International marketing for law firms on the agenda at the 11th annual Polish-German Legal Forum

On 21 November, law firm marketing consultant Sue Bramall will be travelling to Wroclaw in Poland, where she will be speaking at the 11th Polish-German Legal Forum conference.

The annual event takes place over three days from 20 to 22 November 2015 at the Hotel Mercure Centrum and will focus on the question ‘What challenges do lawyers face today?’.

The conference is organised by six Polish chambers including Wroclaw, Zielona Gora, Walbrzych, Opole, Poznan, Szczecin, and the German Bar Associations of Saxony and Berlin. Around 200 lawyers are expected to attend the conference to discuss developments in legal services, legislation and international law firm marketing. 

One of the key topics this year will be the marketing of legal services. Sue has been invited to share her advice and will be speaking on the topic ‘Online v offline marketing – how do you achieve the right balance?’. She will be discussing how to achieve an effective marketing mix that balances a law firm’s website, email marketing for solicitors and social media activities with skills development to ensure client loyalty and business expansion.

Other speakers will include Maria Slazak, President of the CCBE, Jedrzej Klatka, member of the Regional Chamber of Legal Advisers and Dr Peter Diedrich, Chairman of the German-Polish Lawyers Association, Berlin.

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