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15Jan '18

Out of this world: how far reaching is your communications strategy for 2018?

Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.

  • Law firm websites
  • Content strategy
  • Law firm marketing
  • Legal content
  • Marketing strategy
  • Writing tips
  • Internet search results

20Jul '17

Strategic legal content? Or just a space filler? (first published in LawTalk, the newsletter of the New Zealand Law Society)

Producing regular legal content to is essential to keeping your firm’s website current and in the limelight. However, is your content serving a purpose, or is it just there to fill space?

  • Content strategy
  • Legal content
  • Writing tips
  • Internet search results

19Jun '17

Crunch time: Artificial intelligence and objective analysis

The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses.'

  • Legal market research
  • AI & big data
  • Content strategy
  • Internet search results

06Feb '17

A website for sore eyes (first published in Managing for Success)

If you're looking to relaunch your firm's website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales.

  • Internet search results
  • Law firm websites

28Oct '15

Should your law firm buy a .law domain name? Do not believe the hype

Last week the Internet Corporation for Assigned Names and Numbers (ICANN) made the ‘.law’ domain name available to buy. Law firms and legal marketers may be ready to pounce on the opportunity – but is it worth the money and effort?

  • Law firm websites
  • Internet search results

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