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11Oct '19

Berners Marketing celebrates 15 years, from 2004 to 2019

To celebrate 15 years of working with law firms, we are giving you the chance to win a (38cm model) J-Class yacht and, if you are in England or Wales, a year’s supply of free legal articles from our Legal Content Library.

  • Team
  • Legal content

11Mar '19

2019 Employment law facts & figures cards now available

Our handy employment law facts & figures cards are now available for 2019!

  • Employment Law
  • Legal content

14Jan '19

Mind your language – respect for people living with dementia

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia.

  • Writing tips
  • Content strategy
  • Legal content

20Jun '18

Explosion of content types in the knowledge economy

Could there really be 35 different types of content handled by marketing and know-how teams in professional firms? We think so…

  • Content strategy
  • Marketing plans
  • Legal content

31May '18

Keele Research and Innovation Support Programme (KRISP) helps to explore expert content management in association with Santander

Berners Marketing has partnered with Keele University and Santander to conduct research into how organisations are managing content and increased workflow.

  • IDAHO workflow
  • Team
  • Content strategy
  • Legal content

18May '18

Don’t let lawyers write the content for your law firm’s website (first published on Legal Futures)

“Our solicitors put lots of content on our website, but we don’t get much business from it”, said the managing partner of a law firm to me recently. Indeed, there was plenty of legal text on the website but there were several reasons why it was not yielding results.

  • Content strategy
  • Law firm marketing
  • Writing tips
  • Legal content

09Apr '18

Great Legal Content #1 - Abbreviations, acronyms and initialisms

Elon Musk described the excessive use of acronyms as ‘a significant impediment to communication’. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.

  • Content strategy
  • Law firm marketing
  • Legal content
  • Writing tips
  • Legal newsletters

09Feb '18

Great Legal Content - Four ways to make your legal blog stand out from the crowd

You don’t need to be Ernest Hemingway to create a great legal blog. Sue Bramall offers her top four legal blogging tips to ensure your blog commands a strong following

  • Content strategy
  • Law firm marketing
  • Legal content
  • Writing tips
  • Legal newsletters

31Jan '18

Introducing IDAHO® - our workflow solution for expert knowledge and content management

Sue Bramall ventures into the world of software development with the launch of IDAHO after two years of effort – a workflow software which now helps us to manage the planning, production, authorisation and distribution of expert knowledge and content.

  • IDAHO workflow
  • Legal content

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