Food for Thought at The Law Society Future of Work Conference 2023

Sue Bramall joined Emma Egerton-Jones to host a session on “Your firm, Your Brand” at the Law Society Future of Work Conference 2023, Thursday 19 October 2023, in London.

Emma opened the session with a look at the importance of client loyalty and endorsements in a post pandemic marketplace.

  • The difference between highly satisfied and fully connected.
  • How to actively cultivate brand loyalty and turn existing clients into your most powerful sales force.
  • How to extract the best reviews from your clients
  • How you can use client experience tools to work backwards and shape a marketing strategy with more impact.

Sue continued the session, exploring the questions of:

  • Who is driving your marketing strategy? What is right for your firm?
  • Moving from reactive to proactive and adopting a laser focus
  • How to align effort with plan – so not ‘busy fools’.
  • Understanding your BD funnel – and the KPIs you should measure
  • How to dovetail personal BD plans so everyone is pulling in the same direction
  • Long term approach essential – especially with a greenfield market or a wish to pivot.
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