News & views
Legal News v blogs - Which is best for solicitors web sites? (First published in the Internet Newsletter for Lawyers)
Keeping the content on solicitors web sites up to date is essential if you wish to be ranked well by Google. Not only does material need to be fresh, but it needs to be original.
Focus on value proposition (first published on Law Society Gazette/In Business blog)
Law firm marketing is often seen as the department which does the brochures, the website and runs events
Solicitors’ websites need regular fresh legal content
If the last news item on a solicitor’s website is several months old, what does that say about the firm in terms of how up-to-date and how modern the team is?