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30Jun '22

Time to cancel the phrase ‘dumbing down’ and focus on clarity in legal content writing

Legal marketing expert Sue Bramall explains why the expression 'dumbing down' is inappropriate today.

  • Content strategy
  • Diversity & inclusion
  • Editorial Style Guides
  • Law firm marketing
  • Legal content
  • Legal writing tips

27May '22

Is law firm marketing guilty of ageism?

The Centre for Ageing Better has published a guide to support organisations in communicating about ageing and older age.

  • Editorial Style Guides
  • Diversity & inclusion
  • Law firm marketing
  • Legal content
  • Law firm websites
  • Lawyer marketing
  • Legal writing tips
  • Photography

21Mar '22

Changing language in family law (and a marketing checklist) for no-fault divorce

With the new law which introduces no-fault divorce comes a new set of jargon for family lawyers.

  • Content strategy
  • Diversity & inclusion
  • Editorial Style Guides
  • Law firm marketing
  • Law firm websites
  • Lawyer marketing
  • Legal content
  • Legal newsletters
  • Legal writing tips

28Feb '22

NHS ‘inclusive language’ content style guide useful for law firm marketing

NHS ‘inclusive language’ content style guide useful for law firm marketing especially for personal injury and private client services.

  • Content strategy
  • Diversity & inclusion
  • Editorial Style Guides
  • Law firm marketing
  • Law firm websites
  • Lawyer marketing
  • Legal content
  • Legal newsletters
  • Legal writing tips

17Jan '22

Is anxiety ignored within law firm marketing? (first published by The Law Society)

A look at the impact anxiety has within law firm marketing, and what you can do to support both employees and clients.

  • Diversity & inclusion
  • Law firm marketing
  • Lawyer marketing

12Nov '21

Is diversity & inclusion more than skin deep in your law firm’s brand?

Sue Bramall explains why commitment to diversity and inclusion must be embedded within a law firm’s culture and championed by staff at all levels.

  • Diversity & inclusion
  • Law firm marketing
  • Law firm websites
  • Marketing plans
  • Marketing strategy

21Sep '21

Tech lawyers can learn from Microsoft as it wipes non-inclusive language

A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.

  • Diversity & inclusion
  • Editorial Style Guides
  • Knowledge management
  • Law firm marketing
  • Legal content
  • Legal writing tips

05Aug '21

The Diversity Style Guide, by Rachele Kanigel

The Diversity Style Guide, by Rachele Kanigel, aims to help journalists and other media professionals ‘cover a complex, multicultural world with accuracy, authority and sensitivity’

  • Book review
  • Diversity & inclusion
  • Editorial Style Guides
  • Legal writing tips

11Jun '21

Gender neutrality in language and legal content writing

A guide on how to draft legal documents that are both legally effective and gender neutral.

  • Content strategy
  • Diversity & inclusion
  • Law firm marketing
  • Legal writing tips

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