News & views
Lead conversion - how efficient are you? (Guest article for ETSOS, January 2015)
It is not enough to know your average conversion rate, you need to be able to drill down into the figures to identify the best sources of leads and the best staff as they can help others to improve.
The road less travelled (First published on Law Society Gazette website)
Sue Bramall explains why breaking from the crowd could be advantageous for your marketing strategy.
- Law firm marketing
Does your law firm have a legal content strategy? (First published in Managing for Success)
How can a law firm define a strategy that is manageable but effective enough to compete with rival firms?