Dove Mediation brand development and launch
15th November, 2011
Elliot Mather is a full service law firm with offices in Nottingham and Derbyshire.
Sweeping changes to the justice system mean that family disputes arising from relationship breakdown are now encouraged to go to mediation where possible, as an alternative to the courts.
An analysis of the competition indicated that there was a clear opportunity for a high-quality branded mediation service in the region.
Berners Marketing provided comprehensive marketing support to the launch, including:
- proposing the name: Dove Mediation. Locally there was a geographic connection to Dove Valley, an area of outstanding natural beauty in the Peak District, which combined with the symbolism of peace and reconciliation which can be achieved through mediation
- design of corporate logo, stationery range and business cards
- design and production of an 8 page A5 brochure and pop up display stand
- design and content of a bespoke website www.dovemediation.co.uk
- drafting and issuing the press release.
"The feedback that we have received regarding the Dove Logo and brocures has been very positive. We have been told from several sources that they are impressed with the quality. Thank you."
Julie Skill, Senior Solicitor and Family Mediator, Elliot Mather LLP