Sarah Dyas brings knowledge management expertise to Berners Marketing as head of legal content

Berners Marketing is delighted to welcome Sarah Dyas to the team as our new head of legal content.

Responsible for overseeing the delivery of legal content services, Sarah will be working with our specialist team of legal authors to develop our comprehensive library of relevant, high quality articles, designed to showcase legal expertise and promote legal services. She will also be involved in developing services to help law firms improve their marketing via outsourced legal content.

Sarah is ideally qualified, having worked as both a lawyer in private practice and as an online legal editor and journalist for the leading provider of legal education and training in Europe.

Sarah qualified as a solicitor in 1998 and began her career at Hatchers Solicitors as a commercial dispute resolution lawyer. She later joined Legal Network Television where she spent a number of years writing and presenting online training programmes for lawyers and producing articles for publication in the legal press. Sarah has also worked for the University of Law as a course designer and quality assurance reviewer.

Commenting on her appointment, Sue Bramall, managing director at Berners Marketing, said:

"Sarah brings a unique combination of strong legal credentials and client-friendly communications skills across a wide range of media. We are thrilled that Sarah is joining the team – her experience with the University of Law and her skills in legal knowledge management, written and multi-media communications, will be invaluable in developing the range of content services which we provide to ambitious and independent law firms.”

Sarah added:

I am delighted to have been appointed as the new head of legal content at Berners Marketing. Helping lawyers and law firms showcase their expertise through the provision of high quality legal content is a real passion of mine and I am looking forward to developing the popular legal content service offering. As a qualified solicitor with a proven track record in practice and journalism and in online editing, this is a great opportunity to help ensure that going forward Berners Marketing continues to remain at the forefront of legal marketing."

Berners Marketing works exclusively with the legal profession in the UK and overseas to provide a wide range of marketing support solutions, including legal content, mystery shopping, law firm websites and outsourced marketing services. The team at Berners Marketing is unique in comprising lawyers and barristers who provide high quality legal content, and marketing professionals who ensure that all content is communicated in an effective way.

For further information on our legal content services, please contact Anjali Moss on 01785 859995 or email anjali.moss@bernersmarketing.com.

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