Food for Thought at The Law Society Future of Work Conference 2023
23rd October 2023
Sue Bramall joined Emma Egerton-Jones to host a session on “Your firm, Your Brand” at the Law Society Future of Work Conference 2023, Thursday 19 October 2023, in London.
Emma opened the session with a look at the importance of client loyalty and endorsements in a post pandemic marketplace.
- The difference between highly satisfied and fully connected.
- How to actively cultivate brand loyalty and turn existing clients into your most powerful sales force.
- How to extract the best reviews from your clients
- How you can use client experience tools to work backwards and shape a marketing strategy with more impact.
Sue continued the session, exploring the questions of:
- Who is driving your marketing strategy? What is right for your firm?
- Moving from reactive to proactive and adopting a laser focus
- How to align effort with plan – so not ‘busy fools’.
- Understanding your BD funnel – and the KPIs you should measure
- How to dovetail personal BD plans so everyone is pulling in the same direction
- Long term approach essential – especially with a greenfield market or a wish to pivot.