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Starting a new law firm - marketing checklist

31st January, 2013

If you are a solicitor who is thinking of taking the brave step and setting up your own law firm, you may be leaving behind the support of a marketing department.

Maybe you have already lined up a few clients to follow you, but at some point you are likely to want to attract new clients and ensuring your firm has a professional identity will be a top priority.

Here is our step-by-step guide to getting the fundamentals right when starting to market your new firm:

Choice of name

It needs to be original, easy to pronounce, available as a company and domain name. If you are contemplating initials check what else they may stand for on Google first.

Corporate identity

This comprises the presentation of the firm’s name, logo, corporate colours and presentation of any strapline.

Stationery

You will need printed letterheads, continuation paper, compliment slips and business cards.

Electronic stationery should include standard email footers and templates for electronic documents.

Website

Your corporate website is your most important marketing tool, working for you globally around the clock. Resist the temptation to accept the offer from your unemployed nephew, unless he has a portfolio of satisfied clients. Invest in a professionally designed website with a content management system which allows you to update it easily.

Other

Other items which you may need at the outset include:

  • proposal template
  • quotation template
  • email newsletter facility
  • template for briefings or factsheets
  • powerpoint template.

 Berners Marketing offers a specially priced package for start-up law firms which includes:

  • logo design
  • stationery design
  • business card template
  • electronic letterhead set up
  • email footer
  • factsheet template
  • powerpoint template.

 Click here to request details of our services for new law firm start-ups.

Please note, this offer is only available to start-ups and may not be used for a re-brand of an existing law firm.

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