Writing a good brief for your law firm's website

Commissioning a new website for solicitors is not a frequent occurrence and without an experienced marketing manager on hand, it can be hard to know what questions to ask and whether quotes are directly comparable.

It is actually a fairly complex process, requiring the project management of six distinct phases

  • Planning the structure of the website
  • Designing the look and feel
  • Programming the site and content management system
  • Test-driving the navigation and functionality
  • Planning and preparing the content (words and pictures)
  • Uploading content, proofing, testing, proofing, testing...

Problems tend to arise, where agencies are not quoting to a specific brief.

Agencies that are not familiar with the legal profession often underestimate how complex a legal business, and therefore its website, might be.

It is advisable to seek quotes from at least two or three agencies and, to ensure that each proposal addresses your firm’s particular needs it is advisable to provide a brief.

Click here to see our article on how to write a brief for a law firm website.

Berners Marketing produces bespoke attractive and professional websites, with an easy-to-use content management facility, for a fixed price. No on-going monthly fees.

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