to present at the European Association of Lawyers’ conference on Friday 2 September 2016.
- International
26Oct '15
International marketing for law firms on the agenda at the 11th annual Polish-German Legal Forum
On 21 November, law firm marketing consultant Sue Bramall will be travelling to Wroclaw in Poland, where she will be speaking at the 11th Polish-German Legal Forum conference.
- International