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02Jul '21

In brief – what your legal copywriter needs to know

Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.

  • Content strategy
  • Internet search results
  • Knowledge management
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

11Jun '21

Gender neutrality in language and legal content writing

A guide on how to draft legal documents that are both legally effective and gender neutral.

  • Content strategy
  • Diversity
  • Law firm marketing
  • Legal writing tips

05Feb '21

How to find and choose the right legal copywriter

What should you look for in a good legal copywriter and how do you find and select one to work with?

  • Content strategy
  • Internet search results
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Marketing plans
  • Legal writing tips

22Jan '21

A formula for writing legal content on case law

Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.

  • Content strategy
  • Law firm marketing
  • Legal newsletters
  • Legal content
  • Law firm websites
  • Knowledge management
  • Legal writing tips

09Oct '20

Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for

Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Legal newsletters
  • Legal writing tips

30Sep '20

A many-layered approach to legal content writing (and cake)

Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge Network.

  • Content strategy
  • Legal content
  • Law firm marketing
  • Marketing strategy
  • Legal writing tips

22Sep '20

Practising the art of great legal content writing

With more and more business coming to law firms via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise, both now and in the future. But how can you ensure that your legal content writing makes you stand out from the crowd as an expert in your field of law?

  • Content strategy
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

17Jul '20

Podcast: Law firm marketing to clients during the coronavirus pandemic

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.

  • Content strategy
  • Contact data
  • Law Consultancy Network
  • Law firm marketing
  • Legal newsletters
  • Marketing plans
  • Time management
  • Marketing strategy
  • Team

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