News & views
07Nov '23
ASA warns of misleading advertising to older people
The Advertising Standards Authority has warned against misleading advertising to older people.
- Law firm marketing
- Legal content
- Content strategy
- Diversity & inclusion
13Aug '23
20 ways to maximise the benefit from legal marketing blogs – free download
The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.
- Content strategy
- E-marketing
- Internet search results
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing plans
- Marketing strategy
29May '23
Climate change and the perils of greenwashing for law firm marketing teams
The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.
- Law firm marketing
- Law firm websites
- Content strategy
- Legal content
- Team
15Aug '22
Time to cancel the phrase ‘dumbing down’ and focus on clarity in legal content writing
Legal marketing expert Sue Bramall explains why the expression 'dumbing down' is inappropriate today.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Legal content
- Legal writing tips
20Jun '22
Changing language in family law (and a marketing checklist) for no-fault divorce
With the new law which introduces no-fault divorce comes a new set of jargon for family lawyers.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
12May '22
NHS ‘inclusive language’ content style guide useful for law firm marketing
NHS ‘inclusive language’ content style guide useful for law firm marketing especially for personal injury and private client services.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
29Sep '21
Five ways to fine tune your legal copywriting
Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.
- Content strategy
- Internet search results
- Law firm websites
- Legal content
- Legal writing tips
- Marketing strategy
02Jul '21
In brief – what your legal copywriter needs to know
Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.
- Content strategy
- Internet search results
- Knowledge management
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Legal writing tips
25Jun '21
Could ‘design thinking’ take legal content marketing to a new level?
Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.
- AI & big data
- Content strategy
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips