Hungary Legal Fest 2021: Is the UK a good model for legal marketing?

On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona.

In Hungary, the legal profession has much stricter regulations for law firms compared to the UK. Sue and Matyas explored what works well and where there is scope from improvement.  Looking at both large and small firms, they discussed issues such as:

  • Market research and profile building
  • Pricing strategy and value
  • Benchmarking and marketing budgets
  • B2B versus consumer marketing techniques.

Click here to watch Sue's talk on legal marketing, or on the video below:

You can also listen to her talk on either Spotify or Apple Podcasts

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