News & views
02May '25
Free checklist on how to maximise publicity around new lawyer recruits
Download our free checklist to ensure that when a new solicitor comes into a firm, all publicity opportunities are maximised and they can hit the ground running in terms of their online profile.
- Law firm marketing
- Legal content
- Team
- Marketing plans
- Content strategy
- Law firm start-ups
- Marketing strategy
- Law firm websites
- Photography
- Lawyer marketing
12Dec '24
'Find and replace' these family law acronyms
The excessive use of acronyms can be ‘a significant impediment to communication’ and rarely enhance the reader experience. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.
- Content strategy
- Law firm marketing
- Legal content
- Legal writing tips
- Legal newsletters
06Jun '24
Five ways to fine tune your legal copywriting
Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.
- Content strategy
- Internet search results
- Law firm websites
- Legal content
- Legal writing tips
- Marketing strategy
07Nov '23
ASA warns of misleading advertising to older people
The Advertising Standards Authority has warned against misleading advertising to older people.
- Law firm marketing
- Legal content
- Content strategy
- Diversity & inclusion
13Aug '23
20 ways to maximise the benefit from legal marketing blogs – free download
The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.
- Content strategy
- E-marketing
- Internet search results
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing plans
- Marketing strategy
29May '23
Climate change and the perils of greenwashing for law firm marketing teams
The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.
- Law firm marketing
- Law firm websites
- Content strategy
- Legal content
- Team
15Aug '22
Time to cancel the phrase ‘dumbing down’ and focus on clarity in legal content writing
Legal marketing expert Sue Bramall explains why the expression 'dumbing down' is inappropriate today.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Legal content
- Legal writing tips
20Jun '22
Changing language in family law (and a marketing checklist) for no-fault divorce
With the new law which introduces no-fault divorce comes a new set of jargon for family lawyers.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
12May '22
NHS ‘inclusive language’ content style guide useful for law firm marketing
NHS ‘inclusive language’ content style guide useful for law firm marketing especially for personal injury and private client services.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips