Recommended reading for marketing legal services

Are you looking for some fresh inspiration to inform your thinking about marketing? If so, pay a visit to our Amazon E-store where we have compiled a selection of the best books on marketing for law firms.

If you purchase any books then you will also be helping a good cause as ALL commissions go to our charity of the year, Medic Malawi.

I am often asked if I can recommend any good books about marketing for solicitors. So if you are looking for a book to provide inspiration for 2010, here are our top 5 recommended reads:

  • Rainmaking Made Simple What Every Professional Must Know by Mark M. Maraia. This is a great book as it covers a wide range of practical topics in neat bitesize chapters and is the sort of book that you can dip in and out of easily.
  • The Trusted Adviser by David H. Maister Robert Galford, Charles Green Earning a client's trust and thereby the ability to influence them is a key skill for anyone building their practice. This very readable book provides a great guide to developing, managing and improving client relationships.
  • Network Your Way to Success by John Timperley who was a marketing director with PriceWaterhouseCoopers. Although the cover makes it look a bit like an American self-help book, it is an excellent book providing really in-depth advice to any professional on building their network.
  • Juggling the Big 3 for Lawyers by Jennifer Overhaus a former partner and global practice head in an American law firm, who addresses the challenge of developing your personal brand, your business practice and leadership skills at the same time. Her analysis of the “Valley of Death” will strike a chord with many associates and recently appointed partners.
  • Business Stripped Bare by Richard Branson – as sometimes you need to step out of your comfort zone and seeing how other industries do business can give you a fresh perspective.


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