Project Tignes – firm-wide marketing plans
5th September, 2013
A full service law firm, with multiple offices had different marketing plans emanating from each practice group in a range of formats, styles and levels of detail.
Not only was it time-consuming for the managing partner to review plans, it was very difficult to see where there might be opportunities for coordination and efficiency.
Berners Marketing worked with the management team to agree a standard format that could be rolled out across all departments and worked with each department to help them plan within a coordinated framework.