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16Sep '19

It’s personal – the human side of law firm marketing (first published in the Solicitor’s Journal)

Talk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development.

  • Law firm marketing

24May '19

Covering broccoli with cheese sauce - why do lawyers need to be bribed or threatened to embrace CRM?

After legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention.

  • Law firm marketing
  • Contact data
  • Legal market research

22Feb '19

Using marketing know-how to improve your knowledge team’s visibility

Hélène Russell, legal knowledge and learning specialist, recently interviewed Sue Bramall for KM Insight, part of the ARK Group.

  • Law firm marketing
  • Knowledge management

13Feb '19

Managing marketing – hot potato or high performance team? Part 5 (first published in Managing for Success by the Law Society)

In the final part of the series written for the Law Society Law Management Section, Sue Bramall cautions against wasting resources and urges law firms to make the most of the limited time and budget reserved for marketing legal services.

  • Law firm marketing
  • Marketing plans
  • Marketing strategy

28Jan '19

Managing marketing – hot potato or high performance team? Part 4 (first published in Managing for Success by the Law Society)

In part 4 of a 5 part series written for the Law Society Law Management Section, Sue Bramall stresses you should properly manage and train your law firm’s marketing team, so they are fully equipped to do their job to the best of their ability.

  • Law firm marketing
  • Marketing plans
  • Marketing strategy

14Dec '18

Managing marketing – hot potato or high performance? Part 3 (first published in Managing for Success by the Law Society)

In part three of a five part series written for the Law Society Law Management Section, Sue Bramall advises on how to choose the right marketing team for your firm.

  • Law firm marketing
  • Marketing plans
  • Marketing strategy

21Nov '18

Managing marketing – hot potato or high performance? Part 2 (first published in Managing for Success by the Law Society)

In part two of a five part series written for the Law Society Law Management Section, Sue Bramall gives advice on planning your marketing tactics to ensure your marketing team will be effective.

  • Law firm marketing

24Sep '18

Berners Marketing to attend the 2018 Small Firms Division annual conference - Leeds

On 4 October, Anjali Moss Content Manager at Berners Marketing will be attending the 2018 Small Firms Division annual half-day conference hosted by The Law Society in Leeds.

  • Law firm marketing

14Sep '18

Berners Marketing to attend the 2018 Small Firms Division annual conference - London

On 20 September, Sue Bramall will be attending the 2018 Small Firms Division annual half-day conference hosted by The Law Society.

  • Law firm marketing

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