News & views
Choosing a marketing consultant for your law firm
With so much happening in the legal market place at the moment, it may be difficult to find the head room to step aside and find some time to do some ‘blue sky thinking’ about the marketing strategy for your law firm.
Good legal content is essential for solicitor's websites
If you wish to be found via the internet for a particular service, such as employment law or inheritance disputes then your website needs to contain good quality legal content which reflects your expertise in that area.
Getting your e-marketing strategy off the ground (First published in BD in Law)
Whilst the media focus is firmly on social media, according to Sue Bramall, director of Berners Marketing, the single most cost-effective marketing tool to emerge in the past few years is clearly email marketing.
Law firm mergers need joined-up thinking (first published in Managing for Success)
Law firm mergers come under the spotlight as Sue Bramall features in the latest edition of Managing for Success, from the Law Society Law Management section.
- Content strategy