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25Jun '21

Could ‘design thinking’ take legal content marketing to a new level?

Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.

  • AI & big data
  • Content strategy
  • Knowledge management
  • Law Consultancy Network
  • Law firm marketing
  • Law firm websites
  • Legal content
  • Marketing strategy
  • Legal writing tips

11Oct '17

Implications of AI for professional services and law firm marketing

Professionals and techies love acronyms, and the one that has been everywhere this year is AI, standing for artificial intelligence.

  • AI & big data
  • Law firm marketing
  • Marketing strategy

19Jun '17

Crunch time: Artificial intelligence and objective analysis

The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses.'

  • Legal market research
  • AI & big data
  • Internet search results

21Jun '16

AI: no more silk purses from sows ears? (first published in Professional Marketing)

Artificial intelligence, or rather ‘applied intelligence’ is one of the hot topics for conferences in 2016, but what are the benefits of law firms using real time data analysis to support marketing claims of excellence?

  • AI & big data
  • Law firm directories
  • Marketing strategy
  • Law firm marketing
  • Legal market research

06Nov '15

Sue Bramall attending Legal Futures Innovation Conference: From ABS to AI

Sue Bramall will be in attendance at the annual Legal Futures Innovation Conference on 17 November 2015, taking place at The Royal Bank of Scotland head office in London.

  • AI & big data

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