Solicitor's email newsletters drive web traffic

Writing articles can take some time, so naturally you will wish to maximise readership.

Simply uploading it to your website and hoping that your target clients find it is leaving too much to chance.

An email newsletter which incorporates links to your articles, will reach a much broader audience. Recipients are also likely to forward the emailer to colleagues or friends if they believe that it might be of interest.

If your circulation list includes target media, editors and journalists will become aware of your area of specialism and may invite a comment, article or blog contribution.

Given the amount of work that goes into writing articles, it is important to give them maximum exposure.

Berners Marketing helps a number of solicitors to promote their services. Click here to find out about e-newsletters for law firms.

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