Berners Marketing


Private client marketing resources

Your clients need to know when a change in the law affects them, but it can be difficult for busy lawyers to keep on top of their marketing material.

Berners Marketing provides solicitors with access to a range of non-branded materials to support your marketing effort to individuals (private clients in the broadest sense).

Our aim is to help you to build your brand, providing the sort of support enjoyed by large firms with large marketing teams and professional support lawyers.

Each law firm receives material on an exclusive basis for their postcode region. By sharing in the development costs, each firm benefits from higher quality materials than they might be able to create alone.

Our team of legal authors, all solicitors and barristers, includes specialists in the core private client practice areas providing marketing resources for:

  • employee disputes;
  • family law;
  • personal injury;
  • residential conveyancing;
  • tenancy law; and
  • wills and probate.

We offer a number of services to help you to promote your practice.

Subscription content services include:

Bespoke marketing content includes:

  • content for core service brochures
  • content for departmental sections of your website
  • handy cards for common processes or facts & figures.

    Private client newsletter

    Many private clients still appreciate receiving a printed private client newsletter, and we produce a number of these for law firms on a regular basis. Visit our page about law firm client newsletters.

    For a confidential and informal discussion, without obligation, please call us or email

    Great legal content

    With more new clients coming to solicitors via the internet, content plays a vital role in establishing your credentials in a particular area of legal expertise.

    Art of Great Legal Content

    This handy book provides an essential guide to producing high quality legal articles for your website, newsletter, press releases, blogs and social media. It is full of practical advice from our team of legal authors, all experienced solicitors and barristers, and our editors.

    Law Firm Marketing Style Guide

    Based upon the style guides of The Telegraph, The Economist, the BBC, and incorporating best practice from the Plain English Campaign, this guide is developed specifically for the legal profession.

    Google and the content conundrum

    Understandably the realm of search engine optimisation (SEO) is the sort of topic that quickly sends most of us to sleep, but the importance of the internet means that it cannot be ignored.

    Contact us

    T +44 (0) 207 305 7182

    T +44 (0) 1785 859 995


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