Articles

With the marketing environment for professional services changing all the time,  we like to keep our clients and contacts informed on topical issues.

See below for articles that we have written in the past,.

If you would like to re-publish one of these articles or commission a new one, simply call us on 01782 791047 or email sue.bramall@bernersmarketing.com.

 

   
07 Feb 2012 Law firm mergers need joined-up thinking (First published in Managing for Success )
14 Nov 2011 Getting your e-marketing strategy off the ground (First published in BD in Law)
10 Oct 2011 All above board
19 May 2011 Law firm marketing bugets - not such a black art (First published in Professional Marketing, April 2011)
19 Apr 2011 Efficiencies through outsourcing the legal marketing function
24 Feb 2011 Do law firms really need a CRM solution? And when do they need it? (First published in the Internet Newsletter for Lawyers)
19 Jan 2011 Specialised Websites - The pros and cons (Article by Delia Venables and published in the Internet Newsletter for Lawyers)
20 Nov 2010 Digital photography – Royalty free v Rights managed v bespoke. (First published in the Internet Newsletter for Lawyers)
19 Oct 2010 Why is the word “sales” still only whispered in the legal profession?
14 Oct 2010 A week in the life of...
11 Aug 2010 A Winning Approach to Tenders, (First published in Clerksroom Magazine, July 2010)
02 Mar 2010 Market forces (published in 'Managing for Success' Feb2010 Law Society, Law Management section)
26 Feb 2010 Email marketing for solicitors: how an electronic newsletter can maintain client care (Law Society Gazette Nov 09)
12 Feb 2010 Solicitors must diversify and cross-sell to boost profits (Law Society Gazette/In business blog)
28 Jan 2010 Websites - Your most effective marketing tool (LexisNexis - Sole practitioner's site)
15 Jan 2010 YouGov Survey sheds light on professional services (Law Society Gazette/In business blog)
11 Dec 2009 Cross selling: the rainmaker’s not-so-secret weapon - Part three (Law Society Gazette/In business blog)
29 Nov 2009 Client Satisfaction Measurement – Offline v Online (Venables Internet Newsletter - November 2009)
18 Nov 2009 The DNA of a good rainmaker, and does gender count? - Part two (Law Society Gazette/In business blog)
03 Nov 2009 5 Steps to improve deliverability of your emails (Guest article from digital agency Pancentric)
23 Oct 2009 What makes a good rainmaker, and does gender matter? (Law Society Gazette/In business blog)
14 Oct 2009 Bruce Willis can help you improve your online image. Sort of (Law society Gazette/In business blog)
14 Aug 2009 In marketing once is never enough, as the Co-op model shows (Law Society Gazette / In Business Blog - August 2009)
02 Jul 2009 Are you getting a good reception? (Law Society Gazette/In business blog)
19 Jun 2009 Property Marketing in a Downturn (Law Society Property in Practice - June 09)
03 Mar 2009 Striving for Service Excellence – and the use of mystery shopping (Professional Marketing Magazine, March 2009)
31 Jan 2009 Alternative Business Structures – Playing them at their own game (Managing for Success, January 2009)
18 Oct 2008 Email marketing for barristers (Clerksroom, Autumn 08)
11 Sep 2008 Blow your own trumpet…
15 Apr 2008 Electronic Marketing in the Legal Profession 2007/08 - Survey Results (Managing Success, April 08)
12 Mar 2008 Information is Power (PSMG Magazine, March 08)
07 Nov 2007 Sector Specialisms… More than skin deep? (Legal Week, November 07)
28 Sep 2007 Beware of the blogger (Legal Hub, September 07)
09 Jul 2007 Clear about your Competitive Advantage? (Legal Hub, July 07)
05 Jul 2007 Effective E-marketing - Don’t get Blacklisted with Viagra (Managing for Success, July 07)
05 Jul 2007 Is Email Marketing Working for You? (Legal Week, July 07)
20 May 2007 It is Never too Early to Start Rainmaking (Legal Week, May 07)
10 Oct 2006 Invest in your Brand – A Vital Asset (Managing for Success, October 06)