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13Feb '19

Managing marketing – hot potato or high performance team? Part 5 (first published in Managing for Success by the Law Society)

In the final part of the series written for the Law Society Law Management Section, Sue Bramall cautions against wasting resources and urges law firms to make the most of the limited time and budget reserved for marketing legal services.

  • Law firm marketing
  • Marketing plans
  • Marketing strategy

28Jan '19

Managing marketing – hot potato or high performance team? Part 4 (first published in Managing for Success by the Law Society)

In part 4 of a 5 part series written for the Law Society Law Management Section, Sue Bramall stresses you should properly manage and train your law firm’s marketing team, so they are fully equipped to do their job to the best of their ability.

  • Law firm marketing
  • Marketing plans
  • Marketing strategy

23Jan '19

Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Soc

Given that none of us feel old, should we segment our target market by age? And if so, is it necessary to adapt our marketing for older clients?

  • Marketing strategy
  • Content strategy

14Dec '18

Managing marketing – hot potato or high performance? Part 3 (first published in Managing for Success by the Law Society)

In part three of a five part series written for the Law Society Law Management Section, Sue Bramall advises on how to choose the right marketing team for your firm.

  • Law firm marketing
  • Marketing plans
  • Marketing strategy

07Aug '18

Managing marketing – hot potato or high performance team? Part 1 (first published in Managing for Success by the Law Socie

Are you suffering from a revolving door of marketing staff? In part one of a five-part series written for the Law Society Law Management Section, Sue Bramall gives practical advice on how to resource your marketing effectively to ensure you get the best return on investment.

  • Law firm marketing
  • Marketing strategy

20Jan '18

Law Consultancy Network welcomes two new members

Katherine Thomas and Simon McCrum are the latest additions to the Law Consultancy Network’s growing network of management consultants in the UK and Australasia.

  • Law Consultancy Network
  • Marketing strategy

15Jan '18

Out of this world: how far reaching is your communications strategy for 2018?

Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.

  • Law firm websites
  • Content strategy
  • Law firm marketing
  • Legal content
  • Marketing strategy
  • Writing tips
  • Internet search results

26Oct '17

Building the business and getting more work, Sue Bramall to present at LMS Finance and Business Forum, 14 November

Sue Bramall will be leading a breakout session at this year’s Law Society Law Management Section Finance and Business Forum on 14 November.

  • Marketing strategy

11Oct '17

Implications of AI for professional services and law firm marketing

Professionals and techies love acronyms, and the one that has been everywhere this year is AI, standing for artificial intelligence.

  • AI & big data
  • Law firm marketing
  • Marketing strategy

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