Berners Marketing



Great Legal Content

With more new clients coming to solicitors via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise. Yet with limited resources for business development, is writing articles the best use of your time?

This brochure outlines our legal content services including:

  • marketing expertise;
  • legal content library and resources;
  • bespoke content and editing services;
  • success stories;
  • design and delivery of content;
  • lawyer profiles;
  • clients testimonials; and
  • how your team will benefit.

Request a copy.

Mystery Shopping Legal Services

In recent years, mystery shopping has been used by enlightened professional service firms to monitor standards of client service. With the quality of customer service a key battleground for differentiation in the delivery of legal services, mystery shopping can play a vital tool in driving up service excellence.

This guide for managing partners, answers your questions on mystery shopping of legal services and covers:

  • mystery client enquiries – the business case;
  • planning a mystery client enquiry campaign;
  • syndicate mystery shopping;
  • reporting information; and
  • frequently asked questions.

Request a copy.

Employment Law Facts & Figures 2017

Keep your name in front of key clients with our handy “Employment Facts & Figures 2017” cards. Written by qualified and experienced employment lawyers, they provide a helpful reference guide for your clients, contacts and prospects.

Not only can they be fully branded to your firm, they are available printed and as electronic versions in PDF or HTML format.

See template options & download an order form

Request samples of the employment facts and figures cards

Art of Great Legal Content

Writing for the internet, media or client communications requires a whole different technique than drafting exemplary legal advice notes and contracts.

This handy free book provides an essential guide to producing high quality legal articles for your website, newsletter, press releases, blogs and social media. It is full of practical advice from our team of legal authors,
all experienced solicitors and barristers, and our editors.

Topics include:

  • what do we mean by great content?
  • pitching your topic;
  • know your audience;
  • relax, develop your own style; and
  • using plain English.

Request a copy.

White Paper - Cross selling private client services: not for the faint hearted

While law firm partners recognise that a firm-wide focus on winning new work from existing clients will improve the return on investment in marketing, client retention, revenues and profit, there seems to be a disconnect between theory and action. Many firms have tried to encourage more cross selling through a variety of ‘initiatives’ which have not worked.

Our latest white paper, ‘Cross selling private client services: not for the faint hearted’, explains the importance of cross selling and how a systematic approach across a number of departments in a law firm is required for it to be effective.

The article, first published in PS Magazine, takes you step by step through building an effective cross selling approach, from leading cultural change from the top by establishing a firm set of foundations, to understanding the client journey and identifying cross selling trigger points.

Click here to download the white paper.

Law Firm Marketing Style Guide

Using a style guide is key to creating content that is consistent and professional for your law firm.

Based upon the style guides of The Telegraph, The Economist, the BBC, and incorporating best practice from the Plain English Campaign, this guide is developed specifically for the legal profession.

Updated each year to include new words and phrases, our style guide also addresses common issues when writing about legal topics. For writers in the legal profession it serves as an essential reference guide to ensure client-friendly content for all your marketing activities.

Request a copy.

How to build an effective email list

Most firms we talk to are convinced of the benefits of email marketing but struggle to get the programme off the ground due to a lack of email contact data.

Yet a database of clients, contacts and prospects that welcome hearing from you is essential for effective direct marketing.

In this guide we explain the practical step-by-step approach to help you achieve a quality email database, in accordance with data protection regulations.

Request a copy.

Guide to email marketing

Email is a popular part of direct marketing for most professional firms. But with increasingly sophisticated email systems it can be difficult to know where to start.

This booklet provides a concise ‘executive’ guide for the busy professional who wants to make the most of email marketing. From its advantages, to building an email list and planning a campaign, we cover it all.

Request a copy.

Startup branding package

Give your new law firm the best possible start with our complete branding package.

We have developed a fixed price branding service to help you create a corporate identity professionally and efficiently. From logo design, to business cards and templates, our friendly and efficient team will work with you on every detail.

Download details of our branding package for law firms start ups.

Contact us

T +44 (0) 207 305 7182

T +44 (0) 1785 859 995


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