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23Jan '19

Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Soc

Given that none of us feel old, should we segment our target market by age? And if so, is it necessary to adapt our marketing for older clients?

  • Marketing strategy
  • Content strategy

14Jan '19

Mind your language – respect for people living with dementia

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia.

  • Writing tips
  • Content strategy
  • Legal content

29Nov '18

100 wishes for peace this Christmas - from our legal content writers

In preparation for the Eccleshall Christmas tree festival we researched how to say peace in 100 different languages.

  • Team
  • Content strategy
  • Writing tips

20Jun '18

Explosion of content types in the knowledge economy

Could there really be 35 different types of content handled by marketing and know-how teams in professional firms? We think so…

  • Content strategy
  • Marketing plans
  • Legal content

31May '18

Keele Research and Innovation Support Programme (KRISP) helps to explore expert content management in association with Santander

Berners Marketing has partnered with Keele University and Santander to conduct research into how organisations are managing content and increased workflow.

  • IDAHO workflow
  • Team
  • Content strategy
  • Legal content

18May '18

Don’t let lawyers write the content for your law firm’s website (first published on Legal Futures)

“Our solicitors put lots of content on our website, but we don’t get much business from it”, said the managing partner of a law firm to me recently. Indeed, there was plenty of legal text on the website but there were several reasons why it was not yielding results.

  • Content strategy
  • Law firm marketing
  • Writing tips
  • Legal content

09May '18

Keele University helps Berners to explore market potential for IDAHO®

Keele University student Carlota Olavo has been seconded to Berners Marketing under Keele University's Research and Innovation Support Programme (KRISP).

  • Content strategy
  • IDAHO workflow
  • Team

09Apr '18

Great Legal Content #1 - Abbreviations, acronyms and initialisms

Elon Musk described the excessive use of acronyms as ‘a significant impediment to communication’. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.

  • Content strategy
  • Law firm marketing
  • Legal content
  • Writing tips
  • Legal newsletters

09Feb '18

Great Legal Content - Four ways to make your legal blog stand out from the crowd

You don’t need to be Ernest Hemingway to create a great legal blog. Sue Bramall offers her top four legal blogging tips to ensure your blog commands a strong following

  • Content strategy
  • Law firm marketing
  • Legal content
  • Writing tips
  • Legal newsletters

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