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31Jan '13

Starting a new law firm - marketing checklist

If you are a solicitor who is thinking of taking the brave step and setting up your own law firm, you may be leaving behind the support of a marketing department.

30Jan '13

Writing topical legal articles and content for your website

Writing topical legal articles and content for your firm’s website, blog or newsletter is a great way to raise your professional profile and your firm’s reputation.

28Jan '13

Brand Loyalty – And the ski jacket owners club (First published on Law Society Gazette/In Business blog)

I was presenting the results of a mystery shopping campaign, and as commonly happens, the issues of capturing accurate contact details and inadequate follow up were discussed.

21Jan '13

A brand based on service excellence commands a premium (First published on The Law Society Gazette website / In Business blog)

If you watched the recent series on BBC 2, Inside Claridges, you may have asked yourself how they can possibly charge several thousand pounds for one night of accommodation.

14Jan '13

“Insanely Great” inspiration from Steve Jobs & the Apple team (First published in Professional Marketing Interna

Having finally finished reading the weighty Steve Jobs biography* (a present from last Christmas) I could not help thinking that the professions could learn much from his approach.

08Jan '13

Marketing – a question of resources (First published on Law Society Gazette/In Business blog)

Marketing costs are split between external disbursements such as advertising or web design, and time in developing and managing initiatives.

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