News & views
Harnessing the value in your client information (First published in Managing for Success - November edition)
After your legal knowledge and experience, your next most valuable intellectual property is your client and contact data. And yet, this is often neglected in the way that it is managed.
User-friendly law firm websites
Once your solicitors’ new website has been designed and built, the challenge is to keep it up to date with fresh legal content which is relevant to your target markets.
Step up your law firm marketing before the accountants step in
Whilst the Law Society might condemn the ICAEW’s application to become the approved licensing body for the grant of probate as “flawed,” (Gazette 8 July 2013) we can expect the Institute to press on until they have accomplished their objective.
E-book – The Art of Great Legal Content
You may have been drafting exemplary advice notes, contracts and pleadings for many years, but writing for your law firm website, client newsletter or the media requires a different technique.
Making the most of email newsletters for lawyers
If your law firm is planning an email newsletter to promote the expertise of your lawyers, then how can you ensure that you will get the best return on investment?